Thursday, January 21, 2021

US Cable Soccer Viewership, Jan 12-18

Fox Deportes and Liga MX top the list this week, while the Super Copa on ESPN makes an appearance.

US Cable Soccer programs: Jan 12-18
Viewers (000)Event/GameNetworkDate
657LIGA MX: MONTERREY VS AMERICAFOX DEPJan 16, 21
403PREMIER LEAGUE L: TOTTENHAM/SHEFFIELDNBCSNJan 17, 21
373PREMIER LG LIVE STUDIONBCSNJan 17, 21
361PREMIER LEAGUE L: NEWCASTLE/ARSENALNBCSNJan 18, 21
345SUPER COPA FOOTBALL  L: BARCELONA/BILBAOESPNJan 17, 21
319PREMIER LEAGUE L: BRIGHTON/LEEDSNBCSNJan 16, 21
297LIGA MX SAT: CRUZ AZUL / PUEBLATUDNJan 16, 21
283LIGA MX L: JUAREZ / TIJUANATUDNJan 15, 21
277PREMIER LEAGUE L: MAN UNITED/BURNLEYNBCSNJan 12, 21
270PREMIER LEAGUE L: FULHAM/TOTTENHAMNBCSNJan 13, 21
247PREMIER LG LIVE STUDIONBCSNJan 16, 21
228PREMIER LEAGUE L: PALACE/ARSENALNBCSNJan 14, 21
192LIGA MX L: NECAXA / SAN LUISTUDNJan 15, 21
184PREMIER LG LIVE STUDIONBCSNJan 13, 21
182PREMIER LG LIVE STUDIONBCSNJan 16, 21
173LIGA MX L: LEON / PACHUCATUDNJan 18, 21
171PREMIER LEAGUE L: BRIGHTON/MAN CITYNBCSNJan 13, 21
154PREMIER LEAGUE L: WEST BROM/WOLVESNBCSNJan 16, 21
149LIGA MX L: QUERETARO / ATLASTUDNJan 17, 21
116LIGA MX SUN: UNAM / MAZATLANTUDNJan 17, 21
111LIGA MX: SANTOS VS TIGRESFOX DEPJan 17, 21
84LIGA PREMIER: FULHAM VS CHELSEAUNIVERSOJan 16, 21
84SUPER COPA    L: REAL SOCIEDAD/BARCELONAESPN DEPJan 13, 21
79FUTBOL CENTRAL LTUDNJan 17, 21
74SUPER COPA: BARCELONA/ATHLETIC BILBAOESPN DEPJan 17, 21
56PREMIER LG LIVE STUDIONBCSNJan 17, 21


Tuesday, January 19, 2021

Molino To Crew (9 years after I spotted him)

Way back in the early days of evaluating players (here and there) Helltown plucked Kevin Molino out of the USL blender in 2012. Albeit, as MVP of the league that year, it wasn't terribly difficult to do so. I'll put that feather in my cap, however, because you can count on one finger how many people not in the USL that gave him any look. Also, he hit my radar a number of times since then, including making a top Left Mids post just last year.

Molino's Helltown Rank for Mids was 15th, which makes him a top player. SofaScore has him at 7.39 based on performances last year (which is good). WhoScored was a bit messy last year, but he is consistently above the magical 7.0 there (top 25% ish of players.

You get the idea. He's a solid MLS player and can play pretty much anywhere in the midfield. He's likely backfilling Youness Mokhtar's spot on the payroll, er, roster. Not exactly sure what happened to Mokhtar towards the end of the Crew season. Best guess is that he was on a one-year deal and knew he wasn't getting re-signed. He had a couple epically bad "don't care" apps last year. He's currently without a club.

Anywho. Nice to see Molino getting a chance with an MLS Cup-winning side who is opening a new stadium. He's earned it.

Wednesday, January 13, 2021

US Cable Soccer Viewership, Jan 5-11

Liga MX is back and leads the way with BEIN Sport Espanol La Liga matches once again making the list.

The Premier League off for the FA Cup (games on ESPN+ thus far).

The top 10 of 2021 to date includes 7 EPL games, 3 Liga MX.

US Cable Soccer programs: Jan 5-11
Viewers (000)Event/GameNetworkDate
390LIGA MX SAT 2: AMERICA VS. SAN LUISTUDNJan 9, 21
373LIGA MX L: PUEBLA / GUADALAJARATUDNJan 8, 21
309LIGA MX SAT: TIGRES / LEONTUDNJan 9, 21
307LIGA MX: SANTOS VS CRUZ AZULFOX DEPJan 10, 21
245LIGA MX L: MAZATLAN / NECAXATUDNJan 8, 21
162LIGA MX L: PACHUCA / FC JUAREZTUDNJan 11, 21
161LALIGA SANTANDER MRQ-L: OSASUNA VS. REALBEIN ESPJan 9, 21
146LIGA MX EF SAT: ATLAS VS. MONTERREYTUDNJan 9, 21
134LIGA MX SUN: TOLUCA / QUERETAROTUDNJan 10, 21
132LALIGA SANTANDER MRQ-L: GRANADA VS. BARCABEIN ESPJan 9, 21
105LALIGA SANTANDER MRQ-L: ATHLETIC VS. BARCABEIN ESPJan 6, 21
96LIGA MX: TIJUANA VS PUMASFOX DEPJan 8, 21
87ITALIAN SERIE A FTBLL  L: AC MILAN/JUVENTUSESPN2Jan 6, 21
79FUTBOL CENTRAL LTUDNJan 11, 21
79LALIGA SANTANDER MRQ-L: GRANADA VS. BARCABEINJan 9, 21
60FUTBOL CENTRAL LTUDNJan 8, 21
49FUTBOL CENTRAL LTUDNJan 9, 21

Data source: ShowBuzzDaily. 

