Showing posts with label nfl. Show all posts
Showing posts with label nfl. Show all posts

Sunday, September 6, 2026

2025/2026 Broadcast Season Sports & Special Events Ranking

When analyzing television ratings, it is important to remember that broadcast networks operate on a traditional broadcast calendar (running from September through late summer, much like an academic school year). This report specifically tracks primetime programming metrics (measured primarily by Adults 18–49 Live+SD averages through September 20, 2026).

Because this dataset is strictly filtered for primetime evening hours, it highlights how major sports leagues, special events, and niche broadcasts compete directly against traditional evening entertainment like dramas and comedies.

A quick note about World Cup matches - kickoffs were mostly not in primetime.

2025/2026 Broadcast Season Sports & Special Events Ranking

(Ranked by Live+SD Total Viewers / Persons 2+)

  1. NBC Sunday Night Football (NBC) – 20,440,000 viewers (Demo: 4.73)

  2. Monday Night Football on ABC (ABC) – 11,574,000 viewers (Demo: 2.14)

  3. The OT [FOX NFL Postgame] (FOX) – 11,184,000 viewers (Demo: 2.56)

  4. FIFA Men WC Postgame (FOX) – 10,312,000 viewers (Demo: 2.64)

  5. FIFA Men WC Rain Delay (FOX) – 9,105,000 viewers (Demo: 2.73)

  6. FIFA Men WC Today - WK (FOX) – 8,542,000 viewers (Demo: 2.41)

  7. Saturday Night Football (ABC) – 7,668,000 viewers (Demo: 1.66)

  8. Football Night in America Part 2 (NBC) – 5,652,000 viewers

  9. FIFA Men WC Today - Pri (FOX) – 4,626,000 viewers

  10. FOX NASCAR Cup Series (FOX) – 4,481,000 viewers

  11. Notre Dame Football (NBC) – 3,988,000 viewers

  12. NBC B1G Sat Night Football (NBC) – 3,729,000 viewers

  13. NASCAR Cup Series Race (NBC) – 3,131,000 viewers

  14. NBC NBA Sun NT Bskbl (NBC) – 2,899,000 viewers

  15. FOX IndyCar NICS - Rain (FOX) – 2,878,000 viewers

  16. NBC WNBA Sun Bskbl (NBC) – 2,781,000 viewers

  17. FOX Sat Baseball - Rain Delay (FOX) – 2,658,000 viewers

  18. NBC MLB Sun NT Basebl (NBC) – 2,485,000 viewers

  19. FOX CFB Fri - Big10 Prime (FOX) – 2,421,000 viewers

  20. NBA Saturday Primetime (ABC) – 2,276,000 viewers

  21. FOX Saturday Baseball (FOX) – 2,019,000 viewers

  22. FOX CFB - Big10 Prime (FOX) – 1,970,000 viewers

  23. NBC MLB Rain Delay (NBC) – 1,890,000 viewers

  24. FOX C. Hoops - Big10 Prime (FOX) – 1,565,000 viewers

  25. Mission Foods NHRA Series (FOX) – 1,177,000 viewers

  26. Women's NCAA Volleyball - Friday (FOX) – 943,000 viewers (Demo: 0.18)

  27. MLS Soccer - Fri Prime (FOX) – 587,000 viewers (Demo: 0.12)

  28. MLS Soccer - Sun Evening (FOX) – 578,000 viewers (Demo: 0.13)

  29. MLS Soccer - Sun Prime (FOX) – 331,000 viewers (Demo: 0.08)

  30. LIV Golf - Sunday (FOX) – 320,000 viewers

  31. MLS Soccer - Prime (FOX) – 248,000 viewers (Demo: 0.06)

  32. AVP Volleyball League (CW) – ~231k – 234k viewers


Key Takeaways


  • The Football Hegemony: NFL windows (Sunday Night Football, Monday Night Football, and postgame coverage like The OT) completely dominate the top tier, pulling anywhere from 11 million to over 20 million viewers.

  • The Volleyball Factor: Friday night Women's NCAA Volleyball pulls a healthy 943,000 viewers in its primetime slot, placing it ahead of standard regional MLS telecasts, golf blocks, and niche motorsports.

  • The Soccer Landscape: Because this report isolates primetime slots, MLS matches land in the 248k to 587k viewer range, aligning with specialized weekend sports windows and auxiliary programming.

