Showing posts with label FS1. Show all posts
Showing posts with label FS1. Show all posts

Wednesday, September 1, 2021

TV Soccer Viewership: Aug 24-30

Manchester United once again tops the week on cable with 653k and notably, again, NBCSN has two studio shows popping up in the top five on the week. I'm not sure if it is the studio team, quality insight, or perhaps it's something about Peacock.

Elsewhere, last week saw MLS work through both their "All-Star Week" and "Rivalry Week" promotional events within a tight seven-day window. The Sunday night game pulled a good 420k on ESPN, but the All-star events were a mixed bag.

Over on broadcast TV, MLS pulled 504k on FOX. An improvement over previous weeks in regards to OTA events. On Univision, the Liga MX v MLS Allstar game pulled a big 1m.

US Cable Viewership: Soccer Programs Aug 24-30
Viewers (000)Event/GameNetworkDate
653PREMIER LEAGUE L: MAN UNITED/WOLVESNBCSN8/22
476PREMIER LG LIVE STUDIONBCSN8/22
420MLS REGULAR SEASON    L: SEATTLE/PORTLANDESPN8/22
382LIGA MX SAT 2: LEON / AMERICATUDN8/22
381PREMIER LG LIVE STUDIONBCSN8/18
366MLS 21 ALL STAR GAME 8/25: MLS VS LIGA MXTUDN8/21
353PREMIER LEAGUE L: EVERTON/BRIGHTONNBCSN8/21
279PREMIER LEAGUE L: LEEDS/BURNLEYNBCSN8/21
278PREMIER LEAGUE GOAL ZONENBCSN8/22
264PREMIER LG LIVE STUDIONBCSN8/21
250LIGA MX SUN: CRUZ AZUL / PACHUCATUDN8/21
223LIGA MX SAT: TIGRES / ATLASTUDN8/21
197LIGUE 1 – L: STADE REIMS VS. PSGBEIN ESP8/22
191MLS REGULAR SEASON  L: Crew v CincyESPN8/23
175MLS ALL-STAR GAME L: MLS/LIGA MX ALL-STARSFS18/20
175MLS REGULAR SEASON      L: ORLANDO/MIAMIESPN8/18
164LIGA MX: SANTOS VS JUAREZFOX DEP8/21
121LIGA MX: TIJUANA VS MONTERREYFOX DEP8/21
119LIGA MX L: PUEBLA / QUERETAROTUDN8/17
114LIGA MX L: MAZATALAN / ATLETICO SAN LUISTUDN8/18
111FUTBOL CENTRAL PT WEDTUDN8/17
102FUT-EST-CHIVAS-TEL-UNVSO: GUAD VS NECAXAUNIVERSO8/21
92MLS ALL-STAR PREGAME LFS18/17
92PREMIER LEAGUE L: BRENTFORD/ASTON VILLACNBC8/22

source: showbuzzdaily

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Here is a chart that shows cumulative viewers for all sports shown in the timeframe.




Sunday, November 1, 2020

Top US Cable Soccer programs Thurs Oct 23 - Thurs Oct 29

 

