Last week marks the first time a streaming (single network, exclusive/not simulcast) match tops my weekly chart. Arsenal v Man City pulled 871k on Sunday.
Highlights/Lowlights:
• Peacock leads the way with its Premier League content. It was a combined language number, but I think that will be the norm going forward in regards to reporting.
• The NWSL set an all-time high with 683k on CBS, but it was a low number for the network in that time slot (primetime, Friday). It's good for the league but from an analyst perspective I guess this is like when both teams get flagged on the same play in the NFL - we will just replay the down. I would really like it if CBS had more games.
• In other NWSL news, the league has secured a TV rights deal across multiple networks. Amazon, CBS, ESPN, and Scripps. I still think the best approach for any soccer league is to stay on one or two primary networks. The gold standard is the Premier League and NBC. This NWSL deal is a bit scattershot but it could be they went for the higher dollar offer over simplicity.
• Liga MX continues its dismal viewership form of late...
YOY Change Jul-Oct
-11% Telemundo
-29% Univision
-29% TUDN
• The Premier League is fairing a bit better...
YOY Change Jul-Oct
-4% NBC
+3% USA Network
• My assumption is that Peacock is doing better YOY because that's where the growth is.
• Liga MX Feminil makes a return to the list. Low but consistent viewership.
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| US TV Viewership: OCT 2 - 8 |
| | | |
| PREMIER LEAGUE | | |
| LIGA MX (Mexican Soccer) | | |
| MAJOR LEAGUE SOCCER | | |
| | | |
| Viewers (000) | Event/Game | Network | Date |
| 871 | PREMIER LEAGUE: ARSENAL/MAN CITY (ENG/SPAN) | PEACOCK | 10/8 |
| 683 | NWSL-FR PRIME: OL REIGN VS WASHINGTON | CBS | 10/6 |
| 592 | NBC PREMIER LEAGUE: NOTTINGHAM AT PALACE | NBC | 10/7 |
| 546 | LIGA MX IF SAT: CRUZ AZUL VS UNAM +T | UNI | 10/7 |
| 512 | PREMIER LEAGUE L: BRENTFORD/MAN UNITED | USA | 10/7 |
| 501 | FUT-EST-CHIVAS-TEL-UNVSO: CHIVAS VS ATLAS | TEL | 10/7 |
| 420 | NWSL-POST: N/A | CBS | 10/6 |
| 395 | LIGA MX SAT: PACHUCA VS TIGRES UANL +T | UNI | 10/7 |
| 383 | LIGA MX TUE: | UniMas | 10/3 |
| 327 | FUTBOL CENTRAL PT SAT: LIGA MX SAT +T | UNI | 10/7 |
| 325 | PREMIER LEAGUE L: NEWCASTLE/WEST HAM | USA | 10/8 |
| 324 | PREMIER LEAGUE L: TOTTENHAM/LUTON | USA | 10/7 |
| 313 | PREMIER LG LIVE STUDIO: N/A | USA | 10/8 |
| 307 | PREMIER LG LIVE STUDIO: N/A | USA | 10/7 |
| 270 | PREMIER LG LIVE STUDIO: N/A | USA | 10/7 |
| 260 | FUTBOL CENTRAL TUE 1: | UniMas | 10/3 |
| 227 | LIGA MX TUE: AMERICA/ PACHUCA | TUDN | 10/3 |
| 222 | PREMIER LEAGUE L: CHELSEA/FULHAM | USA | 10/2 |
