Wednesday, December 6, 2023

Soccer Viewership: NOV 26 - DEC 3

Liga MX roars back to life last week but is still down -23% YOY for the Apertura part of the season (calendar weeks 26-49).

Highlights/Lowlights:

• Liga MX has five matches top 1 million viewers.

• The Premier League posts a couple good numbers on USA and one so-so on NBC. USA is up +5% vs. last season but down -5% on NBC. I haven't seen a Peacock number in a while.

• The US Women's National Team is down the table this week. December games are tough across all domestic soccer events as US fans seem to prioritize other things.

• Reminder that Univision numbers are reported together with TUDN and noted by a "+T" on the table. If you see a +UNI that means it was the TUDN number baked into the Univision number.

• MLS only has the Cup Final remaining. It is on this weekend on both FOX and Season Pass.

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US TV Viewership: NOV 27 - DEC 3
PREMIER LEAGUE
LIGA MX (Mexican Soccer)
MAJOR LEAGUE SOCCER
Viewers (000)Event/GameNetworkDate
1,228LIGA MX: UNAM/CHIVAS+TUNI12/3
1,212FUT-EST-LIGA MX: CHIVAS/UNAMTEL11/30
1,196LIGA MX: AMERICA/LEON+TUNI12/2
1,153LIGA MX: MONTERREY/CLUB SAN LUIS+TUNI12/2
1,042LIGA MX: TIGRES/PUEBLA+TUNI12/3
699NBC PREMIER LEAGUE: EVERTON/NOTTINGHAMNBC12/2
582PREMIER LEAGUE: WOLVES/ARSENALUSA12/2
578PREMIER LEAGUE: MAN UNITED/NEWCASTLEUSA12/2
468FUTBOL CENTRAL: N/A+TUNI12/2
382LIGA MX: LEON/AMERICATUDN11/29
379PREMIER LEAGUE: BRIGHTON/CHELSEAUSA12/3
373LIGA MX: CLUB ATLETICO/MONTERREYTUDN11/29
333LIGA MX: AMERICA/LEON+UNITTUDN12/2
285LIGA MX: MONTERREY/CLUB SAN LUIS+UNITUDN12/2
284LA LIGA: BARCALONA/ATLETICO MADRIDESPND12/3
276USA SOCCER: USWNT/CHINATNT12/2
264PREMIER LEAGUE LIVE STUDIOUSA12/2
259LIGA MX: TIGRES/PUEBLA+UNITUDN12/3
257ZONA MIXTATEL12/2
240ZONA MIXTATEL12/1
237PREMIER LEAGUE LIVE STUDIOUSA12/3
235LIGA MX: UNAM/CHIVAS+UNITUDN12/3
216PREMIER LEAGUE: WOLVES/FULHAMUSA11/27
212LIGA MX: PUEBLA/TIGRESTUDN11/30
210USA SOCCER: USWNT/CHINATEL12/2
205PREMIER LEAGUE LIVE STUDIOUSA12/2
203ZONA MIXTATEL12/3
182FUT-EST-CHIVAS: CHIVAS/UNAMUNIVERSO11/30
178LIGA PREMIER 3ER: NATEL12/3
173LA LIGA: REAL MADRID/GRANADAESPND12/2
167UEFA EUROPA LEAGUE: MARSEILLE/AJAX+TUNIMAS11/30
155LIGA PREMIER: CHELSEA/BRIGHTONTEL12/3
149USA SOCCER PREGAME: USWNTTNT12/2
131FIFA U17 CEREMONIATEL12/2
121PREMIER LEAGUE LIVE STUDIOUSA11/27
119PREMIER LEAGUE GOAL ZONE: N/AUSA11/27
111MISION EUROPA+TUNI12/2

Sources: Nielsen Data via Sports Media Watch, Spoiler TV, SportsTVRatings

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Note: My primary sources for this data have been shuffling around a bit. I'm trying to keep up but if I'm missing something, let me know. Thank you.

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