FS1 MLS ratings are falling

FS1 has a major Major League Soccer problem. There's no way to spin the numbers above. I can't imagine the league is happy with this performance.

What's the problem? ESPN and UDN are hanging in there (mostly). ESPN moved a lot of games from ESPN2 to the flagship station this year to try and get it to catch fire. It's kinda worked, but it's normal for the weekly MLS game to have the lowest rated program on the day. 

Fox is something different this year, however. It's bad and falling. Even before the Olympics started. 

There are a number of reasons for this. First and foremost, for me, is the competitive MLS format. It's phony-baloney. This impacts the other nets as well, of course. From there you have guys calling games that shouldn't even be near the local high school games. Alexi Lalas leads the way, here. Rob Stone a close second. It's just not working (I cringe each time I see a new tweet from Lalas). Another issue with the broadcast is the giant ad break-ins where the game screen shrinks to accommodate an advertiser. It's an action killer. 

This isn't some blogger opinion. The numbers are garbage and getting worse. The dip you see in 2015 is when the NFL kicked off. I'm expecting MLS ratings on FS1 to fall off the edge of the earth this year. 

NFL Decimates MLS TV Ratings

Major League Soccer's ESPN and Fox Sports ratings took an enormous hit on the opening weekend of the NFL season. The match on Fox Sports 1 between came in Orlando City and Sporting Kansas City came in at 58% below season network average while ESPN 2 was hit even harder losing almost three-quarters of their regular MLS audience (-73%).

Here is the breakdown:

215k : 2015 FS1 Viewership Avg

91K : Sunday's Match

-124k : Below Season Average

233k : 2015 ESPN2 Viewership Avg

63k : Sunday's Match

-170k : Below Season Average






Combined, that is a 66% loss in total viewers to MLS. Taking it on the surface that means that a mere 33% of the viewers over the spring to summer are MLS-first fans. There's obviously a lot more to that equation but rarely do we get such clear head to head match up.

This could be filed as "not news" by most of us out there as the NFL finally jumps off the starting blocks but rarely do we have the numbers publically before us like this (which you can find at sportstvratings.com). It's a guess on my part, but I find it hard to believe that MLS drew fewer numbers in the past.

For me, the drop in audience is shocking. The issues MLS has drawing an audience has to do with the fear of going their own way and breaking free of copying league formats used in the rest of the country. We've said it here many, many times on this site through posts and podcasts - SOCCER is a popular sport in this country but MLS is not. Going after the "casual fan" (or Butch, as I have called him) caused MLS to get completely blotted out this weekend.

We need leaders working in the sport. Lacking the courage to separate themselves from the rest of the domestic leagues and the humility to recognize that there are better ways of organizing soccer has hurt MLS for 20 years. Going forward will be no different unless things change drastically at the US Soccer Federation level.