Wednesday, March 29, 2023

Soccer Viewership: MAR 21-27

Mexico's match against Surinam on Univision runs away with the top spot this week.

Highlights/Lowlights:

• Concacaf's Nations League peppers this week's table with Mexico topping 1.13m.

• Speaking of TUDN, there is a report out there that mentions a loss of nearly 30% of homes for the network in the first few months of this year. That's a massive drop that will have an impact felt across almost all soccer leagues and events. More in the coming weeks. CORRECTION 4-2-23: TUDN is not down 30%. Bad data.

• US Soccer did okay-ish on TNT last week. The lukewarm viewership results for the USMNT outside of the 2022 WC have been the norm now since 2019 or so.

• MLS did not break for international matches. The game on FOX pulled a poor 266k. The network has lost 25% of its audience YOY. Obviously, much of this is due to the switch to Apple's "Season Pass" app, but how much that is actually impacting it is unknown right now. I've got it pulling around 50-100k based on historical FOX viewership, but without Apple or MLS saying anything about the numbers, it could be lower.

EURO Qualifiers on FS1 were mostly meh. The coverage of soccer on FOX in general has been poor for a while and the word is out on it.

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US TV Viewership: Mar 21 - Mar 27
PREMIER LEAGUE
LIGA MX (Mexican Soccer)
MAJOR LEAGUE SOCCER
Viewers (000)Event/GameNetworkDate
1,133CONCACAF NATIONS LG: SURINAM/MEXICOUNIVISION3/23
490CONCACAF NATIONS LG SUN 1: MEXICO / JAMAICATUDN3/26
433USA SOCCER MEN L: USA/EL SALVADORTNT3/27
266MLS SOCCER: PORTLAND/LA GALAXYFOX3/25
260USA SOCCER MEN L: GRENADA/USATNT3/24
249PARTIDO AMISTOSO L: AMERICA / SANTOSTUDN3/23
236UEFA EURO QUALIFIERS L: ITALY/ENGLANDFS13/23
190CONCACAF NATION LG THU: SURINAM / MEXICOTUDN3/23
174USA SOCCER POSTGAMETNT3/27
167PARTIDO AMISTOSO L: AMERICA/ TIJUANATUDN3/26
166USA SOCCER PREGAMETNT3/24
162UEFA EURO QUALIFIERS L: REP IRELAND/FRANCEFS13/27
149USA SOCCER PREGAMETNT3/27
132FUT AMISTOSO MEX: GUADALAJARA VS TOLUCAFOXD3/25
130CONCACAF NATIONS LEAGUE: USA V EL SALVADORUNIVERSO3/27
126UEFA EURO QUALIFIERS L: SWEDEN/BELGIUMFS13/24
117CONCACAF NATIONS LEAGUE: BELICE/GUATEMALATUDN3/24
112UEFA EURO QUALIFIERS: LUXEMBOURG/PORTUGALFS23/26
100CONCACAF NATIONS LEAGUE : GUATEM/GUAYANATUDN3/27
97UEFA EURO QUALIFIERS L: SPAIN/NORWAYFS23/25
85USA SOCCER POSTGAMETNT3/24
80CONCACAF NATIONS LEAGUE L: CURAZAO / CANADATUDN3/25
59UEFA EURO QUALIFIERS: LIECHTENSTEIN/ICELANDFS23/26
58FUTBOL CENTRAL LTUDN3/26
54UEFA EURO QUALIFIERS L: KAZAKHSTAN/DENMARKFS13/26
51FUT AMISTOSO MEX: GUADALAJARA VS PACHUCAFOXD3/22
48CONCACAF NATIONS LEAGUE: NICARA/ST VINCENTTUDN3/24
34CONCACAF NATIONS LEAGUE: GUYANA/R DOMINICATUDN3/23
30FUTBOL PICANTE      LESPND3/26

sources: showbuzzdaily, spoilertv, helltown (analysis)

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Wednesday, March 22, 2023

Soccer Viewership: MAR 14-20

Liga MX's marquee matchup between Chivas and Club America brings in an impressive number.

Highlights/Lowlights:

1. A big 1.3m for Chivas v. Club America followed by a big 1.2m for Tigres v. Monterrey highlights a huge Saturday night for Univision and Telemundo. Simulcasts pushed both of these up around 1.5m.

2. No NBC game last week for the PL. YOY the league is hanging in at +3% on USA.

3. La Liga pulls 538k for Barcelona and Real on ESPND. That's more or less the ceiling for the league on this network. I'd like to see the game get pushed to ABC or ESPN. I'm fairly certain it pulls 1.5m or so.

