Wednesday, October 20, 2021

TV Soccer Viewership: Oct 12-18

ESPN2's USMNT match against Costa Rica tops the cable viewership ladder last week and the Premier League comes off the international break without missing a beat. 

The matchup between Chelsea and Brentford on NBC broadcast pulled in 760k (0.44 rating) on Saturday, which was up against all the noon college football games.

MLS only had one English language game on the list last week. The Saturday LAFC v San Jose game on TUDN did not pull a number.

UNIVERSO is coming on strong now that it has been added to YouTubeTV and is Neilsen rated.

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Yesterday I was asked to compare MLS on ESPN to the Premier League on NBCSN (@aghease). Here are the numbers for 2020 and 2021:

AVG (000s)Count of GamesTotal Viewership (000s)
PL NBCSN341304103,750
MLS ESPN2614311,210
Difference8026192,540
% Diff31%607%826%

The Premier League on NBCSN is a tidal wave of content, comparatively. 31% more viewership on average but over 600% more games. Even if you were to add up all of MLS on cable it would only just about double the 11,210k number (24,218k).

I'm glad I was asked this question because it makes it clear why MLS wants a PL/NBC-like deal because MLS is only on standard cable about 10% as much as the Premier League. "Content is King," they say.

If MLS wants to get on TV more it will have to find a home that has more windows for them. I'm guessing that this is probably why we aren't hearing anything on the next tv deal yet. It's a big ask, what MLS wants. Traditional partners like ESPN and Fox don't have a lot of free evenings for MLS, clearly. 

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US Cable Viewership: Soccer Programs Oct 12-18
Viewers (000)Event/GameNetworkDate
651WORLD CUP QUAL MATCHES  L: USA/COSTA RICAESPN210/13
480PREMIER LEAGUE L: MAN UNITED/LEICESTERUSA10/16
438PREMIER LEAGUE L: TOTTENHAM/NEWCASTLENBCSN10/17
302PREMIER LEAGUE L: WEST HAM/EVERTONNBCSN10/17
276LIGA MX SAT 2: CRUZ AZUL / TIGRESTUDN10/16
267RUM-MUND-TEL-UNVSO-21: EL SALVADOR/MEXICOUNIVERSO10/13
253PREMIER LG LIVE STUDIONBCSN10/17
249SELECCION NA?L EE.UU. EF:USA/COSTA RICATUDN10/13
222PREMIER LG LIVE STUDIONBCSN10/16
215LIGA MX SAT: CLUB ATLETICO SAN LUIS/AMERICATUDN10/16
205PREMIER LG LIVE STUDIONBCSN10/16
184PREMIER LEAGUE L: WOLVES/ASTON VILLANBCSN10/16
173LINEA DE CUATRO LTUDN10/13
148MLS REGULAR SEASON L: NY RED BULLS/NYC FCESPN10/17
141PREMIER LEAGUE GOAL ZONENBCSN10/17
130LIGA MX L: MAZATLAN / ATLASTUDN10/15
112WORLD CUP QUAL MATCHES: DENMARK/AUSTRIAESPN210/12
98LIGA PREMIER: LEICESTER VS MAN UNITEDUNIVERSO10/16
95CONTACTO DEPORTIVOTUDN10/16
90LIGA PREMIER: BRENTFORD VS CHELSEAUNIVERSO10/16
89LIGA MX SUN: UNAM / FC JUAREZTUDN10/17
86FUTBOL CENTRAL EFTUDN10/13
76FUT-EST-CHIVAS-TEL-UNVSO: GUADA VS TOLUCAUNIVERSO10/17
51LIGA MX: PACHUCA / SANTOSTUDN10/16
50FUTBOL CENTRAL LTUDN10/17

sources: showbuzzdaily, spoilertv, helltown

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All sports viewership for last week:




Wednesday, October 13, 2021

TV Soccer Viewership: Oct 5-11

The table below includes all soccer-related cable programs that were on cable last week, sorted by viewership total.

1. The USA v Jamaica matchup took the top spot during this international break. TUDN's coverage of The Mexican National Team also did well, particularly considering that the games are usually cast simultaneously on their over-the-air channel - as of the time of this post, I don't have those numbers, they are normally around 1m, however.

2. ESPN continues to do well broadcasting games involving big European national teams. The Spain v France matchup was played directly opposite the NFL on Sunday afternoon. If you combine both the ESPN and TUDN broadcast, it tops the USMNT match (626k) at number 1.

3. TUDN's soccer-related programs like Futbal Central and Linea de Cuatro did well during this international break.

4. UNIVERSO showing up 3 times this week is good for them. I'm not sure if it is related to their recent addition to YouTubeTV, but much gut tells me that it is. YouTubeTV is metered by Nielsen by default. You can turn this tracking off in settings.

