1. Last week saw Liga MX pull a strong 666k on TUDN for the America v. Guadalajara match. A reminder that TUDN is in about half the homes in the US as its competitors (ESPN, NBCSN, FS1).
2. Right behind them, we see the familiar wall of Premier League programs. The Spurs v. Arsenal was an obvious hit because of the large fanbases in the United States. It's also worth noting that this match was on during early NFL games - really impressive stuff that I'm not sure has happened before in regards to soccer on TV in the US.
3. Further down this list are two disappointing MLS games. The energy has just evaporated from this season. I'm not sure the reasons for it, but it could have to do with resources being diverted to trying to hammer out a TV deal and the league navigating the Leagues Cup. Whatever it is, it's a terrible look.
4. The USWNT 2nd match against Paraguay didn't draw much interest. I tend to think scheduling these type of barnstorming games hurt the teams more than help. Of note; TUDN pulled 108k for the match.
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| US Cable Viewership: Soccer Programs Sep 21-27 |
| | | |
| Viewers (000) | Event/Game | Network | Date |
| 666 | LIGA MX SAT 2: AMERICA / GUADALAJARA | TUDN | 9/25 |
| 623 | PREMIER LEAGUE L: TOTTENHAM/ARSENAL | NBCSN | 9/26 |
| 415 | PREMIER LEAGUE L: LIVERPOOL/BRENTFORD | NBCSN | 9/25 |
| 331 | PREMIER LEAGUE L: MAN CITY/CHELSEA | NBCSN | 9/25 |
| 330 | PREMIER LEAGUE L: BURNLEY/LEICESTER | NBCSN | 9/25 |
| 318 | PREMIER LG LIVE STUDIO | NBCSN | 9/26 |
| 311 | LIGA MX SAT: TIGRES / UNAM | TUDN | 9/25 |
| 295 | PREMIER LG LIVE STUDIO | NBCSN | 9/25 |
| 287 | PREMIER LG LIVE STUDIO | NBCSN | 9/25 |
| 272 | PREMIER LEAGUE L: WOLVES/SOUTHAMPTON | NBCSN | 9/26 |
| 219 | LEAGUES CUP 9/22/21: LEON / SEATTLE | TUDN | 9/22 |
| 211 | WOMENS INTL FRIENDLY L: USA/PARAGUAY | FS1 | 9/21 |
| 206 | LIGA MX FRI: PUEBLA / CRUZ AZUL | TUDN | 9/24 |
| 188 | PREMIER LEAGUE GOAL ZONE | NBCSN | 9/26 |
| 184 | PREMIER LEAGUE GOAL ZONE | NBCSN | 9/25 |
| 161 | LIGA MX: SANTOS VS MONTERREY | FOX DEP | 9/26 |
| 159 | LIGA MX EF SAT: ATLAS VS LEON | TUDN | 9/25 |
| 149 | MAJOR LEAGUE SOCCER L: SKC/SEATTLE | FS1 | 9/26 |
| 144 | PREMIER LEAGUE L: BRIGHTON/CRYSTAL PALACE | NBCSN | 9/27 |
| 133 | LEAGUES CUP L: CLUB LEON/SEATTLE | ESPN2 | 9/22 |
| 116 | MLS REGULAR SEASON L: AUSTIN/LA GALAXY | ESPN2 | 9/26 |
| 113 | LIGA MX L: PACHUCA / NECAXA | TUDN | 9/23 |
| 108 | USWNT L: USA / PARAGUAY | TUDN | 9/21 |
| 96 | LIGA MX SUN: TOLUCA / SAN LUIS | TUDN | 9/26 |
| 80 | LIGA MX L: FC JUAREZ / CLUB ATLETICO | TUDN | 9/21 |
| 77 | MEXICAN FIRST DIVISION L: MONTERREY/TOLUCA | ESPN DEP | 9/22 |
| 73 | LIGA PREMIER EXTRA | UNIVERSO | 9/25 |
| 48 | LIGUE 1 – L: PSG VS. MONTPELLIER | BEIN ESP | 9/25 |
sources: showbuzzdaily, spoilertv, helltownbeer
Here's a look at total viewership on cable for all sports last week:
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