4. Concacaf Champions League is invisible on Eng-lang (FS1/2) but pulls a few numbers on TUDN. Even the non-Liga MX games. Speaking of, a Guatemalan league game showed up this week on FOXD.

4a. If you combine FS2 and TUDN Austin's loss to Violette pulled about 160k, which is kinda humorous in a mean way towards Austin (people wanted to see them lose).

5. MLS slipped below 300k this week. No doubt due to Apple's Season Pass. FOX is only down about 90k from this time last year, so I'm sticking to Season Pass having around 50-100k subs.

6. UEFA Champions League match between Real and Liverpool on Univision was solid, 917k.

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US TV Viewership: Mar 14 - Mar 20
PREMIER LEAGUE
LIGA MX (Mexican Soccer)
MAJOR LEAGUE SOCCER
Viewers (000)Event/GameNetworkDate
1,272FUT-EST-CHIVAS-TEL-UNVSO: CHIVAS/AMERICATEL3/18
1,180LIGA MX EF SAT: TIGRES/MONTERREYUNIVISION3/18
917UEFA CHAMPS LEAGUE: REAL/LIVERPOOLUNIVISION3/15
579LIGA MX EF SAT: CRUZ AZUL/ATLETICOUNIVISION3/18
552PREMIER LEAGUE L: CRYSTAL PALACE/ARSENALUSA3/19
538LA LIGA    L: FC BARCELONA/REAL MADRIDESPND3/19
471PREMIER LEAGUE L: TOTTENHAM/SOUTHAMPTONUSA3/18
407LIGA MX SAT: TIGRES / MONTERREYTUDN3/18
400PREMIER LEAGUE L: EVERTON/CHELSEAUSA3/18
302PREMIER LG LIVE STUDIOUSA3/18
286PREMIER LG LIVE STUDIOUSA3/19
282MLS SOCCER: SEATTLE/LAFCFOX3/18
244UEFA CHAMPIONS LEAGUE: REAL V LIVERPOOLTUDN3/15
244PREMIER LG LIVE STUDIOUSA3/19
236LIGA PREMIER - SUN: NEWCASTLE/NOTTINGHAMTEL3/19
227CONCACAF CHAMPIONS L: PACHUCA/MOTAGUATUDN3/16
204PREMIER LG LIVE STUDIOUSA3/18
203PREMIER LEAGUE L: NEWCASTLE/NOTTINGHAMUSA3/17
192PREMIER LG LIVE STUDIOUSA3/15
169PREMIER LEAGUE L: BRENTFORD/SOUTHAMPTONUSA3/15
166CONCACAF CHAMPIONS L: LAFC / ALAJUELENSETUDN3/15
165CONCACAF CHAMPIONS L: QF: ATLAS V OLIMPIATUDN3/14
163CONCACAF CHAMPIONS L: QF: ORLANDO / TIGRESTUDN3/15
161FUT-EST-CHIVAS-TEL-UNVSO: CHIVAS VS AMERICAUNIVERSO3/18
152PREMIER LEAGUE GOAL ZONEUSA3/18
143LIGA MX L: QUERETARO / JUAREZTUDN3/19
126UEFA CHAMPIONS LEAGUE 1: MAN CITY V LEIPZIGTUDN3/14
119MISION EUROPA LTUDN3/16
103PREMIER LEAGUE GOAL ZONEUSA3/17
99CONCACAF CHAMPIONS L: N/ATUDN3/16
98LA LIGA    L: GETAFE/SEVILLAESPND3/19
93FUTBOL ESTEL CHIVAS EXTRAUNIVERSO3/18
91LIGA MX L: PUEBLA / ATLASTUDN3/17
90CONCACAF CHAMPIONS: AUSTIN FC / VIOLETTETUDN3/14
86CONCACAF CHAMP LEAGUE:AUSTIN FC/VIOLETTEFS23/14
79UEFA EUROPA LEAGUE 1: ARSENAL V SPORTINGTUDN3/16
79LIGA PREMIER: CHELSEA VS EVERTONUNIVERSO3/18
70MEXICAN FIRST DIVISION: CLUB TIJUANA/TOLUCAESPND3/17
69LA LIGA L: ATLETICO DE MADRID/VALENCIAESPND3/18
52FUTBOL CENTRAL LTUDN3/19
43LA LIGA    L: OSASUNA/VILLARREALESPND3/19
35LIGA DE GUATEMALA: DEP IZTAPA VS XELAJUFOXD3/19

sources: showbuzzdaily, spoilertv, helltown (analysis)

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