| 211 | LA LIGA: GRANADA/FC BARCELONA | ESPND | 10/8 |
| 206 | LIGA MX IF SAT: CRUZ AZUL / UNAM | TUDN | 10/7 |
| 205 | LIGA PREMIER 3ER - SUN: N/A | TEL | 10/8 |
| 191 | WELCOME TO WREXHAM: 0206-BALLERS | FX | 10/3 |
| 186 | LIGA MX L: TIGRES / TOLUCA | TUDN | 10/4 |
| 173 | UEFA CHAMP LEAGUE: FC PORTO VS. FC BARCA | TUDN | 10/4 |
| 164 | LIGA MX L: NECAXA / CRUZ AZUL | TUDN | 10/4 |
| 153 | UEFA CHAMPIONS LEAGUE: NAPOLI VS. REAL | TUDN | 10/3 |
| 153 | PREMIER LG LIVE STUDIO: N/A | USA | 10/8 |
| 131 | LIGA PREMIER - SUN: WEST HAM V NEWCASTLE | TEL | 10/8 |
| 103 | UEFA EUROPA LEAGUE : LIVERPOOL/U ST-GILLOISE | TUDN | 10/5 |
| 98 | ESPN FOOTBALL CENTER L: N/A | ESPND | 10/8 |
| 95 | LIGA MX- D: SANTOS VS TIJUANA | FOXD | 10/6 |
| 95 | MISION EUROPA L: N/A | TUDN | 10/3 |
| 92 | FUTBOL CENTRAL TUE 1: N/A | TUDN | 10/3 |
| 86 | PREMIER LEAGUE GOAL ZONE: N/A | USA | 10/2 |
| 84 | COPA LIBERTADORES: PALMEIRAS V BOCA JUNIORS | BEIE | 10/5 |
| 82 | LIGA MX L: TIJUANA / CLUB ATLETICO SAN LUIS | TUDN | 10/8 |
| 74 | UEFA CHAMPIONS LEAGUE 1: FC PORTO V BARCA | TUDN | 10/4 |
| 73 | UEFA EUROPA LEAGUE L: AEK ATHENS VS. AJAX | TUDN | 10/5 |
| 67 | MISION EUROPA L: N/A | TUDN | 10/4 |
| 62 | UEFA CHAMP LEAGUE: SALZBURG VS. SOCIEDAD | TUDN | 10/3 |
| 61 | MAJOR LEAGUE SOCCER L: NASHVILLE/ORLANDO | FS1 | 10/4 |
| 55 | MAJOR LEAGUE SOCCER L: LAFC/MINNESOTA | FS1 | 10/4 |
| 55 | MISION EUROPA L: N/A | TUDN | 10/5 |
| 42 | FUTBOL CLUB L: N/A | TUDN | 10/3 |
| 37 | FUTBOL CENTRAL L: N/A | TUDN | 10/4 |
| 35 | FUTBOL CLUB L: N/A | TUDN | 10/5 |
| 34 | LIGA MX FEMENIL: SANTOS VS TOLUCA | FOXD | 10/2 |
| 33 | LA LIGA: ATHLETIC CLUB/ALMERIA | ESPND | 10/6 |
| 30 | SAUDI PRO LEAGUE ON FD: AL-NASSR VS AL-ABNA | BEIE | 10/6 |
| 28 | FUTBOL CENTRAL 1: N/A | TUDN | 10/4 |
| 18 | COPA SUDAM: DEFENSA Y JUSTICIA VS. LDU QUITO | BEIE | 10/4 |
| 16 | COPA LIBERTADORES : PALMEIRAS V BOCA JUNIORS | BEIN | 10/5 |
| 16 | FUTBOL PICANTE: N/A | ESPND | 10/6 |
| 16 | UEFA CHAMPIONS LEAGUE 1: NEWCASTLE V PSG | GALA | 10/4 |
| 15 | LIGA MX FEMENIL: JUAREZ VS QUERETARO | FOXD | 10/3 |
| 13 | FUTBOL PICANTE AFT: N/A | ESPND | 10/4 |
| 9 | FUTBOL PICANTE: N/A | ESPND | 10/4 |
| 9 | UEFA CHAM LEAGUE: COPENHAGEN V BAYERN | GALA | 10/3 |
Sources: Nielsen Data via Sports Media Watch, Spoiler TV, SportsTVRatings
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Note: My primary source for this data has changed from ShowBuzzDaily to a combination of Sports Media Watch and Spoiler TV. My weekly report was previously posted on Wednesday, but now will be on Thursday (or Friday if there is a holiday). Bear with me while I get my hands around providing this data. Thank you.