Top US Cable Soccer programs Thurs Oct 23 - Thursday, Oct 29
Viewers (000)Event/GameNetworkDate
367PREMIER LEAGUE L: EVERTON/SOUTHAMPTONNBCSNOct 25, 2020
325PREMIER LEAGUE L: CRYSTAL PALACE/FULHAMNBCSNOct 24, 2020
313UEFA CHAMP LEAGUE: JUVENTUS VS BARCELONATUDNOct 28, 2020
303LIGA MX SAT 2: AMERICA VS. ATLASTUDNOct 24, 2020
273PREMIER LG LIVE STUDIONBCSNOct 25, 2020
218LIGA MX SAT: TIGRES UANL VS. FC JU?REZTUDNOct 24, 2020
209MLS REGULAR SEASON L: TIMBERS/GALAXYESPNOct 28, 2020
207UEFA CHAMP LEAGUE: BORUSSIA VS. REAL MADRIDTUDNOct 27, 2020
184PREMIER LG LIVE STUDIONBCSNOct 26, 2020
149PREMIER LEAGUE L: WEST BROM/BRIGHTONNBCSNOct 26, 2020
148LIGA MX L: PACHUCA / UNAMTUDNOct 26, 2020
127LIGA MX L: PUEBLA / LEONTUDNOct 23, 2020
124LIGA MX L: QUERETARO / NECAXATUDNOct 24, 2020
105PREMIER LG LIVE STUDIONBCSNOct 25, 2020
96MAJOR LEAGUE SOCCER: ORLANDO/ATLANTA UTDFS1Oct 28, 2020
95UEFA CHAMPIONS LEAG: LOKOMOTIV VS FC BAYERNGALAVISIONOct 27, 2020
89UEFA CHAMPIONS LEAG: ATLETICO VS SALZBURGGALAVISIONOct 27, 2020
83UEFA EUROPA LEAGUE: AC MILAN / SPARTA PRAHATUDNOct 29, 2020
79LIGA MX L: CLUB ATLETICO SAN LUIS / MAZATLANTUDNOct 29, 2020
77UEFA CHAMPIONS LEAG: UNITED VS RB LEIPZIGGALAVISIONOct 28, 2020
69PREMIER LG LIVE STUDIONBCSNOct 24, 2020

Wednesday, November 4, 2015

MLS TV Ratings Flat in Playoffs

During a week where FOX announces a record-shattering 16 billion minutes consumed online, a regular season NFL game pulling 29.4 million viewers and even the Breeders Cup locking down 4.6 million (a 20 year record) - MLS playoffs on ESPN and FS1 see no improvement in viewership in their Sunday afternoon / evening slots.

There was a lot of soccer happening on Sunday, November 1st. Here is the breakdown of what people watched here in the United States.

1. USA - EPL: BOURNEMOUTH / SOUTHAMPTON (416k)
2. NBCSN - EPL: SUNDERLAND / EVERTON (395)
3. UDN - LMX: TOLUCA / AMERICA (386)
4. UDN - LMX: GUADALAJARA / PACHUCA (348)
5. ESPN - MLS: PORTLAND TIMBERS/VANCOUVER WHITECAPS (249)
6. FS1 - MLS: SEATTLE SOUNDERS / FC DALLAS (220)
7. ESPN - MLS: D.C. UNITED / NY RED BULLS (219)
8. FS1 - MLS: MONTREAL IMPACT / COLUMBUS CREW (136)

Despite being on channels with less distribution, a weak EPL clash on NBCSN match and two Liga MX games on UDN beat out MLS programming on ESPN and FS1.

ESPN boasts an industry-leading 92 million homes and likes to promote "flagship" programming across their family of networks like ESPN2 and ESPNU. UDN, on the other hand, has less than half the subscribers, but Liga MX beat out MLS by nearly +50%.

Perhaps even more damning for MLS on ESPN is that the league is regularly the least watched programming on the network each Sunday. Here is Nov. 1st, listed most watched to least...

Program, Start Time - Viewers
NFL COUNTDOWN, 11:00 AM - 1122k
SPORTSCENTER WEEKEND, 8:00 AM - 884
SPORTSCENTER WEEKEND, 9:00 AM - 862
SPORTSCENTER WEEKEND, 7:00 AM - 784
NFL INSIDERS: SUNDAY, 10:00 AM - 748
SPORTSCENTER, 12:37 AM - 638
NFL MATCHDAY, 6:30 AM - 530
COLLEGE FOOTBALL REPEAT, 6:00 AM - 480
SPORTSCENTER EARLY, 7:30 PM - 455
SPORTSCENTER LATE, 11:00 PM - 455
POKER, 10:00 PM - 383
CHAMPIONSHIP DRIVE, 1:00 PM - 374
POKER, 8:30 PM - 354
COLL FTBL SCOREBOARD, 1:30 PM - 280
MLS PLAYOFFS, 5:10 PM - 249
MLS PLAYOFFS, 3:00 PM - 219
CHAMPIONSHIP DRIVE, 2:30 PM - 200

One thing I'm learning about MLS on TV after tracking it all season is that there seems to be a faithful following of about 200-250k fans that will follow it to any network. FS1, ESPN, ESPN2 or UDN. I'm not sure you can call that a positive because the league doesn't attack the rest of the soccer watching public in the country.

