Tuesday, August 9, 2016

FS1 MLS ratings are falling

FS1 has a major Major League Soccer problem. There's no way to spin the numbers above. I can't imagine the league is happy with this performance.

What's the problem? ESPN and UDN are hanging in there (mostly). ESPN moved a lot of games from ESPN2 to the flagship station this year to try and get it to catch fire. It's kinda worked, but it's normal for the weekly MLS game to have the lowest rated program on the day. 

Fox is something different this year, however. It's bad and falling. Even before the Olympics started. 

There are a number of reasons for this. First and foremost, for me, is the competitive MLS format. It's phony-baloney. This impacts the other nets as well, of course. From there you have guys calling games that shouldn't even be near the local high school games. Alexi Lalas leads the way, here. Rob Stone a close second. It's just not working (I cringe each time I see a new tweet from Lalas). Another issue with the broadcast is the giant ad break-ins where the game screen shrinks to accommodate an advertiser. It's an action killer. 

This isn't some blogger opinion. The numbers are garbage and getting worse. The dip you see in 2015 is when the NFL kicked off. I'm expecting MLS ratings on FS1 to fall off the edge of the earth this year. 

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