Wednesday, May 12, 2021

Cable Soccer Viewership, May 4-10

Liga MX hits a big number on TUDN with Pachuca v Chivas. It pulled a 0.38 rating (862k viewers) which is the top cable match of the year (the Premier League on NBCSN has spots 2-4).

Major League Soccer's expansion team Austin helped FS1 get 346k on Sunday which is good for the network. It makes it the most viewed MLS game on FS1 since the beginning of last year. 8th overall behind 5 USWNT games and 2 Bundesliga games (on FS1). It's a good number for an expansion side that felt more like a Nashville than an Atlanta out of the gate. We'll see if it holds.

Making a surprise appearance this week was Concacaf Futsal on TUDN (62k). Liga MX women also jumped up to 81k this week.

It was a big weekend for soccer on traditional broadcast TV. 

1. The big winner on the weekend was the NWSL. Their Challenge Cup game between Portland and Gotham had a 0.35 rating (534k) on CBS which edged out all three MLS games on ABC and FOX (English language: 0.34, 0.32, 0.30).

2. The Premier League match between Chelsea and Manchester City "won" the weekend with 970k viewers and a 0.57 rating on NBC. 

3. MLS's LA v LA marque matchup pulled 483k on FOX and 206k on Fox Deportes. It's the most viewership for a MLS game on Fox Deportes since the beginning of last year, but 23rd most viewed soccer match. MLS only has 4 games register a rating in this time frame. The other 65 are Liga MX and the FIFA Club World Cup.

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US Cable Viewership: Soccer Programs May 4 - 10
Viewers (000)Event/GameNetworkDate
862LIGA MX L: REPECHAJE: PACHUCA /CHIVASTUDN5/9
456LIGA MX L: REPECHAJE: LEON/ TOLUCATUDN5/9
441CONCACAF CHAMPIONS L: AMERICA / PORTLANDTUDN5/5
376UEFA CHAMPIONS LEAGUE: CHELSEA VS REALTUDN5/5
346MAJOR LEAGUE SOCCER L: SKC/AUSTINFS15/9
324CONCACAF CHAMPIONS L: TORONTO / CRUZ AZULTUDN5/4
305PREMIER LEAGUE L: EVERTON/WEST HAMNBCSN5/9
299MLS REGULAR SEASON      L: Orlando/NYCFCESPN5/8
273GERMAN BUNDESLIGA  L: DORTMUND/RB LEIPZIGESPN5/8
266UEFA CHAMPIONS LEAGUE: MAN CITY VS PARISTUDN5/4
248LIGA MX SAT: ATLAS VS. TIGRES UANLTUDN5/8
237PREMIER LEAGUE L: CRYSTAL PALACE/SHEFFIELDNBCSN5/8
235PREMIER LG LIVE STUDIONBCSN5/8
206MAJOR LEAGUE SOCCER: GALAXY VS LAFCFOX DEP5/8
204CONCACAF CHAMPIONS L: MONTERREY VS CREWTUDN5/5
201LALIGA SANTANDER MRQ-L: BARCA VS. ATLETICOBEIN ESP5/8
201LALIGA SANTANDER MRQ-L: REAL VS. SEVILLABEIN ESP5/9
200PREMIER LEAGUE L: TOTTENHAM/LEEDSNBCSN5/8
199PREMIER LG LIVE STUDIONBCSN5/9
174PREMIER LG LIVE STUDIONBCSN5/8
164PREMIER LEAGUE L: NEWCASTLE/LEICESTERNBCSN5/7
163CONCACAF CHAMP LEAGUE L: QF2:PHI/ATLFS15/4
162MISION EUROPA LTUDN5/4
154LIGA MX PLAYOFFS: WC:SANTOS VS QUERETAROFOX DEP5/8
139MISION EUROPA LTUDN5/5
127CONCACAF CHAMPIONS L: PHI/ATLANTATUDN5/4
105LIGA DE EXPAN MX L: ATLETICO MORELIA/ATLANTETUDN5/7
103FUTBOL CENTRAL LTUDN5/9
100LIGA MX EN 60TUDN5/9
94SOCCER XTRABEIN ESP5/9
81CONCACAF CHAMP LEAGUE L: QF2:AMERICA/PDXFS15/5
81LIGA MX FEMENIL L: TIGRES / AMERICATUDN5/10
79FUTBOL CLUB LTUDN5/4
78LALIGA SANTANDER MRQ-L: BARCA VS. ATLETICOBEIN ESP5/8
76PREMIER LEAGUE GOAL ZONENBCSN5/7
73LIGA PREMIER: MANCHESTER CITY VS CHELSEAUNIVERSO5/8
70LIGA DE EXPAN MX L: TEPATITLAN/ MINEROSTUDN5/5
62CONCACAF FUTSAL LTUDN5/4
62UEFA CL MAGAZINE PROGRAMTUDN5/4
56FUTBOL PICANTE      LESPN DEP5/4

