Wednesday, April 7, 2021

Cable Soccer Viewership, Mar 30 - Apr 5

The Premier League returned last week and owned most of the top soccer programs on cable. The u23 Olympic Qualifiers wrapped up with a nice number making it the 5th most watch soccer event on cable YTD (EPL/Manchester games are top 4).

Concacaf Champions League started last night so this is the last week without MLS teams in the list. It'll be two weeks before we see regular-season MLS ratings. Almost there. I'll post up numbers from the CCL on Twitter later today. 

2021 is a critical season in regards to television for MLS. More eyes will be on the numbers as the current TV deal (which bundles MLS/USMNT/USWNT) is up in 2022. Will they take a similar hit to numbers as the rest of the major sports in the US, is the question. EPL and some of these other soccer leagues have not seen the slide. We'll see.

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US Cable Viewership: Soccer Programs Mar 30 - Apr 5
Viewers (000)Event/GameNetworkDate
673SUB 23 OLYMPIC QUALIFIER: HONDURAS / MEXICOTUDNMar 30, 21
494PREMIER LEAGUE L: BRIGHTON/MAN UNITEDNBCSNApr 4, 21
451PREMIER LEAGUE L: MANCHESTER CITY/LEICESTERNBCSNApr 3, 21
433PREMIER LEAGUE L: LIVERPOOL/ARSENALNBCSNApr 3, 21
386PREMIER LEAGUE L: SHEFFIELD/LEEDSNBCSNApr 3, 21
382PREMIER LEAGUE L: FULHAM/ASTON VILLANBCSNApr 4, 21
379LIGA MX SAT: AMERICA / NECAXATUDNApr 3, 21
350LIGA MX L: LEON / TOLUCATUDNApr 4, 21
316PREMIER LG LIVE STUDIONBCSNApr 4, 21
314PREMIER LEAGUE L: TOTTENHAM/NEWCASTLENBCSNApr 4, 21
304PREMIER LG LIVE STUDIONBCSNApr 3, 21
297PREMIER LEAGUE L: WEST BROM/CHELSEANBCSNApr 3, 21
297PREMIER LG LIVE STUDIONBCSNApr 3, 21
288PREMIER LG LIVE STUDIONBCSNApr 4, 21
276LIGA MX L: PUEBLA / MAZATLANTUDNApr 2, 21
273LIGA MX LF FRI: JUAREZ / CRUZ AZULTUDNApr 2, 21
258PREMIER LG LIVE STUDIONBCSNApr 3, 21
210FUTBOL CENTRAL LTUDNMar 30, 21
205LIGA MX L: ATLAS / TIJUANATUDNApr 3, 21
183PREMIER LEAGUE GOAL ZONENBCSNApr 3, 21
174LIGA MX L: QUERETARO / TIGRESTUDNApr 4, 21
168LIGA MXFOX DEPApr 3, 21
134WORLD CUP QUAL MATCHES  L: ENGLAND/POLANDESPN2Mar 31, 21
134LALIGA SANTANDER-L: SEVILLA VS. ATLETICOBEIN ESPApr 4, 21
111FUTBOL CENTRAL LTUDNApr 2, 21
105LIGA MX SUN: UNAM / PACHUCATUDNApr 4, 21
95GERMAN BUNDESLIGA    L: LEIPZIG/BAYERNESPN2Apr 3, 21
90LALIGA SANTANDER MRQ-L: BARCA V VALLADOLIDBEIN ESPApr 5, 21
74FUT-EST-CHIVAS-TEL-UNVSO: GUADA/SANTOSUNIVERSOApr 4, 21
57LALIGA SANTANDER MRQ-L: REAL MADRID V EIBARBEIN ESPApr 3, 21
51LALIGA SANTANDER MRQ-L: REAL MADRID V EIBARBEIN SPORTApr 3, 21

Source: Showbuzzdaily.com


Wednesday, March 31, 2021

Cable Soccer Viewership, Mar 23-29

The Mexican u23's and TUDN top the international break list of cable soccer shows last week. The Mexico v USA match lands at 6th place among all cable soccer programs this year - 2nd among Spanish language games. Monterrey v America, Fox Deportes is number one at 657k. The EPL on NBC holds 8 of the top 10 spots.

Of note is a FA Women's Soccer League Match jumping on here at 63k (NBCSN).

Over on terrestrial television, the USMNT match against Northern Ireland on FOX pulled 835k (0.49 rating), which is in the range of a MLS Cup final. It's good, but anything featuring guys from "the old country" will get a decent number (in soccer terms).