By this point, it's widely known that NBCSN Premier League games regularly get above 500k each Saturday and Sunday. Bundesliga matches, the new product on the US TV soccer block, were out slow out of the gates this year, but their figures are already in MLS range on Fox Sports.

Many (many) words have been written on this site about ways to improve MLS and why the larger soccer loving public does not watch, so no need to go over the list. We are 20 years in on this MLS thing and the league has gained zero ground on the competition.

You don't need to be an industry insider to know that live sports programming is the most valuable property in television right now. MLS needs to make hay or it will risk falling hard when the inevitable "sports bubble" bursts (and it will).

[Facts, Figures via www.sportstvratings.com]

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Final note here is a lesson in narratives - Fox is starting to regularly report streaming viewership numbers. Turns out baseball isn't dead, or even dying (as you have been told since 1994). As a matter of fact, it is leading the way into the future of sports consumption. Imagine that. Here's a picture of the 800k fans showed up to World Series champions parade in KC.



Wednesday, September 16, 2015

NFL Decimates MLS TV Ratings

Major League Soccer's ESPN and Fox Sports ratings took an enormous hit on the opening weekend of the NFL season. The match on Fox Sports 1 between came in Orlando City and Sporting Kansas City came in at 58% below season network average while ESPN 2 was hit even harder losing almost three-quarters of their regular MLS audience (-73%).

Here is the breakdown:

215k : 2015 FS1 Viewership Avg

91K : Sunday's Match

-124k : Below Season Average





233k : 2015 ESPN2 Viewership Avg

63k : Sunday's Match

-170k : Below Season Average






Combined, that is a 66% loss in total viewers to MLS. Taking it on the surface that means that a mere 33% of the viewers over the spring to summer are MLS-first fans. There's obviously a lot more to that equation but rarely do we get such clear head to head match up.

This could be filed as "not news" by most of us out there as the NFL finally jumps off the starting blocks but rarely do we have the numbers publically before us like this (which you can find at sportstvratings.com). It's a guess on my part, but I find it hard to believe that MLS drew fewer numbers in the past.

For me, the drop in audience is shocking. The issues MLS has drawing an audience has to do with the fear of going their own way and breaking free of copying league formats used in the rest of the country. We've said it here many, many times on this site through posts and podcasts - SOCCER is a popular sport in this country but MLS is not. Going after the "casual fan" (or Butch, as I have called him) caused MLS to get completely blotted out this weekend.

We need leaders working in the sport. Lacking the courage to separate themselves from the rest of the domestic leagues and the humility to recognize that there are better ways of organizing soccer has hurt MLS for 20 years. Going forward will be no different unless things change drastically at the US Soccer Federation level.

Monday, September 14, 2015

MLS on TV

[This is a follow-up to my last post "Broken Games," where I talk about the ever increasing frequency of bad MLS games.] One of the things I thought about when writing that post was the visual experience of watching a MLS match. Not on ESPN or FS1 but where 90% of the games are watched... local broadcasts.

It's reasonable to think that local broadcasts are inferior to the big boys like ESPN but because so few MLS games are covered at that level it's fair to take stock of what the local / regional broadcasters are producing (to be fair, ESPN and FS1 broadcasts are slick but love too tight camera shots on the action). With that in mind and armed with MLS Live, I set out to grade each team's broadcast. This is visually speaking only (after all, this is TV), so no assessment of the folks on the call.

After spending some time running up and down all 20, I came up with five different categories of which to grade. Keep in mind this is only based on what I see visually on TV, not what it's like to be there.