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US Cable Viewership: Soccer Programs Oct 5-11
Viewers (000)Event/GameNetworkDate
596WORLD CUP QUAL MATCHES  L: USA /JAMAICAESPN210/7
514SELECCION MEXICANA: MEXICO/CANADATUDN10/7
498SELECCION MEXICANA: MEXICO/HONDURASTUDN10/10
328UEFA NATIONS LEAGUE   L: SPAIN/FRANCEESPN10/10
296UEFA NATIONS LEAGUE 10/10: ESPANA/FRANCIATUDN10/10
247LINEA DE CUATRO LTUDN10/10
195RUMBO AL MUNDIAL: PANAMA VS EE.UU.UNIVERSO10/10
192SELECCION EE.UU. ESTADOS UNIDOS/JAMAICATUDN10/7
180RUMBO AL MUNDIAL: EL SALVADOR VS PANAMAUNIVERSO10/7
164UEFA NATIONS LEAGUE   L: BELGIUM/FRANCEESPN210/7
146UEFA NATIONS LEAGUE 1: BELGICA/FRANCIATUDN10/7
141UEFA NATIONS LEAGUE   L: ITALY/SPAINESPN210/6
141EUROPEAN QUAL HIGHLIGHTSESPN210/9
127UEFA EUROPEAN QUALIF: ANDORRA/INGLATERRATUDN10/9
127FUTBOL CENTRAL EF SUNTUDN10/10
121PARTIDO AMISTOSO L: AMERICA / UNAMTUDN10/8
120PARTIDO AMISTOSO 10/9: CHIVAS / LEONTUDN10/9
117RUMBO AL MUNDIAL: HONDURAS V COSTA RICAUNIVERSO10/7
115CONTACTO DEPORTIVOTUDN10/9
111UEFA NATIONS LEAGUE 1: ITALIA / ESPANATUDN10/6
100FUTBOL CENTRAL LTUDN10/9
97LINEA DE CUATRO LTUDN10/7
82FUTBOL MLS EF SAT: NEW YORK RED BULL/MIAMITUDN10/9
72FUTBOL CENTRAL SUNTUDN10/10
source: showbuzzdaily, spoilertv, helltownbeer

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Wednesday, October 6, 2021

TV Soccer Viewership: Sep 28-Oct 4

Here are the top soccer matches/shows on cable last week. 

The Premier League jumped way out in front last week with one of the more popular matchups in the world right now. The 774k for the City/Liverpool game topped the over-the-air Arsenal/Brighton broadcast (678k). Both games pulled an impressive 0.44 rating.

TUDN had a good week overall with a variety of games that span Liga MX, Campeones Cup, and the UEFA Champions League.

MLS missed on a matchup that it wants to be a big deal. The Galaxy v LAFC only pulled 171 on ESPN and another 75k on ESPN Deportes. MLS is in a sort of funk right now in terms of footprint on television. MLS likely can't wait for the playoffs to get started as this 2021 regular season is fizzling out.

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US Cable Viewership: Soccer Programs Sep 28-Oct 4
Viewers (000)Event/GameNetworkDate
774PREMIER LEAGUE L: MAN CITY/LIVERPOOLNBCSN10/3
434PREMIER LG LIVE STUDIONBCSN10/3
345LIGA MX TUE: PACHUCA / AMERICATUDN9/28
327PREMIER LG LIVE STUDIONBCSN10/2
325PREMIER LEAGUE L: EVERTON/MAN UNITEDNBCSN10/2
306UEFA CHAMPIONS LEAGUE: PSG / MAN CITYTUDN9/28
306PREMIER LEAGUE L: LEICESTER/CRYSTAL PALACENBCSN10/3
291LIGA MX EF SUN: UNAM / AMERICATUDN10/3
289PREMIER LEAGUE L: SOUTHAMPTON/CHELSEAUSA10/2
284LIGA MX SUN: TIGRES / NECAXATUDN10/3
269PREMIER LEAGUE L: WATFORD/LEEDSNBCSN10/2
255PREMIER LG LIVE STUDIONBCSN10/2
255PREMIER LEAGUE GOAL ZONENBCSN10/3
210LIGA MX LTUDN10/1
200CAMPEONES CUP 21 9/29: COLUMBUS/CRUZ AZULTUDN9/29
172LIGA MX WED: QUERETARO VS CHIVASTUDN9/29
171MLS REGULAR SEASON      L: LA GALAXY/LAFCESPN10/3
167LIGA MX L: PUEBLA / PACHUCATUDN10/1
157LIGA MX: SANTOS VS MAZATLANFOX DEP10/2
156LIGA MX L: LEON / SAN LUISTUDN10/2
151MEXICAN FIRST DIVISION L: TIJUANA/CRUZ AZULESPN DEP10/3
147LIGA MX LTUDN9/28
99CONTACTO DEPORTIVOTUDN10/2
95LIGA MX L: NECAXA / TIJUANATUDN9/28
85LIGA PREMIER: CHELSEA VS SOUTHAMPTONUNIVERSO10/2
79LIGA PREMIER: BRIGHTON VS ARSENALUNIVERSO10/2
75MLS REGULAR SEASON    L: LA GALAXY/LAFCESPN DEP10/3
74MAJOR LEAGUE SOCCER L: PORTLAND/MIAMIFS110/3
70LIGA PREMIER EXTRAUNIVERSO10/2
45LIGUE 1 – L: STADE RENNES VS. PSGBEIN ESP10/3
34CONTACTO DEPORTIVOTUDN10/3

source: showbuzzdaily, spoilertv, helltownbeer

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With the month ending, here are the total minutes watched on cable tv by soccer event: