Friday, December 29, 2023

Soccer Viewership: DEC 18 - 26

The Premier League takes center stage over the Christmas and Boxing Day holiday week and delivers.

Highlights/Lowlights:

• Extending the week to include Boxing Day.

• Thank you World Soccer Talk for including my analysis on the TV battle that is Liga MX and the Prem.

• The Prem's Total Average Viewership over these nine days topped 9.1m - higher than all of 2023 MLS on Broadcast and Pay-TV (7.2m). 

• The Premier League's total across all networks in 2023 topped 172m. The Bundesliga was 2.46m Total Avg Mins on the year. La Liga 15.8m.

• Boxing Day games on USA YOY comparison - 2022: 550k... 2023: 602k. A hearty +10%.

• Peacock makes an app this week with 464k.

• NBC is reporting that the Arsenal/Liverpool match on Christmas Eve Eve was their most watched. 1.493m tuned in on NBC, 464k on Peacock, and 328k on Telemundo. Notably, the top 5 Premier League most-watched matches are from 2023.

• The Premier League will end the year +7% on NBC YOY. +1% on USA.

• Full YE 2023 analysis next week.

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US TV Viewership: DEC 18 - 26 [EXTENEDED WEEK]
PREMIER LEAGUE
LIGA MX (Mexican Soccer)
MAJOR LEAGUE SOCCER
Viewers (000)Event/GameNetworkDate
1,493NBC PREMIER LEAGUE: ARSENAL/LIVERPOOLNBC12/23
838PREMIER LEAGUE: ASTON VILLA/MAN UNITEDUSA12/26
756PREMIER LEAGUE: LIVERPOOL/BURNLEYUSA12/26
595PREMIER LG LIVE STUDIO: N/AUSA12/26
532PREMIER LEAGUE: FULHAM/BOURNEMOUTHUSA12/26
520PREMIER LG LIVE STUDIO: N/AUSA12/26
503PREMIER LEAGUE: NEWCASTLE/LUTON TOWNUSA12/23
464PEACOCK PREMIER LEAGUE: ARSENAL/LIVERPOOLPEACOCK12/23
403PREMIER LEAGUE: CHELSEA/WOLVESUSA12/24
352PREMIER LEAGUE: MAN UNITED/WEST HAMUSA12/23
345PREMIER LG LIVE STUDIO: N/AUSA12/26
336PREMIER LEAGUE: SHEFFIELD/ASTON VILLAUSA12/22
328LIGA PREMIER: ARSENAL/LIVERPOOLTEL12/23
315PREMIER LEAGUE GOAL ZONE: N/AUSA12/26
282PREMIER LEAGUE: NOTTINGHAM/NEWCASTLEUSA12/26
269PREMIER LEAGUE: BRIGHTON/CRYSTAL PALACEUSA12/21
246ZONA MIXTA - FRITEL12/22
239ZONA MIXTA - SATTEL12/23
225PARTIDO AMISTOSO: CLUB AMERICA/BARCELONATUDN12/21
189LA LIGA: ALAVES/REAL MADRIDESPND12/21
175LIGA PREMIER 3ER - SUN: N/ATEL12/24
152PREMIER LG LIVE STUDIO: N/AUSA12/21
140PREMIER LG LIVE STUDIO: N/AUSA12/22
138LIGA PREMIER: CHELSEA/WOLVESTEL12/24
126PREMIER LG LIVE STUDIO: N/AUSA12/23
120PREMIER LEAGUE GOAL ZONE: N/AUSA12/21
119PREMIER LG LIVE STUDIO: N/AUSA12/26
112PREMIER LG LIVE STUDIO: N/AUSA12/24

sources: Nielsen Data via Sports Media Watch, Spoiler TV, SportsTVRatings

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Note: My primary sources for this data have been shuffling around a bit. I'm trying to keep up but if I'm missing something, let me know. Thank you.