Friday, November 29, 2024

The Decline of TV, Impact on Soccer


With over 60 different soccer leagues and events scheduled for US TV in 2024, fans can enjoy everything from the excitement of the African Cup of Nations Qualifiers to the skill of the US Women's National Team.

For anyone under the age of 30 or so, it may seem like it's always been this way but it hasn't. The rise of sports runs parallel to the rise in cable and satellite television (or Pay-TV). It went from 50 million households in the 1990's to nearly 100 million as recently as 2014. With nothing to compete with, sports thrived in this quarter-century timeframe via massive TV deals and advertising.

THE PARTY IS OVER

Now that we are halfway through the 2020's we clearly see the shift away from old model and into a new world. Yes, people still watch and pay for TV, they just do it much less.

Another way to put this is that people aren't just "cutting the cord," they are cutting out watching TV altogether.

Social Media, Video Games (incl. mobile), YouTube, and various other streaming apps have all taken away from TV viewing habits that we can trace back to the 1950s.

This shift has already by and large claimed the lives of broadcast shows. Live sports appeared resilient up until the last couple of years. Even foundational changes in Nielsen measurement systems can't hide the erosion of viewership.

Now we have fragmentation. Smaller audiences.

This will lead to only a handful of leagues/events surviving on TV over the next five years by fighting for tv scraps. Things like the NFL, College Football, and March Madness will be what draws viewers to live linear events. The next tier (NBA, NHL, MLB) will be fighting for air now that it's clear the TV audience is half of what it was 10 years ago.

For soccer? Fans will seek out large international events. The Premier League, as well. But Liga MX, MLS, NWSL, and the smaller leagues like the USL and various Central American Leagues will be relegated to niche status on streaming services that pull in figures that measure five digits or less. Gone are the days of average viewership numbers of 300k on linear networks like ESPN, TUDN, FS1.

HOW TO SURVIVE

The NFL is already doing it. 

1. Get your live product on Netflix, YouTube, and/or Amazon. These three companies pull just as much screen time as all of Pay-TV in the US right now. Five years from now, it will be double that (if Pay-TV still exists at all).

2. Fight for broadcast windows. 

The future of sports will look like how Amazon does Thursday Night Football and how Netflix did the Tyson v. Paul fight.

FINAL THOUGHT

In the very near future "TV" will be Netflix, YT, and Amazon in the same way we see broadcast networks like NBC, TNT, ESPN, ABC, FOX, etc now.

The pie is getting smaller. The existence of all these sporting events south of the NFL will rely on other forms of revenue and not TV.

Saturday, December 17, 2022

MLS on TV Updates

1. MLS on Apple
Last month Apple announced the price structure for its MLS offering. Retail cost will be $15 per month or $99 a year. Fans with Apple TV+ (ATV+) already can get it for $13/$79. Apple will be giving the person paying for MLS season tickets the application for free.

For whatever reason, they are not allowing customers to purchase the option until Feb. 1, 2023.

The MLS Season Pass application will exist within the Apple TV as a stand-alone service (meaning; an app within the app). Apple TV+ ($7 per month) will show a couple MLS games a week outside of the MLS app.

Apple and MLS will be producing all the matches themselves.


2. ESPN Out, FOX Sticks Around
With Apple more or less buying everything MLS offers on a screen, traditional linear TV companies will not be able to produce games when acquiring rights. More or less this means that they would just be airing the Apple broadcast feed. Since Apple is so large, pretty much every potential media partner is a competitor making it a difficult sell.

After being with MLS since day one 27 years ago, Disney (ABC/ESPN) is out as an MLS TV partner. Going back to the early 90s, you will remember that jumping into MLS was one of Disney's first big buys after taking over ABC. After all these years it is surprising MLS would not do everything possible to keep ESPN on board. ESPN likely knows more about MLS than MLS.

FOX decides to stick around and carry a normal schedule of MLS games. They only signed on for four years, taking them to the 2026 World Cup (to which they own rights). This means they will air around 15 games on big FOX and another dozen or so on FS1/FS2.

No financial details of the FOX deal were given. This likely means FOX is doing this at cost (Free).