source: ShowBuzzDaily

Sunday, May 9, 2021

Another Columbus (Crew) SC Refresh

With rumors of a quiet Supporters + Front Office meeting, a French-speaking MLS-focused Canadian Twitter account saying somethings coming, and the lack of Precourt's rebranding at the new stadium - well, it's probably safe to say yet another refresh of the Columbus Crew is on the way.

The good news for the "no rebrand" fans is that it looks like it won't be a complete rebrand and that it is merely a change in name with drops the "Crew" and an update to the logo/badge. 

Overall, it's bad news if this is all they are doing. Incremental change only muddles an already Frankenstoian brand in Columbus. Now that it has passed through multiple ownership groups over the last decade fans have seen more than just a logo change. It's been terminology, unfortunate kits, mascot drama, changes in hashtags, the list goes on.

Left among the wreckage of changes made by alfa males (and Dee, I guess) has been the fans. Each time this comes on they have to ride an increasingly annoying rollercoaster of emotions that always starts with the same hill climb called "I'm the new dude that owns the team and that branding that is part of your identity sucks (*leans over and whispers...* which means you suck)."

For me, it is inevitable that MLS Columbus will ultimately be some variation of the OSU Buckeye colors. Likely more black and gray, than scarlet and gray, but the same pallet nonetheless. It would most definitely increase sales and likely tickets (imagine "buckeye kits," "buckeye nights," or whatever). The colors and the term "Buckeye" are synonymous with Ohioans. So just go ahead and pull that band-aid off. 

But they won't. 

The only thing keeping that from happening are the quasi-self appointed leaders of the "official" supporters who have grown in power between ownership groups and attempts to move the team. I've watched this group since they started to form 12-13 years ago because matches up with when I started writing about the team. Their full story that goes back past the "save the crew" group is a post for another day, but one thing is for certain... each operating group has had different approaches to dealing with them. The Hunts thought they could help (they didn't). You could argue they caused the Precourt/Garber problem of disliking Columbus. And now, we see the beginnings with the new group. Anyway, none have really gone smoothly. 

Take from that what you will.

Let's go MLS Columbus Crew SC the hardest working former Steelers Jr-themed German-looking brand logo-wearing club in central Ohio.

Wednesday, May 5, 2021

Cable Soccer Viewership, Apr 27-May 3

Week 18 of  2021 is in the books and with it, we saw something a little bit different - the supporter protests at Old Trafford. NBCSN stuck with the studio during the event. It drew the highest rating and viewership of the week (0.20 / 522k) which makes it the 9th highest Premier League program on the year.

Some other quick call outs - 

• TUDN viewership is good for "big club" Mexican teams during these late-round Concacaf matches. FS1 pull much less interest, which suggests that English-speaking MLS fans aren't too interested.

• The match between LAFC and Houston Dynamo was on a bunch of places (Univision, Twitter, TUDN) so it wasn't terribly surprising the match on TUDN did not make the top 150 rated shows on Saturday.

• NBC would have much rather the match between Manchester United and Liverpool been played as scheduled. Both teams can pull better than 500k (particularly United who practically own the top 20 soccer games on cable) so I'm sure there are a few sponsors/advertisers upset. That was the point, however, of the protest.

• Light week of MLS league play but that changes this coming weekend... Saturday, LAFC v LA Galaxy play on Fox, and then an ABC doubleheader on Sunday. It's as big a showcase for MLS as I've seen in recent years and it's very important for the league to have hits on each if they want a better TV deal.

