Sunday, August 7, 2016

Crew SC Jersey Sponsorship Up

Sliding below the radar this year is that it is the final year of the Barbasol's deal with Columbus. Hard to believe that it's been five years.

During a recent #CREWSC RIDE ALONG with team Operator / Investor Anthony Precourt a question was asked about upcoming initiatives - here is his response:

I'd say that one of our big business initiatives I'm working very hard on is their new jersey sponsorship for next year. Barbasol has been a great partner of ours for the last five years, um, ya know, it's the last year of the contract, so we're hopeful that Barbasol will be in the mix and we're talking with some other companies and... that's a big thing.

That is a big thing. Barbasol has become a big part of the "brand." Looking back, it was a huge get for the previous group of investors in Columbus. I wouldn't expect MLS Columbus to have much trouble getting something on the front of the kit, just a matter of what and how much.

Side note: The cautious approach to the summer window was likely, at least in part, to the uncertainty with the jersey sponsor. It's a large revenue stream for MLS teams.

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