Wednesday, January 25, 2023

Soccer Viewership: JAN 17-23

NBC's Man United vs Arsenal sets a new high for the Premier League.

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• A new record for the PL on NBC as they jump 1.4m on NBC. Another 382k watched on Telemundo. NBC said yesterday that it is the most viewed match in PL history.

• The Newcastle vs Palace match pulled a strong number as well. Both PL matches this week are now top 3 in this early calendar year.

• Club America gets at it again. I say it almost every week - Liga MX's perceived popularity is really just America's performance on Univision.

• La Liga posts another decent number in ESPN Deportes.

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US TV Viewership: Jan 17 - 23
PREMIER LEAGUE
LIGA MX (Mexican Soccer)
MAJOR LEAGUE SOCCER
Viewers (000)Event/GameNetworkDate
1,412NBC PREMIER LEAGUE: MAN UNITED V ARSENALNBC1/22
904NBC PREMIER LEAGUE: NEWCASTLE V PALACENBC1/21
859LIGA MX SAT: AMERICA V PUEBLAUNIVISION1/21
695FUT-EST-CHIVAS-TEL-UNVSO: CHIVAS V TOLUCATEL1/21
525LIGA MX SAT 2: NECAXA V CRUZ AZULUNIVISION1/21
412PREMIER LEAGUE L: WOLVES/MANCHESTER CITYUSA1/22
382LIGA PREMIER - SUN: ARSENAL V MAN UNITEDTEL1/22
372PREMIER LG LIVE STUDIOUSA1/22
349PREMIER LEAGUE L: TOTTENHAM/FULHAMUSA1/23
323PREMIER LEAGUE L: EVERTON/WEST HAMUSA1/21
294PREMIER LG LIVE STUDIOUSA1/21
289LIGA MX SAT: AMERICA / PUEBLATUDN1/21
237LA LIGA    L: ATHLETIC CLUB/REAL MADRIDESPND1/22
204LIGA MX L: PACHUCA / FC JUAREZTUDN1/22
186LIGA MX L: QUERETARO / ATLASTUDN1/22
180PREMIER LG LIVE STUDIOUSA1/23
178PREMIER LG LIVE STUDIOUSA1/21
173LIGA MX SAT 2: NECAXA / CRUZ AZULTUDN1/21
162LA LIGA    L: FC BARCELONA/GETAFEESPND1/22
146PREMIER LG LIVE STUDIOUSA1/22
138FUT-EST-CHIVAS-TEL-UNVSO: CHIVAS VS TOLUCAUNIVERSO1/21
133LIGA MX L: MAZATLAN / SANTOS LAGUNATUDN1/20
117GERMAN BUNDESLIGA    L: RB LEIPZIG/BAYERNESPN21/20
78LIGA DE MEXICO   L: MONTERREY/CLUB ATLETICOESPND1/21
76LA LIGA    L: SEVILLA/CADIZESPND1/21
74LA LIGA    L: ATLETICO DE MADRID/VALLADOLIDESPND1/21
72LIGA DE MEXICO   L: CLUB TIJUANA/TIGRES UANLESPND1/20
45FUTBOL CENTRAL LTUDN1/22

sources: showbuzzdaily, spoilertv, helltown (analysis)

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Thursday, January 19, 2023

Soccer Viewership: JAN 9-16

Fun week of soccer last week led by Liga MX and the Premier League on broadcast TV.

Highlights/Lowlights:

• The Spanish Super Cup did well with 617k on ABC. It's a number that tops every MLS game except for the Cup Finals since I started tracking in 2020. The combined total 978k is impressive.

• Club America, again, leads the way on Liga MX. The "non-America" match pulled 664k.

• Out of the gate YOY's: Liga MX is down -21% on TUDN. The Premier League is +4% on USA. 

• The non-big 6 matchups on NBC between Bournemouth and Brentford did surprisingly well. It even pulled a number on Universo that put it over 700k total.