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US Cable Viewership: Soccer Programs Mar 23 - 29
Viewers (000)Event/GameNetworkDate
612CONCACAF MEN?S O.Q. 3/24: MEXICO VS USATUDNMar 24, 21
573SUB 23 OLYMPIC QUALIFIER: MEXICO / CANADATUDNMar 28, 21
330CONCACAF OLYM QUAL L: SEMI:HONDURAS/USAFS1Mar 28, 21
287CONCACAF OLYM QUAL L: MEXICO/USAFS1Mar 24, 21
272FUTBOL CENTRAL LTUDNMar 28, 21
267SUB 23 OLYMPIC QUALIFIER: HONDURAS / USATUDNMar 28, 21
267USA SOCCER MEN          L: USA/JAMAICAESPN2Mar 25, 21
209SUB 23 OLYMPIC QUALIFIER: HONDURAS / CANADATUDNMar 25, 21
206FUTBOL CENTRAL LTUDNMar 24, 21
188FUTBOL CENTRAL LTUDNMar 25, 21
181WORLD CUP QUAL MATCHES: GERMANY/ICELANDESPN2Mar 25, 21
165CONCACAF OLYM QUAL L: SEMI:MEXICO/CANADAFS1Mar 28, 21
156UEFA EUR QLF DT SUN: RUMANIA / ALEMANIATUDNMar 28, 21
153SUB 23 OLYMPIC QUALIFIER: EL SALVADOR / HAITITUDNMar 25, 21
129CONCACAF OQ MATCH DAY LFS1Mar 28, 21
124SUB 23 OLYMPIC QUALIFIER: COSTA RICA/DOM REPTUDNMar 24, 21
122WORLD CUP QUAL MATCHES  L: NORWAY/TURKEYESPN2Mar 27, 21
119FUTBOL CENTRAL SATTUDNMar 27, 21
111WORLD CUP QUAL MATCHES: CZECH REP/BELGIUMESPN2Mar 27, 21
106UEFA EURO QUALIFIER: PORTUGAL/AZERBAIYANTUDNMar 24, 21
79FUTBOL CLUB LTUDNMar 25, 21
63FA WOMENS SUPER LEAGUE: CHELSEA/ASTON VILLANBCSNMar 28, 21

Wednesday, March 24, 2021

Cable Soccer Viewership, Mar 16-22

Cable TV viewership numbers for soccer programs/games over the last week.

Callouts

1. A week off for the Premier League meant that Mexican soccer (U23's and Liga MX) had the main stage pretty much to themselves.

2. The Olympic Qualifier USMNT match vs. the Dominican Republic performed better on TUDN than on FS1

3. There was very little interest in the FS1 broadcast (English) for the Mexico v Dominican match (86k). The Spanish language broadcast of the same game on TUND - 277k.

On MLS merging with Liga MX...

The assumption is that the American audience on (ESPN, FS1) with stick with MLS and then grow with the inclusion of Liga MX, but looking at the numbers here and of late? I think that the growth will be on Spanish Language channels (UniMas, ESPN Deportes, Fox Deportes, TUDN if they bid on the next deal), while the English language drops measurably. There doesn't appear to be an appetite on the English-speaking side of the game broadcasts. The audience behavior is such that if it is on in Spanish, then that is the preferred option. With that, MLS melds(?) with Liga MX instead of becoming a partner. Think of it as a supersized Liga MX.

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US Cable Viewership: Soccer Programs Mar 16 - 22
Viewers (000)Event/GameNetworkDate
447SUB 23 OLYMPIC QUALIFIER: COSTA RICA / MEXICOTUDNMar 21, 21
384LIGA MX LF FRI: MAZATLAN / AMERICATUDNMar 19, 21
298LIGA MX SAT 2: CRUZ AZUL VS ATLASTUDNMar 20, 21
283LIGA MX L: PACHUCA / TIGRES UANLTUDNMar 18, 21
277SUB 23 OLYMPIC QUALIFIER: MEXICO / DOM REPTUDNMar 18, 21
253PREMIER LEAGUE L: TOTTENHAM/ASTON VILLANBCSNMar 21, 21
241SUB 23 OLYMPIC QUALIFIER: DOM REPUBLIC / USATUDNMar 21, 21
231UEFA CHAMP LEAGUE WED 1: ATLETICO V CHELSEATUDNMar 17, 21
228UEFA CHAMP LEAGUE TUE 1: REAL VS ATALANTATUDNMar 16, 21
202CONCACAF OLYM QUAL L: DOM REP/USAFS1Mar 21, 21
196FUTBOL CENTRAL LTUDNMar 21, 21
181LIGA MX L: NECAXA / FC JUAREZTUDNMar 19, 21
175LIGA MX SAT: CLUB ATLETICO SAN LUIS VS UNAMTUDNMar 20, 21
159LALIGA SANTANDER MRQ-L: SOCIEDAD VS. BARCABEIN ESPMar 21, 21
153SUB 23 OLYMPIC QUALIFIER: EL SALVADOR / HONTUDNMar 22, 21
129LIGA MX SUN: TOLUCA / PUEBLATUDNMar 21, 21
128CONCACAF OLYM QUAL L: USA/COSTA RICAFS1Mar 18, 21
126LIGA MX: SANTOS VS LEONFOX DEPMar 21, 21
125CONCACAF OLYM QUAL L: COSTA RICA/MEXICOFS1Mar 21, 21
124LALIGA SANTANDER MRQ-L: CELTA VS. REALBEIN ESPMar 20, 21
119FUTBOL CENTRAL LTUDNMar 18, 21
117PREMIER LG LIVE STUDIONBCSNMar 21, 21
112LIGA MX: TIJUANA VS QUERETAROFOX DEPMar 20, 21
93SUB 23 OLYMPIC QUALIFIER: HONDURAS / HAITITUDNMar 19, 21
92UEFA EUROPA LEAGUE L: VILLARREAL CF / FC DYNAMO KYIVTUDNMar 18, 21
87LALIGA SANTANDER-L: ATLETICO DE MADRID VS. ALAVESBEIN ESPMar 21, 21
86CONCACAF OLYM QUAL L: MEXICO/DOMINICAN REPUBLICFS1Mar 18, 21
73FUTBOL CENTRAL LTUDNMar 22, 21
60FUTBOL CLUB LTUDNMar 17, 21

