Thursday, January 19, 2023

Soccer Viewership: JAN 9-16

Fun week of soccer last week led by Liga MX and the Premier League on broadcast TV.

Highlights/Lowlights:

• The Spanish Super Cup did well with 617k on ABC. It's a number that tops every MLS game except for the Cup Finals since I started tracking in 2020. The combined total 978k is impressive.

• Club America, again, leads the way on Liga MX. The "non-America" match pulled 664k.

• Out of the gate YOY's: Liga MX is down -21% on TUDN. The Premier League is +4% on USA

• The non-big 6 matchups on NBC between Bournemouth and Brentford did surprisingly well. It even pulled a number on Universo that put it over 700k total.

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US TV Viewership: Jan 9 - Jan 16
PREMIER LEAGUE
LIGA MX (Mexican Soccer)
MAJOR LEAGUE SOCCER
Viewers (000)Event/GameNetworkDate
958LIGA MX SAT: TOLUCA VS AMERICAUNIVISION1/14
689NBC PREMIER LEAGUE: B'MOUTH V BRENTFORDNBC1/14
664LIGA MX EF SAT: CRUZ AZUL VS MONTERREYUNIVISION1/14
617SPANISH SUPER CUP: REAL MADRID V BARCAABC1/15
557PREMIER LEAGUE L: MAN CITY/MAN UNITEDUSA1/14
471PREMIER LEAGUE L: CRYSTAL PALACE/CHELSEAUSA1/15
398PREMIER LEAGUE L: SOUTHAMPTON/EVERTONUSA1/14
380PREMIER LG LIVE STUDIOUSA1/14
361SUPER COPA    L: REAL MADRID/BARCELONAESPND1/15
313LIGA MX SAT: TOLUCA / AMERICATUDN1/14
296PREMIER LG LIVE STUDIOUSA1/15
294PREMIER LG LIVE STUDIOUSA1/14
279PREMIER LEAGUE L: LEEDS/ASTON VILLAUSA1/13
259LIGA MX L: TIGRES / PACHUCATUDN1/15
250LIGA MX L: PACHUCA / PUEBLATUDN1/9
183LIGA MX EF SAT: CRUZ AZUL / MONTERREYTUDN1/14
177PREMIER LG LIVE STUDIOUSA1/15
173PREMIER LG LIVE STUDIOUSA1/14
161LIGA MX: SANTOS VS PUMASFOXD1/14
143LIGA MX L: PUEBLA / QUERETAROTUDN1/13
138SUPER COPA    L: REAL BETIS/FC BARCELONAESPND1/12
137PREMIER LEAGUE GOAL ZONEUSA1/13
134LIGA MX L: ATLAS / MAZATLANTUDN1/12
126PREMIER LG LIVE STUDIOUSA1/13
111SUPER COPA    L: REAL MADRID/VALENCIAESPND1/11
70LA LIGA    L: ALMERIA/ATLETICO DE MADRIDESPND1/15
64FUTBOL CENTRAL LTUDN1/13
61LA LIGA    L: REAL SOCIEDAD/ATHLETIC CLUBESPND1/14
53LIGA PREMIER: BRENTFORD VS B'MOUTHUNIVERSO1/14
50LIGA MX - DFOXD1/9
49FUT INTL AMISTOSO: RIVER PLATE VS MONTERREYFOXD1/10
41FUTBOL CENTRAL LTUDN1/15
40LIGA PREMIER EXTRAUNIVERSO1/14
33LIGUE 1 – L: STADE RENNES VS. PSGBEIN1/15
27LIGUE 1 – L: STADE RENNES VS. PSGBEIN ESP1/15

sources: showbuzzdaily, spoilertv, helltown (analysis)

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