Showing posts with label EPL ratings. Show all posts
Showing posts with label EPL ratings. Show all posts

Wednesday, March 2, 2022

TV Soccer Viewership: FEB 22-28

Another busy week highlighted by the UEFA Champions League on network TV and the return of MLS. Before we get to the numbers... something new this year; below the normal weekly table I'll post up running averages by soccer league this year. 

NOTES:

• MLS had an opening weekend to forget - ESPN's game did poorly. Out of 112 ESPN programs rated last week, MLS landed 103rd for their opener on ESPN (the pregame show finished 109th).

• MLS had the lowest viewership of all ESPN programs on Sunday, Feb 7. This happens to MLS often and I feel that it has the network re-evaluating their relationship with the league.

• On aggregate, MLS opened 30% down over last year when comparing like for like openers. Last year the league started in April.

• The Champions League again tops the chart. This week featured two popular Premier League games so the numbers ticked up a bit from last week.

• TUDN's Liga MX coverage YOY has returned to zero. Until two weeks ago, it was trending down.

• Premier League is up 14% now YOY when looking at USA Network v NBCSN.

• Last note: US Soccer secured (effectively) their first TV deal outside the bubble of SUM (/MLS). It is between $25-27m a year for 8 years with WarnerMedia. It starts next year. WarnerMedia will use the games across multiple platforms (network and streaming). 

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US Cable Viewership: Soccer Programs Feb 22-28
Viewers (000)Event/GameNetworkDate
856UEFA CHAMP LEAGUE - ATHLETICO/MAN UNITEDCBS2/23
777UEFA CHAMP LEAGUE - CHELSEA / LILLECBS2/22
477PREMIER LEAGUE L: WATFORD/MAN UNITEDUSA2/26
436MLS SOCCER - PORTLAND / NEW ENGLANDFOX2/26
364LIGA MX SAT: UNAM / AMERICATUDN2/26
323PREMIER LEAGUE L: TOTTENHAM/LEEDSUSA2/26
320LIGA MX SUN: CRUZ AZUL / SANTOSTUDN2/27
317PREMIER LEAGUE L: WOLVES/WEST HAMUSA2/27
307PREMIER LG LIVE STUDIOUSA2/26
295USA SOCCER MEN          LESPN22/23
267PREMIER LG LIVE STUDIOUSA2/26
201LIGA MX L: QUERETARO / TOLUCATUDN2/24
194LIGA MX L: FC JUAREZ / TIGRESTUDN2/25
190MLS REGULAR SEASON      LESPN2/27
187UEFA CHAMPIONS LEAGUE: ATLETICO / MAN UTDTUDN2/23
181PREMIER LEAGUE GOAL ZONEUSA2/27
179FUT-EST-CHIVAS-TEL-UNVSO: GUADA VS PUEBLAUNIVERSO2/26
174MAJOR LEAGUE SOCCER: ATLANTA/KANSAS CITYFS12/27
168PREMIER LEAGUE L: NORWICH/SOUTHAMPTONUSA2/25
161UEFA EUROPA LEAGUE 1: NAPOLI / BARCELONATUDN2/24
161LIGA MX L: NECAXA / LEONTUDN2/25
153MLS REG SEASON PRELUDE LESPN2/27
138PREMIER LG LIVE STUDIOUSA2/27
137UEFA CHAMPIONS LEAGUE: VILLARREAL/JUVETUDN2/22
120LIGA MX L: PACHUCA / MAZATLANTUDN2/24
113MEXICAN FIRST DIVISION: MONTERREY/ATLETICOESPN DEP2/26
87FUTBOL CENTRAL LTUDN2/27
82LIGA MX: TIJUANA VS ATLASFOX DEP2/25

sources: showbuzzdaily, spoilertv, helltown

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As promised - The current averages (English language only) for soccer programs on TV. Broadcast events have been tagged as such. MLS highlighted.