Wednesday, March 17, 2021

Cable Soccer Viewership, Mar 9-15

Two Premier League games top the chart this week with +500k viewership. The Tottenham v Arsenal match lands in the top 10 soccer games this year on cable.

A few notes: 

1. 349k for the Champions League match is a great number for TUDN (in less than half the homes of some of the other networks). 

2. The Premier League Studio numbers continue to play well on NBCSN. 

3. Basketball, predictably, is dominating March. College Basketball (Men's) has half the top 20 sporting events. NBA 8. The other two are UFC and NASCAR.

4. The most viewed soccer game/show in 2021 is the Manchester Derby - It is the only soccer game in the top 50 sporting events on cable this year at 48th.

5. The most viewed NHL match is 65th on the year.

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US Cable Viewership: Soccer Programs Mar 9 - 15
Viewers (000)Event/GameNetworkDate
576PREMIER LEAGUE L: TOTTENHAM/ARSENALNBCSNMar 14, 21
524PREMIER LEAGUE L: WEST HAM/MAN UNITEDNBCSNMar 14, 21
364PREMIER LG LIVE STUDIONBCSNMar 14, 21
349UEFA CHAMPIONS LEAGUE: PSG / BARCELONATUDNMar 10, 21
332PREMIER LEAGUE L: WEST BROM/CRYSTAL PALACENBCSNMar 13, 21
291PREMIER LEAGUE L: CHELSEA/LEEDSNBCSNMar 13, 21
288LIGA MX SAT 2: CRUZ AZUL / MONTERREYTUDNMar 13, 21
288PREMIER LEAGUE L: LIVERPOOL/WOLVESNBCSNMar 15, 21
257LIGA MX SAT: TIGRES / MAZATLANTUDNMar 13, 21
244FUT-EST-CHIVAS-TEL-UNVSO: GUAD VS AMERICAUNIVERSOMar 14, 21
239PREMIER LG LIVE STUDIONBCSNMar 13, 21
235LIGA MX L: FC JUAREZ / UNAMTUDNMar 12, 21
233LIGA MX: MONTERREY VS LEONFOX DEPMar 10, 21
232UEFA CHAMP LEAGUE TUE 1: JUVE FC V. FC PORTTUDNMar 9, 21
221PREMIER LG LIVE STUDIONBCSNMar 13, 21
188LIGA MX L: PUEBLA / ATLASTUDNMar 12, 21
187LIGA MX L: QUERETARO / ATLETICO SAN LUISTUDNMar 14, 21
180LIGA MX L: LEON / NECAXATUDNMar 15, 21
150LALIGA SANTANDER MRQ-L: REAL VS. ELCHEBEIN ESPMar 13, 21
150PREMIER LEAGUE L: SOUTHAMPTON/MAN CITYNBCSNMar 10, 21
123LALIGA SANTANDER MRQ-L: BARCA VS. HUESCABEIN ESPMar 15, 21
108FUTBOL CENTRAL LTUDNMar 15, 21
104PREMIER LEAGUE GOAL ZONENBCSNMar 15, 21
103FUTBOL ESTEL CHIVAS EXTRAUNIVERSOMar 14, 21
84LIGA MX SUN: TOLUCA / PACHUCATUDNMar 14, 21
80FUTBOL PICANTE      LESPN DEPMar 14, 21
74FUTBOL CLUB LTUDNMar 9, 21