1. Pitch
2. Stadium
3. Atmosphere
4. Camera Angle and Distance
5. Graphics

I scored each category on a 0-20 scale, only giving out 0, 10, or a 20 to keep it simple and fast instead of obsessing needlessly between the difference of 12 and 15 (or similar). The standard-bearer is White Hart Lane, home of the Tottenham Hotspurs of the Barclays Premier League as well as Old Trafford (not when NBC has their cameras there).

Going in I knew generally what to expect but what I found was that there are many MLS markets that are "broken" as far as even approaching a standard, informative and interesting match broadcast for a fan of soccer.

Now, I say fan of soccer because it is a fan that MLS has never really grabbed hold of. They've always gravitated to the "casual fan." Since I'll likely be referring to both "casual" and "soccer fan" a few times let's call them Butch (representing a small % of soccer fans in the US) and Liam (who represents every kid who watches foreign leagues in Europe and Mexico, aka - most soccer fans in the US. Think of them as the ones that sell out 90k strong Barcelona games in the USA).

First up are the broken broadcasts. What this means is that Liam will not spend much time with them on TV. Their overall scores vary but the dealbreaker is the surface, so we'll start with those. I'll still grade the other items on my list, as you will see.

[% is total score out of 100 possible points]

--% New England Revolution, Gillette Stadium (CSN, NBC)
It's an impossible watch for any fan outside the teams playing, and even for them it is a test in patience. I've found that you have to treat the game like it's another sport. Making matters worse is its a cavernous NFL stadium.

0: Pitch
0: Stadium
0: Atmosphere
10: Camera Angle, Distance
0: Graphics



--% Orlando City, Citrus Bowl (FOX)
Orlando gets the Angle and Distance right but is otherwise completely broken from a soccer viewing standpoint. The surface is awful and it's in a gridiron stadium.

0: Pitch
0: Stadium
10: Atmosphere
20: Camera Angle, Distance
0: Graphics



--% Vancouver Whitecaps, BC Place (TSN)
I like BC Place as a soccer stadium, but the surface is rough and artificial. The camera on the action is pretty good, but just like other non-specific stadiums, it's more to do with what else is played there and not the decisions of the Whitecaps.

0: Pitch
10: Stadium
20: Atmosphere
10: Camera Angle, Distance
0: Graphics



--% Portland Timbers, Providence Park
The most unique and atmospheric of MLS stadiums is played on artificial turf. It's the pellet type as well, making it worse. It also appears to play smaller on TV (listed at 110x75 yds).

0: Pitch
10: Stadium
20: Atmosphere
20: Camera Angle, Distance
0: Graphics



--% Seattle Sounders FC, Century Link (CSN, NBC)
Seattle gets a lot of things right with their broadcast, but not much of that is due to what they have done (it's a NFL stadium). The surface is also poor and it isn't uncommon for it to have gridiron lines in the fall. I'm not docking it for this but... it comes off as sterile on TV. Like it under fluorescent office lighting.

0: Pitch
10: Stadium
20: Atmosphere
20: Camera Angle, Distance
0: Graphics



20% New York City FC, Yankee Stadium (YES)
Outside of the novelty aspect of a game at a popular MLB team's home, these games are terrible to watch on TV. The surface from a playing standpoint looks alright but it's small and you can tell where they sod the baseball field. The Yankees are paying a lot of money to make it playable but it's not "division 1."

10: Pitch
0: Stadium
0: Atmosphere
0: Camera Angle, Distance
10: Graphics



30% FC Dallas, Toyota Stadium (CSN, NBC)
FC Dallas games are often sparsely attended and making matters worse is the stage on one end. The atmosphere is also extremely casual.

20: Pitch
0: Stadium
0: Atmosphere
10: Camera Angle
0: Graphics



30% Chicago Fire, Toyota Park (CSN, NBC)
I'm being generous to Chicago's pitch. Think of the 10 as a "most improved" score. The rest of the experience of watching a game at Toyota Park is average. It falls in the PPL Park, Rio Tinto, Dick's type feel of sameness though. One thing Chicago broadcasts also suffer from is lack of fans. Don't let the official attendance fool you, there are a number of nights at Chivas USA levels.

