Thursday, July 6, 2023

Soccer Viewership: JUN 27-JUL 2

Univision's broadcast coverage of the USMNT tops FOX.

Highlights/Lowlights:

• The Mexican National Team takes the top two spots, expectedly.

• Univision's coverage of the USMNT vs. Trinidad and Tobago edges out FOX. It is possible this is an indication that Span-lang support is high(er) among Span-lang fans, but Qatar vs Honduras and Canada vs. Guatemala also pulled similarly. It's more of an indication that Univision has a lot of soccer fans.

• Like the 2021 Gold Cup, Eng-lang coverage of the Gold Cup is poor, overall. USMNT on FOX is really the only notable number. The rest of the event on FS1 averages in the 200s.

• MLS came in at about the same number as we've seen all season (300s) on FOX.

• A couple preview shows on FS1 ahead of the Women's World Cup jumped on this week. Kick-off is on July 20 and Kick-off times are all over the map. You can see why this tournament was hard to sell to broadcasters across the world.

Most games will be on in the middle of the night, easter time. West Coast will have the better of this one, but they will still be late save for USWNT games and a few other European (western) teams, which will be around 9 PM or so (6 PM PST) or 8 AM.

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US TV Viewership: JUNE 27 - JULY 2
PREMIER LEAGUE
LIGA MX (Mexican Soccer)
MAJOR LEAGUE SOCCER
Viewers (000)Event/GameNetworkDate
2,190GOLD CUP 2023 UNI 29: MEXICO VS QATAR +TUNIVISION7/2
1,973GOLD CUP 2023 UNI 21: HAITI VS MEXICO +TUNIVISION6/29
1,211GOLD CUP 2023: USMNT VS TRINIDAD-TOBAGOUNIVISION7/2
1,187GOLD CUP 2023 UNI 20: QATAR VS HONDURASUNIVISION6/29
1,136GOLD CUP 2023 UNI 25: GUATEMALA VS CANADAUNIVISION7/1
1,088GOLD CUP - GROUP: USA VS TRINIDAD TOBAGOFOX7/2
784GOLD CUP 2023 UMA 17: GUATEMALA VS CUBAUniMas6/27
774GOLD CUP 2023 UMA 19: ST KITTS VS USMNTUniMas6/28
690LIGA MX FRI: AMERICA VS FC JUAREZ +TUNIVISION7/1
613CONCACAF GOLD CUP L: GS: SAINT KITTS/USAFS16/28
584GOLD CUP 2023: EL SALVADOR VS COSTA RICAUniMas7/1
583GOLD CUP 2023 UNI 24: CUBA VS GUADELOUPEUNIVISION7/1
554COPA ORO 2023 UNI 21: HAITI / MEXICOTUDN6/29
530GOLD CUP MATCH DAY L: MEXICO/QATARTUDN7/2
495GOLD CUP 2023: JAMAICA V TRINIDAD-TOBAGOUniMas6/28
397GOLD CUP 2023 UMA 28: HONDURAS VS HAITIUniMas7/2
391GOLD CUP 2023: CANADA VS GUADELOUPEUniMas6/27
391GOLD CUP MATCH DAY L: MEXICO/QATARFS17/2
380MLS SOCCER: ATLANTA UNITED V PHILADELPHIAFOX7/2
338GOLD CUP 2023 UMA 22: MARTINICA VS PANAMAUniMas7/1
309COPA ORO 2023 UNI 20: QATAR VS HONDURASTUDN6/29
297COPA ORO 2023 UMA 17: GUATEMALA / CUBATUDN6/27
291COPA ORO 2023: USMNT V TRINIDAD Y TOBAGOTUDN7/2
276COPA ORO 2023 UMA 19: NIEVES VS. USMNTTUDN6/28
274CONCACAF GOLD CUP L: EL SALVADOR/COSTA RICAFS17/1
266CONCACAF GOLD CUP L: GS: HAITI/MEXICOFS16/29
262GOLD CUP MATCH DAY L (9:35 PM)FS16/28
238COPA ORO 2023 UNI 25: GUATEMALA / CANADATUDN7/1
224CONCACAF GOLD CUP L: GUATEMALA/CANADAFS17/1
203CONCACAF GOLD CUP LFS17/2
194CONCACAF GOLD CUP L: GS: GUATEMALA/CUBAFS16/27
179COPA ORO 2023: CANADA / GUADELOUPETUDN6/27
179CONCACAF GOLD CUP: JAMAICA/TRINIDAD TOBAGOFS16/28
174CONCACAF GOLD CUP L: CANADA/GUADELOUPEFS16/27
171CONCACAF GOLD CUP L: GS: QATAR/HONDURASFS16/29
168GOLD CUP MATCH DAY L (12:04 AM)FS16/28
156COPA ORO 2023: JAMAICA VS. TRINIDAD TOBAGOTUDN6/28
68FIFA WOM WC PREV SERIES (11:30 PM)FS16/27
53FIFA WOM WC PREV SERIES (12:00 AM)FS16/27

Sources: Sports Media Watch, Spoiler TV

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Note: My primary source for this data has changed from ShowBuzzDaily to a combination of Sports Media Watch and Spoiler TV. Bear with me while I get my hands around providing this data. Thank you.


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