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Thursday, December 21, 2023

Soccer Viewership: DEC 11 - 17

Liga MX wraps up its Apertura part of the season with a couple solid numbers but remains way down vs last year.

Highlights/Lowlights:

• The Man United v Liverpool match pulled 2.2m total between NBC, TEL, and Peacock.

• Hey, a streaming number - 500k for the above match.

• Reminder that the +T is a simulcast total for Univision games.

• Liga MX finishes Apertura down -12% YOY (looking at post Leagues Cup. That's very not good. I believe the key driver is the Leagues Cup / Messi disruption early in the season. The numbers took months to recover.

• Prem jumps up to +2% YOY (on season) for NBC. Holds at +2% on USA.

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US TV Viewership: DEC 11 - 17
PREMIER LEAGUE
LIGA MX (Mexican Soccer)
MAJOR LEAGUE SOCCER
Viewers (000)Event/GameNetworkDate
2,214LIGA MX FINAL: AMERICA/TIGRES +TUNI12/17
1,590LIGA MX: TIGRES/AMERICA +TUNI12/14
1,258NBC PREMIER LEAGUE: MAN UNITED/LIVERPOOLNBC12/17
958FUTBOL CENTRALUNI12/14
827NBC PREMIER LEAGUE: EVERTON/BURNLEYNBC12/16
762FUTBOL CENTRAL: LIGA MX +TUNI12/17
645PARTIDO AMISTOSO: MEXICO/COLOMBIA +TUNIMAS12/16
576LIGA MX FINAL: AMERICA/TIGRES +UNITUDN12/17
500PREMIER LEAGUE: MAN UNITED/LIVERPOOLPEACOCK12/17
487UEFA CHAMPIONS LEAGUE: DORTMUND/PSG +TUNI12/13
479PREMIER LEAGUE: CRYSTAL PALACE/MAN CITYUSA12/16
476PREMIER LEAGUE: BRIGHTON/ARSENALUSA12/17
451LIGA PREMIER: LIVERPOOL/MAN UNITEDTEL12/17
445UEFA CHAMPIONS LEAGUE: MAN UNITED/BAYERN+TUNI12/12
404LIGA MX: TIGRES/AMERICA +UNITUDN12/14
389PREMIER LG LIVE STUDIO: N/AUSA12/16
288ZONA MIXTATEL12/16
280PREMIER LEAGUE: MAN CITY/CRYSTAL PALACETEL12/16
276PREMIER LEAGUE: TOTTENHAM/NOTTINGHAMUSA12/15
270LA LIGA: VALENCIA/BARCALONAESPND12/16
255ZONA MIXTATEL12/17
217UEFA EUROPA LEAGUE: WEST HAM/FREIDBURG +TUNIMAS12/14
213ZONA MIXTA-FTEL12/15
202LA LIGA: REAL MADRID/VILLARREALESPND12/17
199PREMIER LG LIVE STUDIO: N/AUSA12/16
191LIGA PREMIER: BRIGHTON/ARSENALTEL12/17
171PARTIDO AMISTOSO: MEXICO/COLOMBIA +UMATUDN12/16
167PREMIER LG LIVE STUDIO: N/AUSA12/17
158UEFA CHAMPIONS L: PSV/ARSENALUNIMAS12/12
152UEFA CHAMPIONS L: CRVENA ZVEZDA/MAN CITY+TUNIMAS12/13
109PREMIER LG LIVE STUDIO: N/AUSA12/15
77UEFA CHAMPIONS LEAGUE: PSV/ARSENALTUDN12/12
53UEFA CHAMPIONS LEAGUE: MAN UNITED/BAYERN+UNITUDN12/12

sources: Nielsen Data via Sports Media Watch, Spoiler TV, SportsTVRatings

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Note: My primary sources for this data have been shuffling around a bit. I'm trying to keep up but if I'm missing something, let me know. Thank you.

