Wednesday, September 1, 2021

TV Soccer Viewership: Aug 24-30

Manchester United once again tops the week on cable with 653k and notably, again, NBCSN has two studio shows popping up in the top five on the week. I'm not sure if it is the studio team, quality insight, or perhaps it's something about Peacock.

Elsewhere, last week saw MLS work through both their "All-Star Week" and "Rivalry Week" promotional events within a tight seven-day window. The Sunday night game pulled a good 420k on ESPN, but the All-star events were a mixed bag.

Over on broadcast TV, MLS pulled 504k on FOX. An improvement over previous weeks in regards to OTA events. On Univision, the Liga MX v MLS Allstar game pulled a big 1m.

US Cable Viewership: Soccer Programs Aug 24-30
Viewers (000)Event/GameNetworkDate
653PREMIER LEAGUE L: MAN UNITED/WOLVESNBCSN8/22
476PREMIER LG LIVE STUDIONBCSN8/22
420MLS REGULAR SEASON    L: SEATTLE/PORTLANDESPN8/22
382LIGA MX SAT 2: LEON / AMERICATUDN8/22
381PREMIER LG LIVE STUDIONBCSN8/18
366MLS 21 ALL STAR GAME 8/25: MLS VS LIGA MXTUDN8/21
353PREMIER LEAGUE L: EVERTON/BRIGHTONNBCSN8/21
279PREMIER LEAGUE L: LEEDS/BURNLEYNBCSN8/21
278PREMIER LEAGUE GOAL ZONENBCSN8/22
264PREMIER LG LIVE STUDIONBCSN8/21
250LIGA MX SUN: CRUZ AZUL / PACHUCATUDN8/21
223LIGA MX SAT: TIGRES / ATLASTUDN8/21
197LIGUE 1 – L: STADE REIMS VS. PSGBEIN ESP8/22
191MLS REGULAR SEASON  L: Crew v CincyESPN8/23
175MLS ALL-STAR GAME L: MLS/LIGA MX ALL-STARSFS18/20
175MLS REGULAR SEASON      L: ORLANDO/MIAMIESPN8/18
164LIGA MX: SANTOS VS JUAREZFOX DEP8/21
121LIGA MX: TIJUANA VS MONTERREYFOX DEP8/21
119LIGA MX L: PUEBLA / QUERETAROTUDN8/17
114LIGA MX L: MAZATALAN / ATLETICO SAN LUISTUDN8/18
111FUTBOL CENTRAL PT WEDTUDN8/17
102FUT-EST-CHIVAS-TEL-UNVSO: GUAD VS NECAXAUNIVERSO8/21
92MLS ALL-STAR PREGAME LFS18/17
92PREMIER LEAGUE L: BRENTFORD/ASTON VILLACNBC8/22

source: showbuzzdaily

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Here is a chart that shows cumulative viewers for all sports shown in the timeframe.




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