The USWNT tops last week with big numbers across both languages and TV watching formats.
Highlights/Lowlights:
• US Women top 5m on FOX and 800k on Telemundo and add another 300k from streaming platforms across the Fox Sports App, Peacock (Span), Universo streaming platforms.
• Messi's debut for MLS Miami was in the Leagues Cup. The game was available on MLS Season Pass and Univision. It pulled 1.7m on Univision, which is good for a game involving a Liga MX team on the network. It was great for an MLS team, but it's like saying the MLS All-star team vs. Arsenal is "an MLS game."
• The Women's World Cup is averaging a bit over 1m on FOX powered, obviously, by the US Women. FS1 is just averaging 154k. This is an awkward World Cup as far as TV viewing. Most kickoffs are overnight or early morning.
• Big ticket European friendlies are doing well on ESPN. Real vs AC Milan pulled 439k on ESPN. Wrexham's match vs Chelsea pulled another 300k.
• Outside of the Messi match, the Leagues Cup is a mixed bag. Some of this is due to the games being simulcast on Season Pass, but most of it is a lack of Eng-lang interest. The 4 games on FS1 didn't pull enough to finish in the top 200 sports programs on the week (bad).
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| US TV Viewership: JULY 17 - 23 |
| | | |
| PREMIER LEAGUE | | |
| LIGA MX (Mexican Soccer) | | |
| MAJOR LEAGUE SOCCER | | |
| | | |
| Viewers (000) | Event/Game | Network | Date |
| 5,263 | FIFA WWC: USWNT / VIETNAM | FOX | 7/21 |
| 1,753 | LEAGUES CUP FRI: CRUZ AZUL VS INTER MIAMI | UNI | 7/21 |
| 1,228 | FIFA WMN WC GS 10:15-7/20: NIGERIA VS CANADA | FOX | 7/20 |
| 810 | FIFA-FEM-23-9-: USWNT / VIETNAM | TEL | 7/21 |
| 804 | FIFA WMN WC GS: DENMARK VS CHINA PR | FOX | 7/22 |
| 525 | FIFA WMN WC GS: ENGLAND V HAITI | FOX | 7/22 |
| 506 | LEAGUES CUP PT: NEW YORK CITY FC VS | UniMas | 7/23 |
| 468 | FIFA WMN WC GS: FRANCE VS JAMAICA | FOX | 7/23 |
| 461 | LEAGUES CUP PT: PHILADELPHIA UNION AT | UNI | 7/22 |
| 439 | INTERNATIONAL SOCCER L: REAL MADRID/AC MILAN | ESPN | 7/23 |
| 436 | LEAGUES CUP PT: PUEBLA VS MINNESOTA | UniMas | 7/23 |
| 433 | LEAGUES CUP PT: PORTLAND TIMBERS AT SAN | UNI | 7/22 |
| 413 | FIFA WMN WC: AUSTRALIA VS IRELAND | FOX | 7/20 |
| 387 | LEAGUES CUP FRI: CRUZ AZUL / INTER MIAMI | TUDN | 7/21 |
| 360 | INTERNATIONAL SOCCER: MAN UNITED/ARSENAL | ESPN | 7/22 |
| 307 | FIFA WMN WC: ENGLAND VS HAITI | FOX | 7/21 |
| 303 | INTERNATIONAL SOCCER L: CHELSEA/WREXHAM | ESPN | 7/19 |
| 273 | LEAGUES CUP PT: NYCFC / ATLAS | TUDN | 7/23 |
| 266 | FIFA WMN WC: NEW ZEALAND VS NORWAY | FOX | 7/19 |
| 231 | ESPN FC L: | ESPN | 7/19 |
| 231 | FIFA W WORLD CUP: PHILIPPINES/SWITZERLAND | FS1 | 7/20 |
| 205 | FIFA WWC HIGHLIGHTS: 3 | FS1 | 7/22 |
| 197 | FIFA WOM WORLD CUP: SWEDEN/SOUTH AFRICA | FS1 | 7/22 |
| 190 | FIFA WMN WC: AUSTRALIA VS IRELAND | FOX | 7/19 |
| 177 | FIFA W WORLD CUP: NETHERLANDS/PORTUGAL | FS1 | 7/22 |
| 165 | LEAGUES CUP PT: PUEBLA VS. MINNESOTA | TUDN | 7/23 |
| 155 | FIFA WWC: USWNT / VIETNAM | FSApp | 7/21 |
| 152 | FIFA WWC: USWNT / VIETNAM | Peacock | 7/21 |
| 146 | FIFA WWC LIVE L: 31 | FS1 | 7/23 |
| 129 | FIFA WWC TONIGHT L: 35 | FS1 | 7/22 |
| 125 | FIFA WWC TONIGHT L: 30 | FS1 | 7/20 |
| 124 | FIFA WOM WORLD CUP GS L: ZAMBIA/JAPAN | FS1 | 7/21 |
| 113 | FIFA WOM WORLD CUP GS L: SPAIN/COSTA RICA | FS1 | 7/20 |
| 111 | FIFA WWC HIGHLIGHTS: 2 | FS1 | 7/21 |
| 86 | ESPN FC: WOMEN?S SOCCER SPECIAL | ESPN | 7/19 |
| 0 | Leagues Cup: NYCFC/ATLAS | FS1 | 7/23 |
| 0 | Leagues Cup: PUEBLA/MIN | FS1 | 7/23 |
| 0 | Leagues Cup: PHILADELPHIA/TIJUANA | FS1 | 7/22 |
| 0 | Leagues Cup: PORTLAND/SAN JOSE | FS1 | 7/22 |
Sources: Sports Media Watch, Spoiler TV
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Note: My primary source for this data has changed from ShowBuzzDaily to a combination of Sports Media Watch and Spoiler TV. Bear with me while I get my hands around providing this data. Thank you.
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