3. Leagues Cup
Univision opted to not carry regular season MLS games but will show a "select" amount of Leagues Cup events along with FOX's FS1/2. Univision will likely stick with Club America for as many games as they have in the month-long event.

The Leagues Cup is now a month-long tournament and MLS will suspend their regular season while it is going on.


4. No NFL on Apple
I mention this because the NFL and MLS are very intertwined. MLS was more or less born from the NFL in 1995 and reborn with even stronger ties in 2002. Apple's $2.5b investment into MLS could have been seen as a sort of down payment to carry the NFL's own "Direct Kick" package now that it is up for bid. 

It was announced last night that both parties are stepping away from the negotiating table.

What does this mean? Speculation: I think Apple will probably adjust its MLS product within the next 12 months or so. Either knocking down the price or just offering it as part of the ATV+ sub fee.

Sunday, October 14, 2018

Columbus Crew Saved?


It appears that the Columbus Crew have been saved by a potential new investment team comprised of Cleveland Browns owner (Dee and) Jimmy Haslam along with longtime Crew physician Pete Edwards.

A rumor emerged somewhere over on the "big soccer" message boards late last week that a deal had been struck and provided further detail into what, how and when. Like these things tend to do, it spread like a wildfire that ultimately led to a local brewery named Endeavor opening it's doors early on Friday, October 12.

Crowds gathered there to await official word that they figured was sure to come.

I was curious enough in what was going on to make the trip to Endeavor myself to see what was up. Sure enough, a moderately sized crowd was there decked out and Crew gear milling about in front of "save the crew" banners. Two local news teams were on the scene (channel 10 and ABC 6) to cover the action, as well.

Once I squeezed in the doors, I started scanning the crowd looking for I don't know what. I figured if it was an NFL owner involved there would be a massive contingent of sharply dressed team officials and media there - but there was not. MLS officials aren't normally as sharp as NFL, but they are fairly easy to spot - and they didn't appear to be there. Or if they were, they were there as fans.

Patrick Murphy - Reporter
The only "official" person I could spot was Josh Williams, who has been with the team for the better part of the last decade.

It was a bizarre scene. Fans and media showing up just because of a rumor. Out of the corner of my eye, I spotted some familiar faces like former Massive Report podcast mate Chris LaMacchia and local beat writers Patrick Murphy (Massive Report) and Andrew King (MLS). I headed over to get some info, but none was to be found. Turns out, they were in the dark just as much as anyone else.

The only concrete info I could find was that Josh Williams just decided to show up because he "heard something was up." Anyone familiar with Josh knows that if there was even a hint of his hometown NFL team being involved, he would be there. As a matter of fact, he might not have even heard. That team is so ingrained into its people, it was likely just instinctual for the northeast Ohio native. His feet could have just started carrying him in that direction without his conscience even knowing what was going on.

Rumors of an official announcement from Alex Fischer, local business leader and often voice of potential new leadership popped up, but it got pushed back. Then rumor of the Browns making a statement came and went.

At this point, it was clear that the official parties involved (MLS, new ownership) were not ready to make an announcement. Columbus Crew fans were ready, however. They were goddamn ready,  thus creating the most fascinating thing about what happened that day - the gathering at Endeavor got so much attention that it forced an official reaction. Power to the fans.



Here is a summary: MLS came out strong in support of what was going on down in Austin and confirmed talks with a new group. The potential local ownership group confirmed interest and advanced negotiations... and released a bizarre statement through a Browns twitter feed, that in part said they were "hopeful to be a part of the solution to keep the team," and "We would invest in a strong infrastructure within the Crew organization so that we can continue our focus and commitment to building a winning Cleveland Browns football team."

Jimmy Haslam has long wanted a training facility in Columbus, so it appears his involvement is basically to get that done. Based on the team statement, that is.

None of this suggests it is a done deal, but it looks positive for folks that want to keep the team in town and boy did they celebrate. As they should. It's been a long year for them.

------------

At this point, it looks like MLS is okay with selling the Crew brand to Haslam and Edwards and letting Anthony Precourt work out things in Austin, but neither part appears to be complete. At worst, it is Don Garber and MLS meeting requirements to settle the suit with the state about moving the team.

WHAT'S NEXT

It's gotten late in the game for MLS to do anything in both Austin and Columbus for 2019. I expect the negotiations between MLS and new ownership to drag on and Austin to not field a team next year. What this means is that there is a possibility that Columbus could be, in part, run by the league next year.