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US Cable Viewership: Soccer Programs Apr 27 - May 3
Viewers (000)Event/GameNetworkDate
552PREMIER LG LIVE STUDIONBCSNMay 2, 21
433LIGA MX PT SUN: UNAM VS AMERICATUDNMay 2, 21
406CONCACAF CHAMPIONS L: PORTLAND / AMERICATUDNApr 28, 21
366PREMIER LEAGUE L: SHEFFIELD/TOTTENHAMNBCSNMay 2, 21
359PREMIER LEAGUE L: ARSENAL/NEWCASTLENBCSNMay 2, 21
314UEFA CHAMPIONS LEAGUE: REAL VS CHELSEATUDNApr 27, 21
285MAJOR LEAGUE SOCCER L: SEATTLE/LA GALAXYFS1May 2, 21
283MLS REGULAR SEASON      L: NASHVILLE/MIAMIESPNMay 2, 21
279PREMIER LEAGUE L: LEEDS/BRIGHTONNBCSNMay 1, 21
277PREMIER LG LIVE STUDIONBCSNMay 2, 21
250PREMIER LEAGUE L: LIVERPOOL/LEEDSNBCSNApr 19, 21
245LIGA MX L: FC JUAREZ / TOLUCATUDNApr 30, 21
236UEFA CHAMPIONS LEAGUE: REAL VS CHELSEATUDNApr 28, 21
233LIGA MX SATTUDNMay 1, 21
223CONCACAF CHAMPIONS L: TORONTO/CRUZ AZULTUDNApr 27, 21
217LALIGA SANTANDER MRQ-L: VALENCIA V BARCABEIN ESPMay 2, 21
208LIGA MX L: NECAXA / ATLASTUDNApr 30, 21
194PREMIER LEAGUE L: MAN CITY/CRYSTAL PALACENBCSNMay 1, 21
193CONCACAF CHAMPIONS L: N/ATUDNApr 28, 21
180PREMIER LEAGUE GOAL ZONENBCSNMay 2, 21
168PREMIER LG LIVE STUDIONBCSNMay 1, 21
157LIGA MX: MONTERREY VS MAZATLANFOX DEPMay 1, 21
156LIGA MX L: CLUB ATLETICO SAN LUIS V PACHUCATUDNApr 29, 21
152CONCACAF CHAMP LEAGUE L: QF1:ATL/PHILFS1Apr 27, 21
134MISION EUROPA LTUDNApr 27, 21
133MISION EUROPA LTUDNApr 28, 21
131CONCACAF CHAMP LEAGUE L: QF1:PDX/AMERICAFS1Apr 28, 21
130LALIGA SANTANDER MRQ-L: REAL VS. OSASUNABEIN ESPMay 1, 21
129LIGA MX L: LEON / FC JUAREZTUDNApr 19, 21
127FUTBOL CENTRAL LTUDNMay 2, 21
120PREMIER LEAGUE GOAL ZONENBCSNApr 19, 21
104CONCACAF CHAMP LEAGUE LFS1Apr 27, 21
101LIGA MX: SANTOS VS PUEBLAFOX DEPMay 2, 21
100MISION EUROPATUDNApr 27, 21
100FUT-EST-CHIVAS-TEL-UNVSO: GUAD VS TIGRESUNIVERSOMay 1, 21
96LINEA DE CUATRO LTUDNMay 3, 21
93LIGA MX L: LEON / QUERETAROTUDNMay 1, 21
82UEFA EUROPA LEAGUE THU 1: MAN UNITED/ROMATUDNApr 29, 21
68LIGA MX EN 60TUDNMay 2, 21
65LIGA MX EN 60TUDNApr 30, 21
64LIGA PREMIER: CHELSEA VS FULLHAMUNIVERSOMay 1, 21
52LIGA PREMIER EXTRAUNIVERSOMay 1, 21
47UEFA EUROPA LEAG 21 DT: VILLAREAL V ARSENALGALAVApr 29, 21
43MISION EUROPATUDNMay 3, 21
36FUTBOL PICANTEESPN DEPMay 1, 21

source: ShowBuzzDaily