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US TV Viewership: Jan 9 - Jan 16
PREMIER LEAGUE
LIGA MX (Mexican Soccer)
MAJOR LEAGUE SOCCER
Viewers (000)Event/GameNetworkDate
958LIGA MX SAT: TOLUCA VS AMERICAUNIVISION1/14
689NBC PREMIER LEAGUE: B'MOUTH V BRENTFORDNBC1/14
664LIGA MX EF SAT: CRUZ AZUL VS MONTERREYUNIVISION1/14
617SPANISH SUPER CUP: REAL MADRID V BARCAABC1/15
557PREMIER LEAGUE L: MAN CITY/MAN UNITEDUSA1/14
471PREMIER LEAGUE L: CRYSTAL PALACE/CHELSEAUSA1/15
398PREMIER LEAGUE L: SOUTHAMPTON/EVERTONUSA1/14
380PREMIER LG LIVE STUDIOUSA1/14
361SUPER COPA    L: REAL MADRID/BARCELONAESPND1/15
313LIGA MX SAT: TOLUCA / AMERICATUDN1/14
296PREMIER LG LIVE STUDIOUSA1/15
294PREMIER LG LIVE STUDIOUSA1/14
279PREMIER LEAGUE L: LEEDS/ASTON VILLAUSA1/13
259LIGA MX L: TIGRES / PACHUCATUDN1/15
250LIGA MX L: PACHUCA / PUEBLATUDN1/9
183LIGA MX EF SAT: CRUZ AZUL / MONTERREYTUDN1/14
177PREMIER LG LIVE STUDIOUSA1/15
173PREMIER LG LIVE STUDIOUSA1/14
161LIGA MX: SANTOS VS PUMASFOXD1/14
143LIGA MX L: PUEBLA / QUERETAROTUDN1/13
138SUPER COPA    L: REAL BETIS/FC BARCELONAESPND1/12
137PREMIER LEAGUE GOAL ZONEUSA1/13
134LIGA MX L: ATLAS / MAZATLANTUDN1/12
126PREMIER LG LIVE STUDIOUSA1/13
111SUPER COPA    L: REAL MADRID/VALENCIAESPND1/11
70LA LIGA    L: ALMERIA/ATLETICO DE MADRIDESPND1/15
64FUTBOL CENTRAL LTUDN1/13
61LA LIGA    L: REAL SOCIEDAD/ATHLETIC CLUBESPND1/14
53LIGA PREMIER: BRENTFORD VS B'MOUTHUNIVERSO1/14
50LIGA MX - DFOXD1/9
49FUT INTL AMISTOSO: RIVER PLATE VS MONTERREYFOXD1/10
41FUTBOL CENTRAL LTUDN1/15
40LIGA PREMIER EXTRAUNIVERSO1/14
33LIGUE 1 – L: STADE RENNES VS. PSGBEIN1/15
27LIGUE 1 – L: STADE RENNES VS. PSGBEIN ESP1/15

sources: showbuzzdaily, spoilertv, helltown (analysis)

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Wednesday, January 11, 2023

Soccer Viewership: JAN 3-8

Housekeeping: This week will be from Tuesday to Sunday. Normally, I go from Tuesday to Monday to capture the entire sports weekend. It's tidier that way (for me). Monday, Jan 9th's data is delayed for whatever reason. It'll be captured next week.
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Liga MX limps out of the Clausura starting gate with a sub 800k opening match on Univision and a couple more postponed due to violence in Culiacán.

Highlights/Lowlights:

• Just bad timing for Liga MX to get going post-holiday and World Cup.

• The Premier League was off last weekend for the FA Cup. Things start back up tonight and this weekend.

• Many viewers tuned to ESPN Deportes La Liga coverage to watch games. It's the most (5) in memory that I've seen in one week pop up on my little list.

• A French Cup sighting this week of Fox Deportes!

• MLS has started seeding their broadcast teams. More info over World Soccer Talk. I'll have more on it at a later date.

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US TV Viewership: Jan 3 - Jan 8
PREMIER LEAGUE
LIGA MX (Mexican Soccer)
MAJOR LEAGUE SOCCER
Viewers (000)Event/GameNetworkDate
751LIGA MX EF SAT: AMERICA / QUERETAROUNIVISION1/7
429PREMIER LEAGUE L: NEWCASTLE/ARSENALUSA1/3
319PREMIER LEAGUE L: TOTTENHAM/PALACEUSA1/4
257LIGA MX: MONTERREY VS GUADALAJARAFOXD1/7
233LA LIGA    L: ATLETICO DE MADRID/FC BARCAESPND1/8
225LIGA MX EF SAT: AMERICA / QUERETAROTUDN1/7
195PREMIER LG LIVE STUDIOUSA1/4
177PREMIER LG LIVE STUDIOUSA1/3
163LIGA MX: SANTOS VS TIGRESFOXD1/8
156LIGA MX L: NECAXA / SAN LUISTUDN1/6
147PREMIER LEAGUE GOAL ZONEUSA1/4
100LA LIGA    L: VILLARREAL/REAL MADRIDESPND1/7
70MEXICAN FIRST DIVISION L: TIJUANA/CRUZ AZULESPND1/8
64LA LIGA    L: MALLORCA/VALLADOLIDESPND1/7
59LA LIGA    L: SEVILLA/GETAFEESPND1/8
52LIGUE 1 HIGHLIGHT SHOW –BEIN1/3
50LA LIGA    L: RAYO VALLECANO/REAL BETISESPND1/8
27FUTBOL PICANTE      LESPND1/8
25LIGA MX L: SANTOS LAGUNA/TIGRES UANLFS11/8
22COPA DE FRANCIA PREVIAFOXD1/8
22COPA DE FRANCIARD64:DUNKERQUE VS AJ AUXERREFOXD1/8

sources: showbuzzdaily, spoilertv, helltown (analysis)

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