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Thursday, December 14, 2023

Soccer Viewership: DEC 4 - 10

Liga MX and its Apertura Playoffs take the top two spots this week.

Highlights/Lowlights:

• Tigres v. Pumas pulled an impressive 1.38m viewers on Sunday.

• Arsenal v. Aston Villa tops one million on NBC alone. It puts the 2023/24 PL season at -3% YOY so far. PL on USA is still slightly up 2%.

• Newcastle v. Spurs pulled 636k on USA + 341k on Telemundo. Solid take.

• MLS finished off its first season with Apple by posting 815k on FOX. Without it being on Univision this year I'd estimate that half of that viewership was because of that. I have no Season Pass figure, both Apple and MLS are quiet on it.

• The Bundesliga had a game pop up. 400s again is about par for them over the last few years. Not sure what's going on with the pregame number, but the game itself dropped 300k.

• Lastly, USWNT was sub 200s for their match against China on TRUTV. Not a good number.

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US TV Viewership: DEC 4 - 10
PREMIER LEAGUE
LIGA MX (Mexican Soccer)
MAJOR LEAGUE SOCCER
Viewers (000)Event/GameNetworkDate
1,375LIGA MX SUN: TIGRES UANL/UNAM+TUNI12/10
1,068LIGA MX: AMERICA/CLUB ATLETICO SAN LUISUNI12/9
1,009PREMIER LEAGUE: ARSENAL/ASTON VILLANBC12/9
815MLS CUP: COLUMBUS CREW/LAFCFOX12/9
776BUNDESLIGA PRE-GAME:ABC12/9
715FOOTBOL CENTRAL: LIGA MXUNI12/10
636PREMIER LEAGUE: NEWCASTLE/TOTTENHAMUSA12/10
466PREMIER LEAGUE: CHELSEA/EVERTONUSA12/10
418FUTBOL CENTRAL SATUNI12/9
405BUNDESLIGA: BORUSSIA DORTMUND/RB LEIPZIGABC12/9
378LIGAMX: SF: CLUB ATLETICO/AMERICATUDN12/6
362LIGA MX: UNAM/TIGRESTUDN12/7
355PREMIER LEAGUE: LIVERPOOL/CRYSTAL PALACEUSA12/9
352PREMIER LEAGUE: BURNLEY/BRIGHTONUSA12/9
341LIGA PREMIER: NEWCASTLE/TOTTENHAMTEL12/10
319LIGA MX: ATLAS/CHIVASTUDN12/10
303PREMIER LEAGUE: WEST HAM/TOTTENHAMUSA12/7
271ZONA MIXTATEL12/9
261LIGA PREMIER 3ER:TEL12/10
244LIGA MX: AMERICA/ATLANTETUDN12/9
235LA LIGA: BARCALONA/GIRONAESPND12/10
226PREMIER LEAGUE LIVE STUDIOUSA12/10
198PREMIER LEAGUE GOAL ZONE: N/AUSA12/10
172US SOCCER: USWNT/CHINATRUTV12/5
158ZONA MIXTA - SUNTEL12/10
156PREMIER LEAGUE: NOTTINGHAM/FULHAMUSA12/6
152PREMIER LEAGUE STUDIOUSA12/6
129PREMIER LEAGUE STUDIOUSA12/9
128PREMIER LEAGUE: BURNLEY/WOLVESUSA12/5
126LA LIGA: REAL BETIS/REAL MADRIDESPND12/9
126FUTBOL CENTRAL:TUDN12/6
124FUTBOL CENTRALTUDN12/10
123PREMIER LEAGUE STUDIOUSA12/5
118FUTBOL CENTRAL:TUDN12/7

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sources: Nielsen Data via Sports Media Watch, Spoiler TV, SportsTVRatings

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Note: My primary sources for this data have been shuffling around a bit. I'm trying to keep up but if I'm missing something, let me know. Thank you.


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