Wednesday, October 5, 2022

Soccer Viewership: SEP 27-OCT 3

The Mexican National team's match against Colombia pulls a big 1.964m on Univision, which puts it top 3 overall on the year.

Highlights/Lowlights:

• Interest in the Mexican and US national teams couldn't be more different. 1.9m (+481k on TUDN) for Mexico on broadcast TV and 227k for the USA on FS1. Univision, of course, has a built-in soccer fanbase, but that number is good for even them. The USMNT is more or less at a low in terms of broader interest heading into the World Cup.

• The Premier League is playing catch up still in the wake of the Queen's Funeral. Three of the "big 6" were on pay TV while the others (namely, Man City who always pulls numbers) were on Peacock.

• MLS went up against afternoon NFL and hung on to the 300s. Their only other game on national TV was unfortunately on FS1 where it pulled a tiny 114k.

Welcome to Wrexham continues to stay around 200k, solid for the network they are on.

• Outside of the Univision simulcasts on TUDN, Liga MX had a quiet week on pay-TV.

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YOY % Jan - Sep
+30% - Premier League on USA
+7% MLS on ABC
+4% Liga MX on TUDN

-3% MLS on FOX
-16% MLS on ESPN
-19% MLS on FS1

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US TV Viewership: Soccer Programs Sep 27-Oct 3
PREMIER LEAGUE
LIGA MX
MAJOR LEAGUE SOCCER
Viewers (000)Event/GameNetworkDate
1,964SELECCION MEXICANA 9/27: MEXICO / COLOMBIAUNIVISION9/27
1,112FUTBOL CENTRAL TUEUNIVISION9/27
1,003(P) LIGA MX SAT 2: CRUZ AZUL / GUADALAJARAUNIVISION10/1
726(P) LIGA MX SAT: ATLAS / NECAXAUNIVISION10/1
481SELECCION MEXICANA 9/27: MEXICO / COLOMBIATUDN9/27
470PREMIER LEAGUE L: CHELSEA/CRYSTAL PALACEUSA10/1
437PREMIER LEAGUE L: TOTTENHAM/ARSENALUSA10/1
431LIGA MX L: PUEBLA / AMERICATUDN9/30
381PREMIER LEAGUE L: ASTON VILLA/LEEDSUSA10/2
332MAJOR LEAGUE SOCCER: PORTLAND V LAFCABC10/2
325LIGA MX SAT 2: CRUZ AZUL / GUADALAJARATUDN10/1
279PREMIER LG LIVE STUDIOUSA10/1
274PREMIER LG LIVE STUDIOUSA10/2
268PREMIER LEAGUE L: WOLVES/WEST HAMUSA10/1
266PREMIER LG LIVE STUDIOUSA10/1
237PREMIER LEAGUE L: NOTTINGHAM/LEICESTERUSA10/3
226INTERNATIONAL FRIENDLY L: SAUDI ARABIA/USAFS19/27
213LIGA MX L: LEON / TIJUANATUDN10/2
206WELCOME TO WREXHAMFX9/28
204PREMIER LEAGUE GOAL ZONEUSA10/2
169LIGA MX SAT: ATLAS / NECAXATUDN10/1
147WELCOME TO WREXHAMFX9/28
140PREMIER LG LIVE STUDIOUSA10/3
127PREMIER LG LIVE STUDIOUSA10/1
117LIGA MX SUN: TOLUCA / QUERETAROTUDN10/2
114MAJOR LEAGUE SOCCER L: SKC/SEATTLEFS110/2
112LA LIGA    L: MALLORCA/BARCELONAESPND10/1
108PREMIER LEAGUE GOAL ZONEUSA10/1
99FUTBOL CENTRAL TUETUDN9/27
56MEXICAN FIRST DIVISION L: RAYADOS/PACHUCAESPND10/1
49LIGA MX PREVIAFOXD10/2
47LIGA MX FEMENIL: TIJUANA VS TOLUCAFOXD10/2

sources: showbuzzdaily, spoilertv, helltown (analysis)

Wednesday, September 28, 2022

Soccer Viewership: SEP 20-26

The Mexican National Team tune-up against Peru pulls 1.7m viewers. 2nd most viewed soccer game of 2022.

