Liverpool's 7-goal win over Manchester United tops this week's report.
Highlights/Lowlights:
• USA carried the always big matchup between United and Liverpool last week. It pulled a very strong 973k on the network with another 390k on Telemundo. As mentioned post World Cup, NBC's strategy set them up for success now and into the future.
• Liga MX's America and Chivas yet again do well for the league on primetime Spanish TV. America is by far THE club. 929k on UNI + 407 on TUDN.
• I'm of the opinion that the Premier League has overtaken Liga MX as the most popular league in the United States. This has happened only in the last couple of years. The PL is close on OTA, but not better, of course - but, the PL tops Liga MX in total minutes watched on pay-TV and streaming (as well as, actually has a streaming strategy) and is gaining in Span-lang via Telemundo simulcasts. In other words, Liga MX will have a handful of individual games that pull better numbers but outside of those, the PL has topped them. Liga MX should also be concerned because they are seeing growing interest in La Liga on Span-lang TV, which is drawing steady numbers.
• Real Betis v Real Madrid pulled a strong 273k on ESPND. La Liga is the most-watched sporting event on ESPND since the beginning of last year.
Avgs on ESPN DEPORTES, All programming
136k - Super Copa (La Liga)
120k - La Liga
112k - LigaMX
102k - College Football
100k - MLB
84k - NBA - Game
• MLS on FOX dipped a bit to 317k. My estimate for number of people watching on MLS Season Pass remains at 50-100k based on the previous year's avg on FOX. Simple math: 400k is FOX's historical avg for MLS this time of year. avg this year is 325k. The difference being my estimate on "Pass."
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| US TV Viewership: Feb 28 - Mar 6 |
| | | |
| PREMIER LEAGUE | | |
| LIGA MX (Mexican Soccer) | | |
| MAJOR LEAGUE SOCCER | | |
| | | |
| Viewers (000) | Event/Game | Network | Date |
| 973 | PREMIER LEAGUE L: MAN UNITED/LIVERPOOL | USA | 3/5 |
| 929 | LIGA MX SAT: AMERICA / PACHUCA | UNIVISION | 3/4 |
| 781 | FUT-EST-CHIVAS-TEL-UNVSO: CHIVAS VS SANTOS | TEL | 3/4 |
| 744 | NBC PREMIER LEAGUE: LEICESTER/SOUTHAMPTON | NBC | 3/4 |
| 489 | PREMIER LEAGUE L: LEEDS/CHELSEA | USA | 3/4 |
| 423 | PREMIER LEAGUE GOAL ZONE | USA | 3/5 |
| 420 | PREMIER LEAGUE L: NEWCASTLE/MAN CITY | USA | 3/4 |
| 407 | LIGA MX SAT: AMERICA / PACHUCA | TUDN | 3/4 |
| 390 | LIGA PREMIER - SUN: LIVERPOOL/MAN CITY | TEL | 3/5 |
| 375 | PREMIER LG LIVE STUDIO | USA | 3/4 |
| 365 | PREMIER LEAGUE L: EVERTON/NOTTINGHAM | USA | 3/5 |
| 336 | PREMIER LG LIVE STUDIO | USA | 3/5 |
| 329 | PREMIER LEAGUE L: EVERTON/ARSENAL | USA | 3/1 |
| 317 | MLS SOCCER: LAFC/PORTLAND | FOX | 3/4 |
| 316 | PREMIER LG LIVE STUDIO | USA | 3/4 |
| 273 | LA LIGA L: REAL BETIS/REAL MADRID | ESPND | 3/5 |
| 248 | PREMIER LEAGUE L: FULHAM/BRENTFORD | USA | 3/6 |
| 247 | LIGA MX L: QUERETARO / TOLUCA | TUDN | 3/5 |
| 201 | PREMIER LG LIVE STUDIO | USA | 3/1 |
| 179 | PREMIER LG LIVE STUDIO | USA | 3/4 |
| 169 | PREMIER LG LIVE STUDIO | USA | 3/5 |
| 160 | LIGA MX L: NECAXA / TIGRES UANL | TUDN | 3/3 |
| 147 | PREMIER LG LIVE STUDIO | USA | 3/6 |
| 128 | LIGA MX: TIJUANA VS ATLAS | FOXD | 3/3 |
| 121 | LIGA MX L: LEON / SAN LUIS | TUDN | 3/4 |
| 121 | PREMIER LEAGUE GOAL ZONE | USA | 3/1 |
| 121 | PREMIER LEAGUE GOAL ZONE | USA | 3/6 |
| 88 | LA LIGA L: ATLETICO DE MADRID/SEVILLA | ESPND | 3/4 |
| 65 | FUTBOL CENTRAL L | TUDN | 3/5 |
| 63 | ESPN FOOTBALL CENTER L | ESPND | 3/5 |
| 63 | LA LIGA L: RAYO VALLECANO/ATHLETIC CLUB | ESPND | 3/5 |
| 48 | LIGUE 1 – L: PARIS SAINT GERMAIN VS. NANTES | BEIN ESP | 3/4 |
| 47 | FUTBOL CENTRAL L | TUDN | 3/3 |
| 41 | ESPN FOOTBALL CENTER L | ESPND | 3/4 |
| 38 | ESPN FOOTBALL CENTER L | ESPND | 3/5 |
sources: showbuzzdaily, spoilertv, helltown (analysis)
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