Sunday, August 16, 2015

Shift in Youth Participation

Soccer and Tackle Football are down while Ice Hockey, Rugby and Lacrosse are up. A new study out this week that tracks the change in youth participation in a number of sports in the USA over a five year period and comes with surprising finds.

2015 SFIA U.S. Trends in Team Sports Report looked at the total change in youth participation (ages 6-17) in sports from 2009 to 2014 and found that there is a measurable shift in what kids are doing. Looking at the top, the kings of youth sports are still Basketball, Soccer, Baseball and Football but each one of them has seen a decline in participation. Tackle Football, most notably.

Change Down from 2009 : Sport (total participants, in 000s)
-7% : Basketball (9,694)
-8% : Soccer, Outdoor (7,656)
-4% : Baseball (6,711)
-18% : Tackle Football (3,254)

(sorted by total participants)

In the sports tracked by in the SFIA study, there was nearly a 10% drop in all participation in all of the top 12 most popular youth sports save for one in Gymnastics (+12%). Here are the top gaining sports:

Change Up from 2009 : Sport (total participants, in 000s)
+101% : Rugby (301)
+44% : Ice hockey (743)
+29% : Lacrosse (804)
+23% : Volleyball, sand/beach (652)
+12% : Gymnastics (2,809)

(sorted by % change)

Over the years, there has been a lot of talk about the popularity of youth soccer in the United States. One of the things the sport has that is overlooked in studies is participation by gender. Tackle Football and, to a large degree Baseball (Softball is teased out in this study), are predominately only available to boys. This obviously means that half the population in the country isn't interested. This is why you get talking heads in sports that dismiss studies like this because of the lack of correlation to the popularity of sports among adults.

What the number above suggest is that 10% of kids are finding something else to bide their time with and there is a shift away from a few of the traditional sports to 2nd tier sports like Rugby, Ice Hockey and Lacrosse. On the surface, the gainers are sports that are usually reserved for middle to upper middle class. One could conclude that recent concerns with concussions has devastated American Football and Soccer within the well-to-do sector of the population.

In a recent article in the Sports Business Journal, Bill King tackled the topic and talked to a lot of people and asked them about what might be causing the changes. Answers went from kids focusing on one sport these days to the concerns about safety. If anything, after reading the article, you will be left with no conclusions.

Studies like this one can be a call to action, however. There are efforts being made by USA Hockey to increase participation that appear to be working as well as, on the other side of the spectrum, a "Heads Up" training program the NFL has introduced to help ease parents minds on concussions. The latter appears not to be working - save for the fact that the fastest growing demographic watching the sport on TV is women (go figure that one out).

We'll see what this means in the years to come. It is interesting to think about but if you ask 100 different people what they think of it, you will get 100 different answers.

Except on the top of Tackle Football (that's likely bad news for the sport).

--------------------------------------------------------------------

SOCCER, DAYS OF FUTURE PAST

So what does this mean for the sport in the US? It's a particular call out because the high participation numbers have been used to foretell the coming popularity of the sport at the professional levels. We've been hearing it since the early 1980s. Fast forward 30 years and it turns out that the only thing it foretold in those numbers was that lots of youth programs figured out how to make a lot of money.

The US has a professional league going on 20 years now, but the figures are showing that the number of US-born players in MLS is decreasing by the year and they are having to drop to "the minors," where there is no promotion and relegation and very few scouts watching, to keep playing.

The lack of an organized system this country has been talked about countless times, but perhaps if the trend is parent pulling their children out of the sport because of safety, travel, cost or unfulfilled promises at expensive "elite" levels then maybe we'll see some real change happen.

Tuesday, February 24, 2015

TANKING IT

Not exactly sure how losing on purpose got associated with the word "Tanking," but it is and most people understand it when it's used in a sports context. Thinking back through all my years of US sports watching, I seem to remember it always being sort of around. Maybe more of a wink and a nod, but it was there - but it was also rare.

"Back in the old days" it was seen as a shameful act, that tanking. The thought of going into a competition to purposefully lose was once seen as a commandment brought down from Mount Sinai by Moses himself. THOU SHALT NOT LAY PURPOSEFULLY UNDER THE FEET OF THINE ENEMY, it says. Well, almost says.

