Thursday, July 13, 2023

Soccer Viewership: JUL 2 - 9

Weekend primetime Gold Cup matches dominate the top of the leaderboard last week.

Highlights/Lowlights:

• Sunday night's USMNT vs Canada pulled a very good number. 2.3m from Univision + 1.4m FS1 + 524k on TUDN for a combined total of 4.2m. I'm not sure I've seen that before. Timing (Sunday night, summer) likely had a lot to do with it, but still. Big single-game number.

• ...I say single game because numbers across FOX, FS1, and TUDN are down from 2021 about 10% or so. We won't know the final figure until after Sunday night's Final between Mexico and Panama.

• FS1's Gold Cup average is just barely hanging on to +300k even with the big 1.4m USA match.

• USWNT vs Wales did well on TNT with 662k tuning in, possibly lending an assist to the Men's number that night.

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US TV Viewership: JULY 3 - 9
PREMIER LEAGUE
LIGA MX (Mexican Soccer)
MAJOR LEAGUE SOCCER
Viewers (000)Event/GameNetworkDate
2,472GOLD CUP UNI 35: MEXICO VS COSTA RICAUNIVISION7/8
2,323GOLD CUP UNI 37: USA VS CANADAUNIVISION7/9
1,528GOLD CUP UNI 36: GUATEMALA VS JAMAICAUNIVISION7/9
1,388CONCACAF GOLD CUP L: QTR: USA/CANADAFS17/9
1,127GOLD CUP UNI 34: PANAMA VS QATARUNIVISION7/8
921GOLD CUP UMA 33: PANAMA VS EL SALVADORUNIMAS7/4
700GOLD CUP UMA 30: GUADELOUPE/GUATEMALAUNIMAS7/4
662USA SOCCER: USWNT VS. WALESTNT7/9
618GOLD CUP MATCH DAY L: 86FS17/9
608GOLD CUP UNI 35: MEXICO / COSTA RICATUDN7/8
524GOLD CUP UNI 37: USA / CANADATUDN7/9
453GOLD CUP UNI 36: GUATEMALA/ JAMAICATUDN7/9
412GOLD CUP MATCH DAY L: 85FS17/9
392FUT-EST-CHIVAS-: GUADALAJARA VS SAN LUISTEL7/8
296LIGA MX: LEON / CHIVASTUDN7/3
294CONCACAF GOLD CUP L: GUATEMALA/JAMAICAFS17/9
287GOLD CUP UNI 34: PANAMA/ QATARTUDN7/8
278CONCACAF GOLD CUP L: MEXICO/COSTA RICAFS17/8
195CONCACAF GOLD CUP L: GS: CANADA/CUBAFS17/4
156CONCACAF GOLD CUP L: COSTA RICA/MARTINIQUEFS17/4
155CONCACAF GOLD CUP L: QTR: PANAMA/QATARFS17/8
144GOLD CUP MATCH DAY L: 83FS17/4
118GOLD CUP MATCH DAY L: 84FS17/8

Sources: Sports Media Watch, Spoiler TV

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Note: My primary source for this data has changed from ShowBuzzDaily to a combination of Sports Media Watch and Spoiler TV. Bear with me while I get my hands around providing this data. Thank you.


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