Thursday, July 18, 2024

What happened to TV Viewership?


My sources for daily TV viewership have dried up. Sports Media Watch, my most recent source, stopped posting daily figures about a month ago and Spoiler TV... is a mess.

Tracking down numbers from PR accounts is time-consuming and paints an incomplete picture of viewership.

It is no secret that networks and other stakeholders are not comfortable with all the data being available, let alone someone tracking it closely. Requests for data have not been answered.

I've enjoyed posting the data over the last 4 years and hope a dark knight appears from the shadows to post the Nielsen data again.

Data is what matters in any performance-based industry. Tracking it the way I did shines a light on what drives the massive TV Sports industry. Tracking soccer viewership the way I did is a first for the industry and I am proud of that.

We'll see where my interests take me here on Helltown. A couple things you can count on with this site is that it will always be ad-free and thoughtful.

Thank you.

Larry.

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ljbaby654@gmail.com

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Tuesday, July 9, 2024

Restless Thunder Part Five

Final Chapter
Best Love, David
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Thursday, July 4, 2024

Restless Thunder Part Three

Part three of a five part song/story.
Best Love, David
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Tuesday, June 25, 2024

New Song: Sugar Sweet Wine (Katy)

Best Love, David
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Monday, June 24, 2024

New Song: Tailored Suits Closing In

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Wednesday, June 12, 2024

Soccer Viewership: MAY 27 - JUNE 9

The UEFA Champions League Final takes the top spot on the week and on YTD.

Highlights/Lowlights:

• From Sports Media Watch: On CBS, viewership trailed only Real Madrid-Liverpool two years ago (2.76M) and Barcelona-Manchester United on FOX in 2011 (2.58M) as the highest on record for the UCL final on English-language television.

• Somewhat surprisingly, the CBS broadcast of the match topped Univision by about one million. In just about every other Span/Eng simulcast the Span-lang comes out on top.

• The Concacaf Champions Cup pulled a lot of interest on Span-lang nets with a solid 868k total across all nets. FS1 could only manage 135 of that total.

• USA v Colombia did well on both Span/Eng.

• In domestic league action, the NWSL's 546k on CBS is the second-best number this calendar year and 5th best since I've been tracking.

• MLS averaged an MLS sub 300k number on FOX.

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US TV Viewership: MAY 27 - JUNE 9
PREMIER LEAGUE
LIGA MX
MAJOR LEAGUE SOCCER
NWSL
Viewers (000)Event/GameNetworkDate
3,623UEFA CHAMPIONS LEAGUE: DORTMUND/REAL MADRIDCBS+UNI6/1
2,323UEFA CHAMPIONS LEAGUE: DORTMUND/REAL MADRIDCBS6/1
1,589SELECCION MX FUTBOL: MEXICO/BRAZILUNI6/8
1,392US SOCCER: USMNT/COLOMBIATEL+TNT+TRUTV6/8
1,300UEFA CHAMPIONS LEAGUE: DORTMUND/REAL MADRIDUNI6/1
1,097SELECCJON MX FUTBOL: MEXICO/URUGUAYUNI6/5
868CONCACAF CHAMP CUP: PACHUCA/COLUMBUS CREWUMA+TUDN+FS16/1
710FUTBOL CENTRAL WED MEXICOUNI6/5
709US SOCCER: USMNT/COLOMBIATEL6/8
670AMISTO-POSTTEL6/8
611US SOCCER: USMNT/COLOMBIATNT6/8
553USWNT: USWNT/KOREA REPUBLICTNT+TRUTV6/4
546NWSL: NJ/NY GOTHAM/ANGEL CITY FCCBS6/8
543CONCACAF CHAMP CUP: PACHUCA/COLUMBUS CREWUMA6/1
462USWNT: USWNT/KOREA REPUBLICTNT6/4
457UEFA CHAMP LEAGUE TODAYCBS6/1
346USWNT: USWNT/KOREA REPUBLICTNT6/1
294MLS: ATLANTA UNITED/CHARLOTTE FCFOX6/2
286FUTBOL CENTRAL SAT: UCLUNI6/1
272FUTBOL CENTRAL SAT: UCLUMA6/1
203US SOCCER PREGAME USMNTTNT6/8
196MISION EUROPA+TTUDN6/1
190CONCACAF CHAMP CUP: PACHUCA/COLUMBUS CREWTUDN6/1
187FUT INTL AMISTOSO: ARGENTINA/ECUADORFOXD6/9
178NWSL: BAY FC/CHICAGO RED STARSION6/8
161US SOCCER PREGAME USWNTTNT6/4
135CONCACAF CHAMP CUP: PACHUCA/COLUMBUS CREWFS16/1
106USA SOCCER PREGAME USWNTTNT6/1
91USWNT: USWNT/KOREA REPUBLICTRUTV6/4
72US SOCCER: USMNT/COLOMBIATRUTV6/8
20US WOMEN'S DEAF NT: USDWNT/AUSTRALIATRUTV6/1
-SELECCJON MX FUTBOL: PARTIDO AMISTOTO: MEX/BOLIVAUMA+TUDN5/31

sources: Nielsen Data via Sports Media Watch, Spoiler TV, SportsTVRatings

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Note: My primary sources for this data have been shuffling around a bit. I'm trying to keep up but if I'm missing something, let me know. Thank you.