Thursday, January 7, 2021

US Cable Soccer Viewership, Dec 29-Jan 4

Happy New Year. Viewership of soccer programs on US cable. 

The Premier League on NBCSN leads the way. Notably, with the top two matches here landing in the top 20 (6th and 11th place, respectively) most-watched since the beginning of 2020. Yet another sign of continued growth for the league.

BEIN Sport EspaƱo jumping in with five matches. The cable channel is only in about 18 million homes (ESPN, Fox Sports + 80 million).


Viewers (000)Event/GameNetworkDate
680PREMIER LEAGUE L: MAN CITY/CHELSEANBCSN3-Jan-21
603PREMIER LEAGUE L: ASTON VILLA/MAN UNITEDNBCSN1-Jan-21
545PREMIER LEAGUE L: WOLVES/MAN UNITEDNBCSN29-Dec-20
424PREMIER LEAGUE L: LIVERPOOL/NEWCASTLENBCSN30-Dec-20
415PREMIER LEAGUE L: WEST HAM/EVERTONNBCSN1-Jan-21
394PREMIER LG LIVE STUDIONBCSN1-Jan-21
393PREMIER LEAGUE L: ARSENAL/BRIGHTONNBCSN29-Dec-20
385PREMIER LEAGUE L: SHEFFIELD/PALACENBCSN2-Jan-21
378PREMIER LEAGUE L: LIVERPOOL/SOUTHAMPTONNBCSN4-Jan-21
353PREMIER LEAGUE L: LEICESTER/NEWCASTLENBCSN3-Jan-21
291PREMIER LG LIVE STUDIONBCSN2-Jan-21
260PREMIER LEAGUE GOAL ZONENBCSN29-Dec-20
247PREMIER LEAGUE L: LEEDS/TOTTENHAMNBCSN2-Jan-21
239PREMIER LG LIVE STUDIONBCSN2-Jan-21
187PREMIER LEAGUE GOAL ZONENBCSN3-Jan-21
185PREMIER LEAGUE GOAL ZONENBCSN1-Jan-21
157PREMIER LEAGUE GOAL ZONENBCSNDec 30, 20
143PREMIER LEAGUE GOAL ZONENBCSNJan 4, 21
136LALIGA SANTANDER MRQ-L: HUESCA/BARCABEIN ESPJan 3, 21
125LALIGA SANTANDER MRQ-L: REAL MADRID/CELTABEIN ESPJan 2, 21
98PREMIER LG LIVE STUDIONBCSNDec 30, 20
88PREMIER LG LIVE STUDIONBCSNJan 3, 21
87LALIGA SANTANDER MRQ-L: ELCHE/REAL MADRIDBEIN ESPDec 30, 20
59LALIGA SANTANDER-L: ALAVES/ATLETICOBEIN ESPJan 3, 21
51ITALIAN SERIE A FTBLL  L: INTER MILAN/CROTONEESPN2Jan 3, 21
48LALIGA SANTANDER MRQ-L: REAL MADRID/CELTABEINJan 2, 21
34LALIGA SANTANDER-L: BETIS/SEVILLABEIN ESPJan 2, 21

Source: ShowBuzzy Daily

Wednesday, January 6, 2021

MLS '20 Viewership Averages

With 2020 in the rearview, here are the averages by cable network for Major League Soccer games for the year 2020.

In 000s: Network (Count)
251: ESPN (2)
169: ESPN2 (9)
161: FOX SPORTS 1 (32)
97: TUDN (15)
92: ESPN DEPORTES (1)
78: FOX DEPORTES (3)

It was a topsy-turvy year for all sports. MLS managed to restart several times during the season to squeeze in, what looks like, a full schedule of cable games. Likely satisfying the networks to a good degree.

Avg (000s)League/EventCount
350CONCACAF Champs League20
343USMNT4
327EPL167
280USWNT7
239LigaMX222
222UEFA Champions League47
216FA Cup4
191Mexican NT11
179MLS92
155Copa por Mexico6
152UEFA Super Cup1
151Bundesliga39
138UEFA Nations League20
132Copa MX12
124Soccer Friendly1
121UEFA Europa League9
112La Liga21
99Serie A23
97LigaMX - Women3
68International Friendly1
67Ligue 11

The chart below shows viewership for each match that MLS, Liga MX, and the Premier League had on cable TV in 2020 on a linear calendar (left is January 1 - far-right is December 31). Along with telling the story of Covid, it also clearly shows how MLS is becoming more and more smothered by the large volume of games on television.
















MLS held the stage a bit during the "MLS is Back" bubble during the summer, but after that the league went into scheduling games in bunches, making it hard for networks to schedule games. By the time the season ended, both Liga MX and the Premier League were at viewership peaks.

2021 is looking very tricky for MLS. Fans aren't expected to return to stadiums in any real capacity until summer and the league relies more on gameday activities than all of its competitors. 

Something will have to give, it's just a matter of what.