10: Pitch
10: Stadium
0: Atmosphere
10: Camera Angle, Distance
0: Graphics



30% Columbus Crew SC, Mapfre Stadium (TWC)
Sorry Crew fans. Again, this isn't about the gameday experience, it's what I see on TV (and the stage and the south end "party on the pitch" is giant eyesore, not to mention the field seating). Outside of the immaculate surface, everything else is busted. It's shot like an NBA basketball game and the angle is nearly flat. You can't tell what's going on 10 yards outside of the ball.

20: Pitch
0: Stadium
0: Atmosphere
0: Camera Angle, Distance
10: Graphics



40% DC United, RFK Stadium (CSN, NBC)
DC gets a little love from me for the atmosphere. It's the longest running MLS home in the country and the fans loyalty comes through on TV. The angle and distance are pretty good as well, but still. It's just doesn't reach the bar as far as viewing on TV.

20: Pitch
0: Stadium
10: Atmosphere
10: Camera Angle
0: Graphics



40% Philadelphia Union, PPL Park (ABC)
Philly suffers from the multi-use syndrome, for me. If it isn't football lines it is lacrosse. Otherwise the surface is nice. Stadium is nice as well but the atmosphere has dipped over the last couple years. I almost reaches average. Maybe it's unfair to call this one broken but there just isn't any energy at PPL park coming through my TV.

10: Pitch
10: Stadium
10: Atmosphere
10: Camera Angle
0: Graphics



40% Toronto FC, BMO Field (TSN)
Toronto's biggest crime is adding a 2nd tier that erased the skyline view for watchers on TV. It's funny because they still shoot the stands as if you can see the city. You can't. You can only see more sparsely populated seats. Games also don't come off as exciting on TV. Not sure if it's the stadium sounds or just the colors that dull the senses. Either way, comes off flat. Intensity on the pitch often refects that as well.

20: Pitch
10: Stadium
0: Atmosphere
10: Camera Angle, Distance
0: Graphics



50% Real Salt Lake, Rio Tinto Stadium (American Sports Network)
Just like I mentioned with Chicago. There is a sameness to the stadium. What does separate it is the atmosphere that the fans bring. Fading now that the team is slipping.

20: Pitch
10: Stadium
10: Atmosphere
10: Camera Angle, Distance
0: Graphics



50% Houston Dynamo, BBVA Compass Stadium (Root Sports)
Houston went ahead and build an enclosed stadium in the face of 90+ degree temperatures. Combine that with the orange colored seats (which are often unfilled) and I break a sweat just watching a game on TV.

20: Pitch
0: Stadium
0: Atmosphere
20: Camera Angle
10: Graphics



50% San Jose Earthquakes, Avaya Stadium (CSN, NBC)
I docked the pitch because it's the first year and it hasn't been consistent. It's also been used for other sports and not properly converted back to soccer. Liam hates that. Liam likes the stadium though, even with the rich sections at field level. Why? It's fitting for a place like San Jose (the richest place on the planet) and not generic.

10: Pitch
20: Stadium
10: Atmosphere
10: Camera Angle, Distance
0: Graphics



60% Colorado Rapids, Dick's Sporting Goods Park (Altitude Sports)
Unique and easily identifiable is the best way do describe DSG Park. The architecture also matches the Colorado feel (for me) and comes across on TV. Especially when there's snow. Haven't commented on graphics much because almost all broadcasts stink, Colorado's might most of all. They regularly shrink the screen to fit in ads, not good.

20: Pitch
20: Stadium
10: Atmosphere
10: Camera Angle, Distance
0: Graphics




60% Montreal Impact, Stade Saputo (TSN)
Stade Saputo looks good even when it isn't filled to the brim, which is something I can't say for many others. It has a unique feel to it on TV (and a pretty blue hue). Over the year,s the pitch has been kinda dicey, but I don't mind a pitch that isn't perfectly green if it suits the location of the city. It should look a little rough in Montreal.