Questions/comments: ljbaby654@gmail.com

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Thursday, May 30, 2024

Soccer Viewership: MAY 20 - 26

Liga MX two-legged final dips -24% from last year. 

Highlights/Lowlights:

• Light week. Only the NWSL and Liga MX in action.

• 2nd leg of the Liga MX Final topped 2m.

• Both legs of the Clausura Liga MX Final were down -24% from last year.

• NWSL dips to the 120s. It's average slipping as summer begins.

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US TV Viewership: MAY 20 - 26
PREMIER LEAGUE
LIGA MX
MAJOR LEAGUE SOCCER
NWSL
Viewers (000)Event/GameNetworkDate
2,104LIGA MX FINAL 2: CRUZ AZUL/AMERICAUNI5/26
1,600LIGA MX FINAL 1: CRUZ AZUL/AMERICAUNI5/23
829FUTBOL CENTRAL PT SUNUNI5/26
316NWSL ION PRE MATCH SHOWION5/25
220ZONA MIXTA - SATTEL5/25
127NWSL: KANSAS CITY CURRENT/UTAH ROYALS FCION5/25
121NWSL RE-RUN: ANGEL CITY/WASHINGTON SPIRITION5/25
116MISION EUROPA+TUNI5/25

sources: Nielsen Data via Sports Media Watch, Spoiler TV, SportsTVRatings

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Note: My primary sources for this data have been shuffling around a bit. I'm trying to keep up but if I'm missing something, let me know. Thank you.

Questions/comments: ljbaby654@gmail.com

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Wednesday, May 22, 2024

Soccer Viewership: MAY 13 - 19

Club America vs. Chivas took the top spot but the week belonged to the Premier League as they finished their season.

Highlights/Lowlights:

• The drama at the top of the table led to the Premier League dominating soccer on TV last week.

• The PL season is over, friendlies and preseason up next for the league.

• Liga MX hits 1.34m for, really its only premier matchup these days, Chivas v. America. America advanced and will now face Cruz Azul in the 2-legged final.

• NWSL slipped a bit on ION, both matches.

• FOX dropped another stinker for MLS at 220k.

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US TV Viewership: MAY 13 - 19
PREMIER LEAGUE
LIGA MX
MAJOR LEAGUE SOCCER
NWSL
Viewers (000)Event/GameNetworkDate
1,342LIGA MX: AMERICA/CHIVASUNI5/18
1,173PREMIER LEAGUE: WEST HAM/MAN CITYNBC+TEL5/19
1,079LIGA MX: CRUZ AZUL/MONTERREYUNI5/19
847PREMIER LEAGUE: WEST HAM/MAN CITYNBC5/19
523PREMIER LEAGUE: MAN CITY/TOTTENHAMUSA+UNVRS5/14
515FUTBOL CENTRAL PT SUNUNI5/19
505PREMIER LEAGUE: EVERTON/ARSENALUSA5/19
487FUTBOL CENTRAL PT SATUNI5/18
455PREMIER LEAGUE: MAN CITY/TOTTENHAMUSA5/14
369PREMIER LEAGUE: LIVERPOOL/ASTON VILLAUSA+UNVRS5/13
326PREMIER LEAGUE: WEST HAM/MAN CITYTEL5/19
317LIGA PRE 3ERTEL5/19
315PREMIER LEAGUE: LIVERPOOL/ASTON VILLAUSA5/13
311PREMIER LEAGUE: NEWCASTLE/MAN UNITEDUSA5/15
281ZONA MIXTA - SATTEL5/18
275LIGA MX: CHIVAS/AMERICAUNVSO5/15
220MLS: NASHVILLE/ATLANTAFOX5/18
211PREMIER LEAGUE GOAL ZONEUSA5/15
203PREMIER LEAGUE GOAL ZONEUSA5/14
189PREMIER LG LIVE STUDIOUSA5/13
171PREMIER LG LIVE STUDIOUSA5/14
168NWSL: ANGEL CITY/WASHINGTON SPIRITION5/18
136PREMIER LEAGUE GOAL ZONEUSA5/13
136PREMIER LG LIVE STUDIOUSA5/15
136PREMIER LG LIVE STUDIOUSA5/16
121NWSL: RACING LOUISVILLE/KANSAS CITY CURRENTION5/18
118FOTBOL ESTEL CHIVAS EXTRAUNVSO5/16
118FUTBOL ESTEL CHIVAS EXTRAUNVSO5/15
117LA LIGA: ALMERA/BARCELONAESPND5/15
100LA LIGA: BARCELONA/REAL SOCIEDADESPND5/13
70PREMIER LEAGUE: MAN CITY/TOTTENHAMUNIVERSO5/14
54PREMIER LEAGUE: LIVERPOOL/ASTON VILLAUNIVERSO5/13
-LIGA MX: MONTERREY/CRUZ AZULUNI5/15

sources: Nielsen Data via Sports Media Watch, Spoiler TV, SportsTVRatings

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Note: My primary sources for this data have been shuffling around a bit. I'm trying to keep up but if I'm missing something, let me know. Thank you.

Questions/comments: ljbaby654@gmail.com



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