Wednesday, March 29, 2023

Soccer Viewership: MAR 21-27

Mexico's match against Surinam on Univision runs away with the top spot this week.

Highlights/Lowlights:

• Concacaf's Nations League peppers this week's table with Mexico topping 1.13m.

• Speaking of TUDN, there is a report out there that mentions a loss of nearly 30% of homes for the network in the first few months of this year. That's a massive drop that will have an impact felt across almost all soccer leagues and events. More in the coming weeks. CORRECTION 4-2-23: TUDN is not down 30%. Bad data.

• US Soccer did okay-ish on TNT last week. The lukewarm viewership results for the USMNT outside of the 2022 WC have been the norm now since 2019 or so.

• MLS did not break for international matches. The game on FOX pulled a poor 266k. The network has lost 25% of its audience YOY. Obviously, much of this is due to the switch to Apple's "Season Pass" app, but how much that is actually impacting it is unknown right now. I've got it pulling around 50-100k based on historical FOX viewership, but without Apple or MLS saying anything about the numbers, it could be lower.

EURO Qualifiers on FS1 were mostly meh. The coverage of soccer on FOX in general has been poor for a while and the word is out on it.

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US TV Viewership: Mar 21 - Mar 27
PREMIER LEAGUE
LIGA MX (Mexican Soccer)
MAJOR LEAGUE SOCCER
Viewers (000)Event/GameNetworkDate
1,133CONCACAF NATIONS LG: SURINAM/MEXICOUNIVISION3/23
490CONCACAF NATIONS LG SUN 1: MEXICO / JAMAICATUDN3/26
433USA SOCCER MEN L: USA/EL SALVADORTNT3/27
266MLS SOCCER: PORTLAND/LA GALAXYFOX3/25
260USA SOCCER MEN L: GRENADA/USATNT3/24
249PARTIDO AMISTOSO L: AMERICA / SANTOSTUDN3/23
236UEFA EURO QUALIFIERS L: ITALY/ENGLANDFS13/23
190CONCACAF NATION LG THU: SURINAM / MEXICOTUDN3/23
174USA SOCCER POSTGAMETNT3/27
167PARTIDO AMISTOSO L: AMERICA/ TIJUANATUDN3/26
166USA SOCCER PREGAMETNT3/24
162UEFA EURO QUALIFIERS L: REP IRELAND/FRANCEFS13/27
149USA SOCCER PREGAMETNT3/27
132FUT AMISTOSO MEX: GUADALAJARA VS TOLUCAFOXD3/25
130CONCACAF NATIONS LEAGUE: USA V EL SALVADORUNIVERSO3/27
126UEFA EURO QUALIFIERS L: SWEDEN/BELGIUMFS13/24
117CONCACAF NATIONS LEAGUE: BELICE/GUATEMALATUDN3/24
112UEFA EURO QUALIFIERS: LUXEMBOURG/PORTUGALFS23/26
100CONCACAF NATIONS LEAGUE : GUATEM/GUAYANATUDN3/27
97UEFA EURO QUALIFIERS L: SPAIN/NORWAYFS23/25
85USA SOCCER POSTGAMETNT3/24
80CONCACAF NATIONS LEAGUE L: CURAZAO / CANADATUDN3/25
59UEFA EURO QUALIFIERS: LIECHTENSTEIN/ICELANDFS23/26
58FUTBOL CENTRAL LTUDN3/26
54UEFA EURO QUALIFIERS L: KAZAKHSTAN/DENMARKFS13/26
51FUT AMISTOSO MEX: GUADALAJARA VS PACHUCAFOXD3/22
48CONCACAF NATIONS LEAGUE: NICARA/ST VINCENTTUDN3/24
34CONCACAF NATIONS LEAGUE: GUYANA/R DOMINICATUDN3/23
30FUTBOL PICANTE      LESPND3/26

sources: showbuzzdaily, spoilertv, helltown (analysis)

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