Avg (000s) : Program
999 : EPL - Broadcast
817 : UEFA Champions League
785 : World Cup Qualifiers
748 : UEFA Champions League - Broadcast
436 : MLS - Broadcast
319 : Premier League
295 : USMNT
215 : USWNT
173 : General Soccer
172 : MLS
171 : Super Copa
118 : FIFA Club World Cup
38 : Ligue 1

Concacaf Champions League has only pulled a number on Span-lang TV (TUDN). FS2 has carried all the games except one. None have finished in the top 150 on the day they aired.
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Wednesday, September 29, 2021

TV Soccer Viewership: Sep 21-27

1. Last week saw Liga MX pull a strong 666k on TUDN for the America v. Guadalajara match. A reminder that TUDN is in about half the homes in the US as its competitors (ESPN, NBCSN, FS1).

2. Right behind them, we see the familiar wall of Premier League programs. The Spurs v. Arsenal was an obvious hit because of the large fanbases in the United States. It's also worth noting that this match was on during early NFL games - really impressive stuff that I'm not sure has happened before in regards to soccer on TV in the US.

3. Further down this list are two disappointing MLS games. The energy has just evaporated from this season. I'm not sure the reasons for it, but it could have to do with resources being diverted to trying to hammer out a TV deal and the league navigating the Leagues Cup. Whatever it is, it's a terrible look.

4. The USWNT 2nd match against Paraguay didn't draw much interest. I tend to think scheduling these type of barnstorming games hurt the teams more than help. Of note; TUDN pulled 108k for the match.

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US Cable Viewership: Soccer Programs Sep 21-27
Viewers (000)Event/GameNetworkDate
666LIGA MX SAT 2: AMERICA / GUADALAJARATUDN9/25
623PREMIER LEAGUE L: TOTTENHAM/ARSENALNBCSN9/26
415PREMIER LEAGUE L: LIVERPOOL/BRENTFORDNBCSN9/25
331PREMIER LEAGUE L: MAN CITY/CHELSEANBCSN9/25
330PREMIER LEAGUE L: BURNLEY/LEICESTERNBCSN9/25
318PREMIER LG LIVE STUDIONBCSN9/26
311LIGA MX SAT: TIGRES / UNAMTUDN9/25
295PREMIER LG LIVE STUDIONBCSN9/25
287PREMIER LG LIVE STUDIONBCSN9/25
272PREMIER LEAGUE L: WOLVES/SOUTHAMPTONNBCSN9/26
219LEAGUES CUP 9/22/21: LEON / SEATTLETUDN9/22
211WOMENS INTL FRIENDLY L: USA/PARAGUAYFS19/21
206LIGA MX FRI: PUEBLA / CRUZ AZULTUDN9/24
188PREMIER LEAGUE GOAL ZONENBCSN9/26
184PREMIER LEAGUE GOAL ZONENBCSN9/25
161LIGA MX: SANTOS VS MONTERREYFOX DEP9/26
159LIGA MX EF SAT: ATLAS VS LEONTUDN9/25
149MAJOR LEAGUE SOCCER L: SKC/SEATTLEFS19/26
144PREMIER LEAGUE L: BRIGHTON/CRYSTAL PALACENBCSN9/27
133LEAGUES CUP  L: CLUB LEON/SEATTLEESPN29/22
116MLS REGULAR SEASON   L: AUSTIN/LA GALAXYESPN29/26
113LIGA MX L: PACHUCA / NECAXATUDN9/23
108USWNT L: USA / PARAGUAYTUDN9/21
96LIGA MX SUN: TOLUCA / SAN LUISTUDN9/26
80LIGA MX L: FC JUAREZ / CLUB ATLETICOTUDN9/21
77MEXICAN FIRST DIVISION L: MONTERREY/TOLUCAESPN DEP9/22
73LIGA PREMIER EXTRAUNIVERSO9/25
48LIGUE 1 – L: PSG VS. MONTPELLIERBEIN ESP9/25

sources: showbuzzdaily, spoilertv, helltownbeer

Here's a look at total viewership on cable for all sports last week:




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Wednesday, April 28, 2021

Cable Soccer Viewership, Apr 20-26

MLS returns to ESPN for the first time in 2021 and tops this week's cable soccer ratings. LAFC v Seattle is turning out to be the best matchup for ESPN and the league. Last year's game pulled the best rating for an MLS game (pre-pandemic) since the beginning of 2020. This year's match is the 16th most viewed soccer program on cable this year.

