Liga MX wraps up its Apertura part of the season with a couple solid numbers but remains way down vs last year.
Highlights/Lowlights:
• The Man United v Liverpool match pulled 2.2m total between NBC, TEL, and Peacock.
• Hey, a streaming number - 500k for the above match.
• Reminder that the +T is a simulcast total for Univision games.
• Liga MX finishes Apertura down -12% YOY (looking at post Leagues Cup. That's very not good. I believe the key driver is the Leagues Cup / Messi disruption early in the season. The numbers took months to recover.
• Prem jumps up to +2% YOY (on season) for NBC. Holds at +2% on USA.
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| US TV Viewership: DEC 11 - 17 |
| | | |
| PREMIER LEAGUE | | |
| LIGA MX (Mexican Soccer) | | |
| MAJOR LEAGUE SOCCER | | |
| | | |
| Viewers (000) | Event/Game | Network | Date |
| 2,214 | LIGA MX FINAL: AMERICA/TIGRES +T | UNI | 12/17 |
| 1,590 | LIGA MX: TIGRES/AMERICA +T | UNI | 12/14 |
| 1,258 | NBC PREMIER LEAGUE: MAN UNITED/LIVERPOOL | NBC | 12/17 |
| 958 | FUTBOL CENTRAL | UNI | 12/14 |
| 827 | NBC PREMIER LEAGUE: EVERTON/BURNLEY | NBC | 12/16 |
| 762 | FUTBOL CENTRAL: LIGA MX +T | UNI | 12/17 |
| 645 | PARTIDO AMISTOSO: MEXICO/COLOMBIA +T | UNIMAS | 12/16 |
| 576 | LIGA MX FINAL: AMERICA/TIGRES +UNI | TUDN | 12/17 |
| 500 | PREMIER LEAGUE: MAN UNITED/LIVERPOOL | PEACOCK | 12/17 |
| 487 | UEFA CHAMPIONS LEAGUE: DORTMUND/PSG +T | UNI | 12/13 |
| 479 | PREMIER LEAGUE: CRYSTAL PALACE/MAN CITY | USA | 12/16 |
| 476 | PREMIER LEAGUE: BRIGHTON/ARSENAL | USA | 12/17 |
| 451 | LIGA PREMIER: LIVERPOOL/MAN UNITED | TEL | 12/17 |
| 445 | UEFA CHAMPIONS LEAGUE: MAN UNITED/BAYERN+T | UNI | 12/12 |
| 404 | LIGA MX: TIGRES/AMERICA +UNI | TUDN | 12/14 |
| 389 | PREMIER LG LIVE STUDIO: N/A | USA | 12/16 |
| 288 | ZONA MIXTA | TEL | 12/16 |
| 280 | PREMIER LEAGUE: MAN CITY/CRYSTAL PALACE | TEL | 12/16 |
| 276 | PREMIER LEAGUE: TOTTENHAM/NOTTINGHAM | USA | 12/15 |
| 270 | LA LIGA: VALENCIA/BARCALONA | ESPND | 12/16 |
| 255 | ZONA MIXTA | TEL | 12/17 |
| 217 | UEFA EUROPA LEAGUE: WEST HAM/FREIDBURG +T | UNIMAS | 12/14 |
| 213 | ZONA MIXTA-F | TEL | 12/15 |
| 202 | LA LIGA: REAL MADRID/VILLARREAL | ESPND | 12/17 |
| 199 | PREMIER LG LIVE STUDIO: N/A | USA | 12/16 |
| 191 | LIGA PREMIER: BRIGHTON/ARSENAL | TEL | 12/17 |
| 171 | PARTIDO AMISTOSO: MEXICO/COLOMBIA +UMA | TUDN | 12/16 |
| 167 | PREMIER LG LIVE STUDIO: N/A | USA | 12/17 |
| 158 | UEFA CHAMPIONS L: PSV/ARSENAL | UNIMAS | 12/12 |
| 152 | UEFA CHAMPIONS L: CRVENA ZVEZDA/MAN CITY+T | UNIMAS | 12/13 |
| 109 | PREMIER LG LIVE STUDIO: N/A | USA | 12/15 |
| 77 | UEFA CHAMPIONS LEAGUE: PSV/ARSENAL | TUDN | 12/12 |
| 53 | UEFA CHAMPIONS LEAGUE: MAN UNITED/BAYERN+UNI | TUDN | 12/12 |
sources: Nielsen Data via Sports Media Watch, Spoiler TV, SportsTVRatings
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Note: My primary sources for this data have been shuffling around a bit. I'm trying to keep up but if I'm missing something, let me know. Thank you.
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