There is a biblical connection to not losing on purpose that permeates U.S. sporting culture that is sold, repackaged, sold and sold and sold again. In the US it comes in the form of the Great Underdog. And who was one of the first and most famous of all underdogs? Why it was David and his victory over Goliath.

I consider the "never say die, always try your hardest" approach one of the greatest attributes of the United States sporting culture. No matter the odds, no matter the opponent, Americans always believe they can win. It's brought us things like The Miracle on Ice, 1982-83 NC State, Gene Hackman, Rocky and (some might say) saving the day in WWII.

What of this approach now though?

Out in Tennessee a few days ago two high school girls basketball teams played a scheduled match in which they both tried to lose in order to avoid a superior opponent in an upcoming tournament, and thus extend their season. What ended up happening was down right biblical. Reports out of the district have girls time killing, missing shots on purpose and even one side trying to score on themselves. Unconfirmed reports say that after the game there the match there were rivers turning to blood and many locusts.

It's more than fitting (and I kid you not) that one of schools is from Smyrna. A place likely named after biblical city that is mentioned in the Book of Revelations.

In a story from The Tennessean today, fired up columnist David Plazas felt robbed of a potential match up that faced the winner:
"It’s that David-and-Goliath moment when you can test your mettle even if your rival is bigger and better armed than you."
The punishment for the two schools was severe. Each school ended up getting fined (in high school?) as well as kicked out of the tournament all together. I can't get over that. Applying a fine to a high school for trying to gain an advantage in a system they didn't create reminds me of one of my favorite Charles Frazier lines from Cold Mountain;
"Every piece of this is man's bullshit. They call this war "a cloud over the land" but they made the weather and then they stand in the rain and say "Shit, it's rainin'!"

GREAT THE REWARD

Last place wins
Great rewards await anyone who tries their hardest. No question. But in the realm of athletic competition in this country, where the spoils of losing at our highest levels greatly benefit and reward failure, it's hardly surprising that we see teams at the high school level mimic pro teams like the Philadelphia 76ers or (dare we say) Columbus Blue Jackets.

Tanking in the major sports in the US is rewarded via high draft picks and extra money usually (in the case of MLS, not making the playoffs gets you just about as much as making it). Player movement in domestic sport is so restrictive that sometimes tanking has become a necessity.

As close as a few years ago, you would rarely hear of fans and columnists and even analysts openly approving of teams tanking it. There's been a shift in that approach recently though. Complete shift. So much so that we see "star" players dropping out of season all together towards the end to help get a jump on the next year (Kyrie Irving last couple years before LeBron and I'll put Kobe in that mix this year, moving surgery up). I know plenty Cleveland Browns' fans that regularly route for losing after the first few games so they can get better picks.

Tanking-It is now seen as a prudent competitive approach. "Gamesmanship," is what some are calling it. It's hard to disagree with it, really. But herein lies the issue. Teams breaking one of the commandments of sports is merely a bi-product of the ridiculousness of league set ups. Losing is rewarded, so why not lose.

There are those out there, like Plazas, that will always condemn the idea of losing on purpose but never quite understand why they think that way. Which is unfortunate.

Effort in the face of long odds use to be what we structured our leagues around in the US. Now the scales have tipped way too far in favor of not even trying. What we are left with is rewarding people trying to gain at failure instead of actually punishing poor performance. It's all mixed up.

EVERYBODY IS STILL ALIVE

Sixers are still in it!!
Not doing well in your conference? Well you still within striking distance in your division, right? No? What about taking down that regional rival?  Hmmm. US leagues are bloated. So many teams but only one winner. The remedy for that is breaking it up into smaller groups so that you (FAN) don't ever really feel that far away from winning SOMETHING, but if you are too far away from even any of that? Tank it and reap the rewards of failure.

Actual competition in this country has gotten so convoluted, it's hard to tell that most of it is a charade to keep you tuned in. We have gotten so far away from actual, honest competition that we think have a four team playoff is a "fair" way to determine a National Champion when most of the 100 + D1 schools haven't, don't and probably never will, play each other.

The competitive models in our major leagues need to be re-examined, re-thought and re-booted. Otherwise we are forever doomed to watching half the teams in any league engage in a rat race to the bottom - celebrating them all along the way while wondering what the hell happened to the American Way.