Wednesday, May 11, 2022

Soccer Viewership: MAY 3 - 9

UEFA Champions League returns last week to once again top the weekly chart. 1.11m for the Real / City match shows a healthy jump over previous rounds on CBS.

More Notes:

• 461k for the NWSL match was an increase over its two previous matches on CBS. I was a bit worried that we'd see a three-match trend downward on the year, which would have set off a couple alarm bells. As it is, the NWSL is holding its own with MLS, Bundesliga, and La Liga on broadcast.

• Fans appear invested in Manchester United's drama this season. Coaching trouble, trying to make the Champions League, and roster problems all contribute to a soap opera that is that club. And viewership reflects that.

• Liga MX is stumbling to the finish line this year on TUDN. They are down 10% from both 2021 and 2020. The Clausura part of the season finishes in a couple weeks.

• The Premier League remains up YOY on pay TV (+34% over 2021, +9% over 2020).

• MLS finally has a not-embarrassing week. Seattle's win over Pumas in the CCL is a nice moment for the league, although it is interesting that it seems more like a win for the Sounders more than MLS.

• Over on FS1, MLS had a big 300k+ number aided by a popular NASCAR race lead-in.

• MLS was bumped off ESPN last week by the NHL and NBA playoffs.

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US TV Viewership: Soccer Programs May 3 - 9
Viewers (000)Event/GameNetworkDate
1,110UEFA CHAMP LEAGUE-SEMI: REAL V MAN CITYCBS5/4
944NBC PREMIER LEAGUE: MAN UNITED V BRIGHTONNBC5/7
744PREMIER LEAGUE L: TOTTENHAM/LIVERPOOLUSA5/7
601PREMIER LEAGUE L: WOLVES/CHELSEAUSA5/7
578PREMIER LG LIVE STUDIOUSA5/7
532PREMIER LEAGUE L: NEWCASTLE/MAN CITYUSA5/8
461NWSL CHALLENGE CUP: NC VS WASHINGTONCBS5/7
458CONCACAF CHAMP LEAG: FINAL: SEATTLE/UNAMTUDN5/4
413PREMIER LG LIVE STUDIOUSA5/8
412PREMIER LEAGUE L: EVERTON/LEICESTERUSA5/8
371UEFA CHAMPIONS LEAGUE: SF: REAL/CITYTUDN5/4
357MAJOR LEAGUE SOCCER L: AUSTIN FC/LA GALAXYFS15/8
345LIGA MX L: REPECHAJE: PUEBLA / MAZATLANTUDN5/8
307FUT-ES-CHIVA-SU-TEL-UNVSO: GUADA VS UNAMUNIVERSO5/8
300CONCACAF CHAMP LEAGUE: FIN: SEATTLE/PUNAMFS15/4
291LIGA MX PLAYOFFS: WC:MONTERREY VS SAN LUISFOXD5/7
225PREMIER LG LIVE STUDIOUSA5/8
210PREMIER LEAGUE GOAL ZONEUSA5/8
208PREMIER LEAGUE GOAL ZONEUSA5/7
200UEFA CHAMPS LEAGUE: VILLARREAL/LIVERPOOLTUDN5/3
200PREMIER LG LIVE STUDIOUSA5/7
180LIGA PREMIER: LIVERPOOL VS TOTTENHAMUNIVERSO5/7
132FUT-ES-CH-XT-SU-TEL-UNVSOUNIVERSO5/8
122MISION EUROPA LTUDN5/4
112LIGA PREMIER: BRIGHTON VS MAN UNITEDUNIVERSO5/7
100FUTBOL CENTRAL LTUDN5/4
99LIGA PREMIER EXTRAUNIVERSO5/7
85LIGA PREMIER EXTRAUNIVERSO5/7
83ESPN FOOTBALL CENTER   LESPND5/8
69FUTBOL CLUB LTUDN5/4
68LIGA PREMIER: CHELSEA VS WOLVERHAMPTONUNIVERSO5/7
61FUTBOL CENTRALTUDN5/4
54LIGA MX FEMENIL: QF:MONTERREY VS TIJUANAFOXD5/9
47FUTBOL CENTRAL LTUDN5/8
40FUTBOL PICANTE      LESPND5/8

sources: showbuzzdaily, spoilertv, helltown

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Here are the updated Eng-lang leaderboards for soccer programs separated by traditional broadcast networks and pay-TV (which includes live streamers YTTV and Hulu).

000sProgram - BroadcastCount
881Premier League9
826UEFA Champions League13
484FA Women's Super League1
450MLS - ABC1
438USWNT1
437MLS - FOX4
434Bundesliga1
428NWSL3
396La Liga1

000sProgram - Pay TVCount
869World Cup Qualifier - Concacaf3
426Premier League71
295USMNT1
234Premier League - Studio95
213MLS - ESPN11
190USWNT2
180General Soccer4
161MLS - FS110
158World Cup Qualifier - UEFA2
155Concacaf Champions League7
118FIFA Club World Cup1
37Ligue 12



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