Wednesday, April 27, 2022

Soccer Viewership: APR 18-25

Viewership for soccer events on US Television for last week (with notes):

• NBC, ABC, and CBS all carried a soccer match early Saturday afternoon. The Premier League on NBC topped both the Bundesliga (ABC) and the NWSL (CBS) by a couple hundred thousand. 

• TUDN's Liga MX coverage dipped slightly last week to statistically flat YOY.

• The Premier League on USA is up +13% over NBCSN last year (YTD).

• Keeping an eye on Span-lang viewership for MLS games (TUDN, FOXD, ESPND). Most national games are on TUDN and I'm seeing a lot of "0.00" ratings to start the year. Last year's last start might have helped MLS (Liga MX Clausura ended), but we shall see going forward.

• MLS on ESPN topped 300k for the first time this season, which finally brings its average over 200k on the year which is still only HALF of what it was last year and the pandemic 2020 season.

• Decent showing for the Bundesliga on ABC as it is my understanding that it didn't air in some major markets (Chicago, Dallas, Atlanta).

• NWSL dipped a bit from the previous game on broadcast, but still a "MLS-like" number. I imagine the NWSL (and FAWSL) will be much more appealing to networks due to the fact that the cost is a fraction of MLS but they still get MLS numbers.

-----------------

US TV Viewership: Soccer Programs Apr 18-25
Viewers (000)Event/GameNetworkDate
624PREMIER LEAGUE L: EVERTON/LIVERPOOLUSA4/24
624PREMIER LEAGUE: TOTTENHAM V BRENTFORDNBC4/24
482PREMIER LEAGUE L: MAN UNITED/ARSENALUSA4/23
456PREMIER LEAGUE L: WEST HAM/CHELSEAUSA4/24
443PREMIER LEAGUE L: MAN UNITED/LIVERPOOLUSA4/19
434GERMAN BUNDESLIGA: BAYERN V DORTMONDABC4/24
405PREMIER LEAGUE L: WATFORD/MAN CITYUSA4/23
402PREMIER LEAGUE L: ARSENAL/CHELSEAUSA4/20
390PREMIER LG LIVE STUDIOUSA4/24
368NWSL CHALLENGE CUP: NC V WASHINGTONCBS4/24
367LIGA MX SAT: TIGRES / AMERICATUDN4/23
367PREMIER LG LIVE STUDIOUSA4/23
323LIGA MX WED: AMERICA / LEONTUDN4/20
318MLS REGULAR SEASON      L: MIAMI/ATLANTAESPN4/24
309PREMIER LG LIVE STUDIOUSA4/23
236LIGA MX L: CLUB ATLETICO SAN LUIS / UNAMTUDN4/20
219FUTBOL ESTELAR CHIVAS: GUADA VS TIJUANAUNIVERSO4/19
211LIGA MX EF SUN: CRUZ AZUL / CLUB ATLETICOTUDN4/24
205LIGA MX L: FC JUAREZ / MAZATLANTUDN4/22
202PREMIER LEAGUE GOAL ZONEUSA4/19
202PREMIER LEAGUE L: SOUTHAMPTON/BURNLEYUSA4/21
197MLS REGULAR SEASON  L: CHICAGO V MINESPN4/23
196LIGA MX L: QUERETARO / CRUZ AZULTUDN4/21
194PREMIER LG LIVE STUDIOUSA4/24
192MLS REGULAR SEASON L: ORLANDO/RED BULLSESPN4/24
191PREMIER LEAGUE L: LEEDS/CRYSTAL PALACEUSA4/25
184LIGA MX L: PUEBLA / NECAXATUDN4/22
181PREMIER LEAGUE GOAL ZONEUSA4/24
171PREMIER LG LIVE STUDIOUSA4/19
169PREMIER LG LIVE STUDIOUSA4/20
168LIGA MX L: NECAXA / TIGRES UANLTUDN4/19
168PREMIER LG LIVE STUDIOUSA4/25
166LIGA MX: SANTOS VS LEONFOXD4/24
162PREMIER LEAGUE GOAL ZONEUSA4/20
160LIGA MX L: TOLUCA VS. FC JUAREZTUDN4/19
154PREMIER LG LIVE STUDIOUSA4/23
148FUT-EST-CHIVAS-TEL-UNVSO: GUADA VS UNAMUNIVERSO4/23
145LIGA MX EF SAT: PACHUCA / MONTERREYTUDN4/23
136LIGA MX SUN: TOLUCA / ATLASTUDN4/24
133LIGA MX: TIJUANA VS QUERETAROFOXD4/24
117PREMIER LG LIVE STUDIOUSA4/21
100MAJOR LEAGUE SOCCER L: FC CINCINNATI/LA FCFS14/24
94PREMIER LEAGUE GOAL ZONEUSA4/21
83LIGA MX: MONTERREY VS ATLASFOXD4/20
79LIGA PREMIER: LIVERPOOL VS MAN UNITEDUNIVERSO4/19
74PREMIER LEAGUE L: ASTON VILLA/LEICESTERCNBC4/23
66MAJOR LEAG SOCCER PT SAT: SAN JOSE / SEATTLETUDN4/23
62FUTBOL CENTRAL LTUDN4/20
61LIGA MX FEMENIL: MONTERREY VS TIGRESFOXD4/25
58FUTBOL CENTRAL LTUDN4/24
54FUTBOL CLUB LTUDN4/21
47FUTBOL CLUB LTUDN4/21

ources: showbuzzdaily, spoilertv, helltown

-----------------

2022 Leaderboards

ON BROADCAST TV

000s Program Count
896 Premier League 7
783 UEFA Champions League 10
484 FA Women's Super League 1
439 MLS 5
438 USWNT 1
434 Bundesliga 1
412 NWSL 2
396 La Liga 1