10: Pitch
20: Stadium
20: Atmosphere
10: Camera Angle, Distance
0: Graphics



70% L.A. Galaxy, StubHub Center (TWC)
I like watching games at the StubHub center because of the large, expansive pitch and the camera angle I get. There might not be many "locally" broadcast games for the Galaxy (many get on ESPN, Fox or Unimas) but when they are, they work.

20: Pitch
10: Stadium
10: Atmosphere
20: Camera Angle, Distance
10: Graphics



80% New York Red Bulls, Red Bulls Stadium (MSG)
This is probably the broadcast to watch as far as meeting an international standard (Liam loves that). If only they could fill up that stadium more often and improve the graphics (get bonus points for being a little unique).

20: Pitch
20: Stadium
10: Atmosphere
20: Camera Angle, Distance
10: Graphics



80% Sporting Kansas City, Sporting Park
Top of my list is Sporting. They've got just about everything working for their broadcast including unique and only to them graphics that are well thought out and executed (pre-game graphics are great). They are the gold standard right now. A lot of teams talk about mimicking this team but nobody actually pays attention to the details (looking at Precourt Sports Ventures).

10: Pitch
20: Stadium
20: Atmosphere
10: Camera Angle, Distance
20: Graphics



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CLOSING THOUGHTS
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Not mentioned in any of the comments above is one glaring problem when watching MLS games (and this includes national broadcasts) and that is when the action drifts towards the top (away from the camera) the videographer fills 50% off the frame with the crowd. It's nice every now and again but - man, is it a problem. I figure this comes from the cameramen shooting NFL or College Football games.

What's a little baffling to me is how MLS doesn't have any sort of standard for broadcasts. They pride themselves on equality of teams via caps and roster rules as well as stadium standards (mostly) but completely leave it up to individual teams to figure out the broadcast. Even the English Premier league has a consistent broadcast in the way of graphics and broadcast quality. There are only 20 teams in MLS, so that's 10 games a weekend. I'm not sure why they don't hire 10 broadcast teams to venture out each week instead of following this local model like MLB.

Last up is a couple comments on ESPN, Univision and Fox Sports 1 handling of the games... they are not as good as we might think and still plagued with poor camera angles and awkward cut-ins and interviews. I will say, however, that they do draw you in with shots of coaches and players in between the action. It's something the local guys can't get because of the lack of cameras at the game (I'm faily certain TWC has about 3 at Crew games).

Anywho, I enjoyed going over each broadcast. Needs work overall. The league needs to focus on the basics in regards to the television product to avoid remaining a punchline in the industry as far as TV ratings. Instant replay, ref cameras and the like can wait.

Tuesday, May 12, 2015

Sunday's MLS ESPN2 TV Rating (low)


Sunday's Toronto FC vs Houston Dynamo match at newly renovated BMO Field didn't bring many eyes to the TV. The 177k that watched the match up was one of the lowest rated ESPN2 MLS games of the year for the network.

The chart above maps out the entire day of Sunday, May 10th, 2015. Both the lead in programming (Billiards) and post programming (Poker) beat out the game. It's a similar story to other Sundays this year. I'm trying to figure why it looks like watchers of the channel actually tune out for MLS before tuning back in for different programming. There are some out there that say other events like NHL and NBA playoffs pull away viewers but if that's the case, wouldn't they hurt Billiards and Poker as well? Maybe it's that MLS has chosen the wrong teams? We are still early days for MLS on ESPN on Sunday's but can't help but think that the league marketers are happy with this one. 

Games on both ESPN2 and FS1 are averaging around 230k viewers a game on Sunday afternoon and evening. 

Sunday was also Major League Soccer's premier event; The "NY Derby" (or Hudson River Derby or my personal favorite El Plastico) over on FS1 averaged 233k. A disappointing number for league executives considering the hype and market size, I'm sure.

"Monster Jam" (370k) and the USWNT vs Ireland (319k) were FS1's highest rated shows on Sunday.


(source: Sports TV Ratings)