Wednesday, May 25, 2022

Soccer Viewership: MAY 17-23

The Premier League has a strong final weekend.

Highlights/Lowlights:

• NBC's coverage of the 2021/22 Premier League season is over and the network will be happy with what was a big year for them. On Pay-TV: YTD (Jan 1 - now) 2022 they finished up 33% on USA vs NBCSN last year. 19% up over 2020.

• I'll be doing a separate post that includes viewership by PL club soon.

• Liga MX has reached its Clausura Finals (2 leg) series. Overall, TUDN's coverage is flat YOY (+2%) and over 2020 +5%. I think they'll be happy with that after a slow start to the 2022 season.

• MLS jumps 300k again this week on FS1 with the help of NASCAR (2.5m lead-in). On the year, MLS on FS1 is down from 190k to 176k YOY. They are up from a pandemic 152k.

• MLS's game on FOX was rained out and eventually moved to FS2, which didn't earn a rating. It has been noted but MLS will get a mulligan on this one. That said, a broadcast rainout is a killer for MLS and its sponsors. I imagine they might try and show another match later in the year. I'm shocked they didn't just postpone.

• Quiet on the MLS TV deal front. I did notice that Taylor Twellman, longtime MLS voice, hosted an evening Sportscenter on ESPN.

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US TV Viewership: Soccer Programs May 17-23
Viewers (000)Event/GameNetworkDate
817NBC PREMIER LEAGUE CS ASTON VILLA V MAN CITYNBC5/22
747LIGA MX L: SF: AMERICA / PACHUCATUDN5/19
652PREMIER LEAGUE L: WOLVES/LIVERPOOLUSA5/22
585LIGA MX PT SUN: SF: PACHUCA / AMERICATUDN5/22
553LIGA MX L: SF: ATLAS / TIGRESTUDN5/18
453LIGA MX SAT: SF: TIGRES UANL / ATLASTUDN5/21
406PREMIER LEAGUE L: LIVERPOOL/SOUTHAMPTONUSA5/17
375PREMIER LEAGUE GOAL ZONEUSA5/22
367PREMIER LG LIVE STUDIOUSA5/22
329MAJOR LEAGUE SOCCER L: PORTLAND/PHILFS15/22
258PREMIER LEAGUE L: CRYSTAL PALACE/EVERTONUSA5/19
174PREMIER LG LIVE STUDIOUSA5/17
163PREMIER LEAGUE GOAL ZONEUSA5/17
140FUTBOL CENTRAL PT SUNTUDN5/22
115PREMIER LG LIVE STUDIOUSA 5/19
109PREMIER LEAGUE L: EVERTON/ARSENALCNBC5/22
107PREMIER LEAGUE L: TOTTENHAM/NORWICHSYFY5/22
104PARTIDO AMISTOSO L: TOLUCA / BAYERTUDN5/17
104LIGA PREMIER: LIVERPOOL VS WOLVERHAMPTONUNIVERSO5/22
102LIGA-PRE-3ER-SU-TEL-UNVSOUNIVERSO5/22
98UEFA EUROPA LEAGUEL: FRANKFURT / RANGERSTUDN5/18
91FUTBOL CENTRAL LTUDN5/18
89FUTBOL CHIVAS FEMINIL: GUADA VS PACHUCAUNIVERSO5/23
88FUTBOL CENTRAL LTUDN5/19
85FUTBOL CENTRAL PT SATTUDN5/21
63LIGA PREMIER: SOUTHAMPTON VS LIVERPOOLUNIVERSO5/17
41FUT EST CHIVAS: HOMENAJEUNIVERSO5/23
sources: showbuzzdaily, spoilertv, helltown

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Leaderboards for Eng-lang viewership. Pay-TV includes live streaming services such as YTTV and Hulu.

000sProgram - BroadcastCount
874Premier League10
826UEFA Champions League13
484FA Women's Super League1
450MLS - ABC1
438USWNT1
437MLS - FOX4
434Bundesliga1
428NWSL3
396La Liga1


000sProgram - Pay TVCount
869World Cup Qualifier - Concacaf3
423Premier League81
295USMNT1
266Bundesliga1
231Premier League - Studio110
230MLS - ESPN13
190USWNT2
180General Soccer4
176MLS - FS111
158World Cup Qualifier - UEFA2
155Concacaf Champions League7
118FIFA Club World Cup1
37Ligue 11





Wednesday, May 18, 2022

Soccer Viewership: MAY 10-16

No broadcast TV for soccer last week as Liga MX and the Premier League approach the end of their 2021/22 seasons.