ON CABLE TV (includes YTTV, HULU)

000s Program Count
869 World Cup Qualifier - Concacaf 3
315 Premier League 141
295 USMNT 1
190 USWNT 2
180 MLS 18
180 General Soccer 4
158 World Cup Qualifier - UEFA 2
128 Concacaf Champions League 5
118 FIFA Club World Cup 1
37 Ligue 1 2

Wednesday, April 20, 2022

Soccer Viewership: APR 12-18

Good Morning. Below is last week's viewership for all things soccer on television. 

These numbers are from Nielsen. I record the information daily. Yes, YouTubeTV and Hulu Live are included in Nielsen's data. The number of subscribers to traditional cable is dropping (80m homes or so from +90m highs a decade ago) but it is starting to be offset by the live streaming services (approx 10m homes). No, MLS fans are not all streaming and therefore hurting the numbers here. Games on national TV aren't on a streaming service. Univision isn't regularly included because they are not measured by an independent service.

NOTES:

• You can just about start setting your clock to UEFA Champions League viewership. Around 800k + another 100-200k on Span-lang.

• No Premier League, MLS, FAWSL, or NWSL game on broadcast TV last week.

• The PL is up +14% YOY on USA Network vs NBCSN last year.

MLS on ESPN is down -47% (5 gms)... on FS1 it is down -29% (7 gms).

• Liga MX on TUDN is up +4%.

• MLS interest on Span-lang networks is light this season. Only one game has finished in the top 150 cable shows on the day this month.

------------------

US Cable Viewership: Soccer Programs Apr 12-18
Viewers (000)Event/GameNetworkDate
904UEFA CHAMP LEAGUE-QTRS: REAL V CHELSEACBS4/12
721UEFA CHAMP LEAGUE-QTRS: LIVERPOOL V BENFICACBS4/13
424PREMIER LEAGUE L: NORWICH/MAN UNITEDUSA4/16
389PREMIER LEAGUE L: LEICESTER/NEWCASTLEUSA4/17
377MISION EUROPA LTUDN4/12
367LIGA MX SAT 2: CRUZ AZUL / GUADALAJARATUDN4/16
352PREMIER LEAGUE L: BRIGHTON/TOTTENHAMUSA4/16
297PREMIER LG LIVE STUDIOUSA4/16
276PREMIER LEAGUE GOAL ZONEUSA4/17
274LIGA MX SAT: TIGRES / TOLUCATUDN4/16
254UEFA CHAMPIONS LEAGUE: QF: CHELSEA/REALTUDN4/12
252UEFA CHAMPIONS LEAGUE: ATLETICO/ MAN CITYTUDN4/13
241PREMIER LEAGUE GOAL ZONEUSA4/16
240UEFA EUROPA LEAGUE L: FC BARCA/EINTRACHTTUDN4/14
206MLS REGULAR SEASON      L: LAFC/SKCESPN4/17
203LIGA MX L: ATLAS / MAZATLANTUDN4/14
195MAJOR LEAGUE SOCCER L: SEATTLE/MIAMIFS14/16
192LIGA MX L: LEON / PUEBLATUDN4/16
171PREMIER LG LIVE STUDIOUSA4/17
166PREMIER LG LIVE STUDIOUSA4/16
151MISION EUROPA LTUDN4/13
149CONCACAF CHAMP LEAGUE: NYCFC/SEATTLEFS14/13
129LIGA MX SUN: UNAM / MONTERREYTUDN4/17
126FUT-EST-CHIVA-W-TEL-UNVSO: GUADA V MONTEUNIVERSO4/13
118LIGA MX L: NECAXA / SAN LUISTUDN4/15
109LIGA MX L: FC JUAREZ / PACHUCATUDN4/15
97CONCACAF LC – L: SF: NYC FC / SEATTLETUDN4/13
92MISION EUROPA LTUDN4/14
86FUTBOL CENTRAL LTUDN4/12
72FUTBOL ESTEL CHIVAS EXTRAUNIVERSO4/13
68FUTBOL PICANTE      LESPND4/15
61LIGA PREMIER: MAN UNITED VS NORWICHUNIVERSO4/16
58LIGA MX FEMENIL  L: CLUB TIJUANA/AMERICAESPND4/18
57FUTBOL CENTRAL LTUDN4/14
53FUTBOL CLUB LTUDN4/12
49FUTBOL CENTRAL LTUDN4/13

sources: showbuzzdaily, spoilertv, helltown

------------------

Eng-lang leaderboard. Broadcast separated from cable nets.

000s : Program
941 : Premier League - Broadcast
869 : World Cup Qualifier - Concacaf
783 : UEFA Champions League - Broadcast
484 : FA Women's Super League - Broadcast
456 : NWSL - Broadcast
438 : USWNT - Broadcast
437 : MLS - Broadcast
321 : Premier League
295 : USMNT
215 : USWNT
180 : General Soccer
173 : MLS
158 : World Cup Qualifier - UEFA
128 : Concacaf Champions League
118 : FIFA Club World Cup
38 : Ligue 1