Wednesday, April 20, 2022

Soccer Viewership: APR 12-18

Good Morning. Below is last week's viewership for all things soccer on television. 

These numbers are from Nielsen. I record the information daily. Yes, YouTubeTV and Hulu Live are included in Nielsen's data. The number of subscribers to traditional cable is dropping (80m homes or so from +90m highs a decade ago) but it is starting to be offset by the live streaming services (approx 10m homes). No, MLS fans are not all streaming and therefore hurting the numbers here. Games on national TV aren't on a streaming service. Univision isn't regularly included because they are not measured by an independent service.

NOTES:

• You can just about start setting your clock to UEFA Champions League viewership. Around 800k + another 100-200k on Span-lang.

• No Premier League, MLS, FAWSL, or NWSL game on broadcast TV last week.

• The PL is up +14% YOY on USA Network vs NBCSN last year.

• MLS on ESPN is down -47% (5 gms)... on FS1 it is down -29% (7 gms).

• Liga MX on TUDN is up +4%.

• MLS interest on Span-lang networks is light this season. Only one game has finished in the top 150 cable shows on the day this month.

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US Cable Viewership: Soccer Programs Apr 12-18
Viewers (000)Event/GameNetworkDate
904UEFA CHAMP LEAGUE-QTRS: REAL V CHELSEACBS4/12
721UEFA CHAMP LEAGUE-QTRS: LIVERPOOL V BENFICACBS4/13
424PREMIER LEAGUE L: NORWICH/MAN UNITEDUSA4/16
389PREMIER LEAGUE L: LEICESTER/NEWCASTLEUSA4/17
377MISION EUROPA LTUDN4/12
367LIGA MX SAT 2: CRUZ AZUL / GUADALAJARATUDN4/16
352PREMIER LEAGUE L: BRIGHTON/TOTTENHAMUSA4/16
297PREMIER LG LIVE STUDIOUSA4/16
276PREMIER LEAGUE GOAL ZONEUSA4/17
274LIGA MX SAT: TIGRES / TOLUCATUDN4/16
254UEFA CHAMPIONS LEAGUE: QF: CHELSEA/REALTUDN4/12
252UEFA CHAMPIONS LEAGUE: ATLETICO/ MAN CITYTUDN4/13
241PREMIER LEAGUE GOAL ZONEUSA4/16
240UEFA EUROPA LEAGUE L: FC BARCA/EINTRACHTTUDN4/14
206MLS REGULAR SEASON      L: LAFC/SKCESPN4/17
203LIGA MX L: ATLAS / MAZATLANTUDN4/14
195MAJOR LEAGUE SOCCER L: SEATTLE/MIAMIFS14/16
192LIGA MX L: LEON / PUEBLATUDN4/16
171PREMIER LG LIVE STUDIOUSA4/17
166PREMIER LG LIVE STUDIOUSA4/16
151MISION EUROPA LTUDN4/13
149CONCACAF CHAMP LEAGUE: NYCFC/SEATTLEFS14/13
129LIGA MX SUN: UNAM / MONTERREYTUDN4/17
126FUT-EST-CHIVA-W-TEL-UNVSO: GUADA V MONTEUNIVERSO4/13
118LIGA MX L: NECAXA / SAN LUISTUDN4/15
109LIGA MX L: FC JUAREZ / PACHUCATUDN4/15
97CONCACAF LC – L: SF: NYC FC / SEATTLETUDN4/13
92MISION EUROPA LTUDN4/14
86FUTBOL CENTRAL LTUDN4/12
72FUTBOL ESTEL CHIVAS EXTRAUNIVERSO4/13
68FUTBOL PICANTE      LESPND4/15
61LIGA PREMIER: MAN UNITED VS NORWICHUNIVERSO4/16
58LIGA MX FEMENIL  L: CLUB TIJUANA/AMERICAESPND4/18
57FUTBOL CENTRAL LTUDN4/14
53FUTBOL CLUB LTUDN4/12
49FUTBOL CENTRAL LTUDN4/13

sources: showbuzzdaily, spoilertv, helltown

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Eng-lang leaderboard. Broadcast separated from cable nets.

000s : Program
941 : Premier League - Broadcast
869 : World Cup Qualifier - Concacaf
783 : UEFA Champions League - Broadcast
484 : FA Women's Super League - Broadcast
456 : NWSL - Broadcast
438 : USWNT - Broadcast
437 : MLS - Broadcast
321 : Premier League
295 : USMNT
215 : USWNT
180 : General Soccer
173 : MLS
158 : World Cup Qualifier - UEFA
128 : Concacaf Champions League
118 : FIFA Club World Cup
38 : Ligue 1

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