Top 20 of 2021
12: Premier League
3: US Women's National Team
3: Olympic Qualifiers (men)
1: Liga MX
1: MLS

MLS games on FS1 continue to struggle. The LA Galaxy v NY Red Bulls, which had a nice Sunday afternoon timeslot as well as a Chicharito hattrick, only had 156k in viewership. SKC v Orlando, predictably, had 153k on Friday night.

In other events, the Premier League had a match on NBC's broadcast channel that pulled 866k (0.48) making it the most-watched soccer event in recent weeks.

Liga MX owned the top 10 with 7 events. 6 were on TUDN and 1 on Fox Deportes.

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On the top right is a histogram MLS viewership since the beginning of last year. It gives us an idea of where MLS is (generally). At the bottom of this post will be both ESPN and FS1 pulled out of the chart.
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US Cable Viewership: Soccer Programs Apr 20 - Apr 26
Viewers (000)Event/GameNetworkDate
498MLS REGULAR SEASON: LAFC v SeattleESPNApr 24, 21
434PREMIER LEAGUE L: MANCHESTER UNITED/LEEDSNBCSNApr 25, 21
391LIGA MX L: MAZATLAN / LEONTUDNApr 23, 21
390LIGA MX L: QUERETARO / JUAREZTUDNApr 25, 21
384LIGA MX SAT: ATLAS / CHIVAS GUADALAJARATUDNApr 24, 21
382LIGA MX SAT 2: TIGRES UANL / MONTERREYTUDNApr 24, 21
307LIGA MX SUN: TOLUCA / AMERICATUDNApr 25, 21
261LIGA MX: MONTERREY VS GUADALAJARAFOX DEPApr 21, 21
227LIGA MX FRI: PUEBLA VS UNAMTUDNApr 23, 21
217PREMIER LG LIVE STUDIONBCSNApr 25, 21
212PREMIER LEAGUE L: MAN CITY/ASTON VILLANBCSNApr 21, 21
212LIGA MX L: CRUZ AZUL / ATLETICO SAN LUISTUDNApr 24, 21
209PREMIER LEAGUE L: EVERTON/ARSENALNBCSNApr 23, 21
177LIGA MX L: PACHUCA / SANTOSTUDNApr 26, 21
160LALIGA SANTANDER MRQ-L: REAL VS. BETISBEIN ESPApr 24, 21
156LALIGA SANTANDER MRQ-L: VILLARREAL VS. BARCABEIN ESPApr 25, 21
156MAJOR LEAGUE SOCCER L: GALAXY/RED BULLSFS1Apr 25, 21
153MAJOR LEAGUE SOCCER L: SKC/ORLANDOFS1Apr 23, 21
134LALIGA SANTANDER-L: ATHLETIC VS. ATLETICOBEIN ESPApr 25, 21
130LIGA DE HONDURAS: VIDA VS MOTAGUAFOX DEPApr 21, 21
121PREMIER LEAGUE GOAL ZONENBCSNApr 21, 21
119PREMIER LEAGUE L: BURNLEY/WOLVESNBCSNApr 25, 21
117PREMIER LEAGUE SPECIALNBCSNApr 25, 21
113LIGA MX: TIJUANA VS NECAXAFOX DEPApr 23, 21
100FUTBOL CENTRAL LTUDNApr 25, 21
77LIGA MX FEMENIL L: AMERICA / CRUZ AZULTUDNApr 25, 21
72MISION EUROPATUDNApr 24, 21
61LIGA DE HONDURAS: MARATHON V REAL DE MINASFOX DEPApr 21, 21
source: showbuzzdaily












The reason the histogram looks a little funny (there should be data points to the left of the high points) is because my source for the data only captures the top 150 cable shows on the day. There are occasions where MLS doesn't meet that threshold.

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