Highlights/Lowlights:

• The Mexican National Team races to the top of the leaderboard. 2nd only to the UEFA Champions League Final, so far this year. The upcoming World Cup will likely move it down, of course.

• The America Leagues Cup match does well, but make no mistake. The number has very little to do with either the League Cup nor the MLS opponent. This is a Club America number.

• Welcome to Wrexham, which everyone seems to love, pops in at 203k. The series is holding on to its viewers so far.

• The Leagues Cup on Eng-lang TV pulls terrible numbers. There is no interest in these matchups. This also goes for the CONCACAF Champions League and Campeones Cup.

• The Premier League starts back up this week.

• USA v Japan didn't do well. Early kickoff, but soccer fans are familiar with that. There's just no energy around this world cup team.

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US TV Viewership: Soccer Programs Sep 20-26
PREMIER LEAGUE
LIGA MX
MAJOR LEAGUE SOCCER
Viewers (000)Event/GameNetworkDate
1,673SELECCION MEXICANA 9/24: MNT / PERUUNIVISION9/24
892LEAGUES CUP WED: LAFC V AMERICAUNIVISION9/21
671FUTBOL CENTRAL PT SATUNIVISION9/24
441SELECCION MEXICANA 9/24: MNT / PERUTUDN9/24
275FUT-ES-CHIVA-SU-TEL-UNVSO: CHIVAS V AMERICATEL9/25
217UEFA NATIONS LEAGUE L: ENGLAND/GERMANYFS19/26
205PARTIDO AMISTOSO 9/25: AMERICA / CHIVASTUDN9/25
203WELCOME TO WREXHAMFX9/21
197LEAGUES CUP  LESPN9/21
180FUTBOL CENTRAL PT SATTUDN9/24
175USA SOCCER MEN      L: JAPAN/USAESPN29/23
144LEAGUES CUP  LESPN9/21
135LEAGUES CUP WEDTUDN9/21
111LEAGUES CUP WED 9/21: CINCINNATI / CHIVASTUDN9/21
103UEFA NATIONS LEAGUE L: BELGIUM/WALESFS19/22
102UEFA NATIONS LEAGUE L: GERMANY/HUNGARYFS19/23
94UEFA NATIONS LEAGUE L: DENMARK/FRANCEFS19/25
78LEAGUES CUP L: REAL SALT LAKE / ATLASTUDN9/22
76UEFA NATIONS LEAGUE L: CZECH/PORTUGALFS29/24
44FUTBOL PICANTE      LESPND9/25

sources: showbuzzdaily, spoilertv, helltown (analysis)

Wednesday, September 21, 2022

Soccer Viewership: SEP 13-19

Club America takes the top two viewership spots last week.

Highlights/Lowlights:

• Club America continues its dominance over the rest (including the rest of Liga MX) this week. 

• The Premier League returned after a week of the Queen's Funeral with a quiet week. A handful of teams were still off due to the scheduled events.

• Their was some interest on Span-lang TV in the Campeones Cup (759k) but almost none on Eng-lang (111k). Without looking, that likely the largest difference for one event in both languages.

• The MLS game that started on ESPN directly up against the NFL only pulled 229k.

• Most leagues are off this weekend due to the international break. MLS, of course, has a match during this break as well as a couple "Leagues Cup" games that snuck up on me.