Highlights/Lowlights:

• Liga MX takes the top three spots. The Clausura playoffs wrap up this week. Strong numbers for the league last week. Fans like games that matter, go figure.

• After a really up and down Clausura, TUDN's Liga MX coverage will probably finish statistically flat (they are down 3% right now) from 2021 and '20.

• The Premier League's 2nd to last week of the 2021/22 season saw strong numbers and keeps the league a huge +30% YOY (+15% over 2020)

MLS scores 382k on ESPN. It's easily their best number of the year. It puts their YOY number at -21%, which is much improved over the -40s they were at till last week.

• MLS hasn't pulled a rating on TUDN since April 23. On the year they've only had 4 games with a greater than 0.0 rating on their span-lang partner. The only other span-lang MLS game to pull a rating was April 9th LAG v LAFC match (149k) on FOXD.

• Rare appearance for the Bundesliga this year. The 266k is an "MLS-like" number that ESPN will be happy with for now. The 18-49 was nearly half of all viewers as well.

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US TV Viewership: Soccer Programs May 10-16
Viewers (000)Event/GameNetworkDate
757LIGA MX L: QF: PUEBLA / AMERICATUDN5/11
654LIGA MX PT SUN: QF: TIGRES / CRUZ AZULTUDN5/15
552LIGA MX L: QF: PACHUCA / ATLETICO SAN LUISTUDN5/14
515PREMIER LEAGUE L: MAN CITY/WEST HAMUSA5/15
513LIGA MX EF SUN: QF: ATLAS / CHIVASTUDN5/15
485PREMIER LEAGUE L: BRENTFORD/EVERTONUSA5/15
413LIGA MX L: QF: CRUZ AZUL / TIGRESTUDN5/12
405PREMIER LEAGUE L: ARSENAL/TOTTENHAMUSA5/12
388PREMIER LEAGUE L: ARSENAL/NEWCASTLEUSA5/16
382MLS REGULAR SEASON L: ATLANTA/NEW ENGESPN5/15
350PREMIER LG LIVE STUDIOUSA5/15
348PREMIER LEAGUE L: LIVERPOOL/ASTON VILLAUSA5/10
345LIGA MX L: QF: ATLETICO SAN LUIS / PACHUCATUDN5/11
340LIGA MX EF SAT: QF: AMERICA / PUEBLATUDN5/14
309PREMIER LEAGUE L: MANCHESTER CITY/WOLVESUSA5/11
275MLS REGULAR SEASON  L: SEATTLE/MINNESOTAESPN5/15
272PREMIER LG LIVE STUDIOUSA5/11
268FUT-EST-CHIVA-R-TEL-UNVSO: GUADA VS ATLASUNIVERSO5/12
266GERMAN BUNDESLIGA L: BIELEFELD/RB LEIPZIGESPN5/14
265PREMIER LEAGUE GOAL ZONEUSA5/15
255PREMIER LEAGUE L: BURNLEY/TOTTENHAMUSA5/15
183PREMIER LEAGUE GOAL ZONEUSA5/11
166PREMIER LG LIVE STUDIOUSA5/12
163PREMIER LG LIVE STUDIOUSA5/10
141PREMIER LEAGUE GOAL ZONEUSA5/16
133PREMIER LG LIVE STUDIOUSA5/16
128PREMIER LEAGUE GOAL ZONEUSA5/10
114PREMIER LEAGUE GOAL ZONEUSA5/12
84LIGA MX FEMENIL: SF:MONTERREY VS PACHUCAFOXD5/16
80FUTBOL CENTRAL EF SUNTUDN5/15
73FUTBOL ESTEL CHIVAS EXTRAUNIVERSO5/12
61FUTBOL CHIVAS FEMINIL: GUADALAJARA V TIGRESUNIVERSO5/16

sources: showbuzzdaily, spoilertv, helltown

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Leaderboards for Eng-lang viewership. Pay-TV includes live steaming services such as YTTV and Hulu.

000sProgram - BroadcastCount
881Premier League9
826UEFA Champions League13
484FA Women's Super League1
450MLS - ABC1
438USWNT1
437MLS - FOX4
434Bundesliga1
428NWSL3
396La Liga1

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000sProgram - Pay TVCount
869World Cup Qualifier - Concacaf3
422EPL78
295USMNT1
266Bundesliga1
230EPL - Studio105
230MLS - ESPN13
190USWNT2
180General Soccer4
161MLS - FS110
158World Cup Qualifier - UEFA2
155Concacaf Champions League7
118FIFA Club World Cup1