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US TV Viewership: Soccer Programs Sep 13-19
PREMIER LEAGUE
LIGA MX
MAJOR LEAGUE SOCCER
Viewers (000)Event/GameNetworkDate
1,427LIGA MX SAT: AMERICA / GUADALAJARAUNIVISION9/17
1,106LIGA MX WED: AMERICA / SANTOSUNIVISION9/14
816NBC PREMIER LEAGUE: LEICESTER V TOTTENHAMNBC9/17
759CAMPEONES CUP 2022 9/14: NYCFC / ATLASUNIVISION9/14
603LIGA MX SUN: UNAM / CRUZ AZULUNIVISION9/18
473LIGA MX SAT: AMERICA / GUADALAJARATUDN9/17
330PREMIER LEAGUE L: MANCHESTER CITY/WOLVESUSA9/17
325PREMIER LEAGUE L: WEST HAM/EVERTONUSA9/18
315PREMIER LEAGUE L: BOURNEMOUTH/NEWCASTLEUSA9/17
310LIGA MX WED: AMERICA / SANTOSTUDN9/14
281PREMIER LEAGUE L: ARSENAL/BRENTFORDUSA9/18
273UEFA CHAMPIONS LEAGUE: BAYERN / BARCELONATUDN9/13
265FUTBOL ESTELAR CHIVAS: GUADA VS TIGRESUNIVERSO9/13
253UEFA CHAMPIONS LEAGUE 2: REAL / RB LEIPZIGTUDN9/14
250PREMIER LG LIVE STUDIOUSA9/18
243PREMIER LG LIVE STUDIOUSA9/17
233LIGA MX L: LEON / QUERETAROTUDN9/18
229MLS REGULAR SEASON L: COLUMBUS/PORTLANDESPN9/18
219PREMIER LG LIVE STUDIOUSA9/17
203PREMIER LEAGUE GOAL ZONEUSA9/18
181LIGA MX SUN: UNAM / CRUZ AZULTUDN9/18
160PREMIER LG LIVE STUDIOUSA9/17
159PREMIER LEAGUE L: SOUTHAMPTON/ASTON VILLAUSA9/16
134CAMPEONES CUP 2022 9/14: NYFC / ATLASTUDN9/14
119LIGA MX L: CLUB ATLETICO SAN LUIS V PACHUCATUDN9/18
111CAMPEONES CUP   L: NYCFC/ATLASESPN29/14
79LIGA MX: MONTERREY VS ATLASFOXD9/17
72UEFA EUROPA LEAGUE L: AS ROMA / HJK HELSINKITUDN9/15
63LIGUE 1 – L: LYON VS. PARIS SAINT GERMAINBEIN9/18
62LIGA PREMIER: TOTTENHAM VS LEICESTER CITYUNIVERSO9/17
62FUTBOL ESTEL CHIVAS EXTRAUNIVERSO9/13
60MAJOR LEAG SOCCER DT SAT: ATLANTA / PHILTUDN9/17
53CONCACAF LEAGUE L: CD OLIMPIA/DIRIANGENTUDN9/15
52MEXICAN FIRST DIVISION L: SANTOS LAG/JUAREZESPND9/18
51LIGUE 1 – L: LYON VS. PARIS SAINT GERMAINBEIN ESP9/18
50LIGA MX: TIJUANA VS NECAXAFOXD9/18

sources: showbuzzdaily, spoilertv, helltown (analysis)

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Leaderboard for Eng-lang viewership YTD. Pay-TV includes live streaming services such as YouTubeTV and Hulu.

000sProgram - Broadcast#000sProgram - Pay TV#
964UEFA Champions League14
869World Cup Qualifier - C3
866USMNT1
860Premier League15
490La Liga2
486MLS - ABC9
484FA Women's Super Leag1
474Bundesliga2
456USWNT2
446MLS - FOX6
426Premier League108
403NWSL5
394CONCACAF Nations Le1
292World Cup Qual - UEFA4
282USWNT4
241MLS - ESPN22
240EPL - Studio150
229UEFA Women's Euro22
206Bundesliga2
195World Cup Qual - Playoff1
194General Soccer11
164UEFA Nations League16
155Concacaf Champs Leag7
144MLS - FS125
133USL3
118FIFA Club World Cup1
115CONCACAF U203
111Campeones Cup1
81Women's Copa America1
42Ligue 16