1H 2023 Viewership Leaderboard

Here's how average viewership for soccer events though the 1st Half of 2023 shakes out. 

Callouts below table.

AVG 000s	EVENT	COUNT	* Streaming Simulcast
1,491	CONCACAF Nations League - UNI	5
1,214	CONCACAF Gold Cup - UNI	6
1,144	LigaMX - TEL	10
974	UEFA Champions League - CBS	14	*
869	LigaMX - UNI	47
855	Premier League - NBC	11	*
831	UEFA Nations League - FOX	1
716	UEFA Champions League - UNI	13	*
624	Bundesliga - ABC	1	*
617	La Liga - ABC	1	*
574	CONCACAF Gold Cup - UNIMAS	6
438	NWSL - CBS	4	* sometimes
404	Premier League - USA	91
347	CONCACAF Nations League - TNT	2
323	MLS - FOX	13	*
320	FIFA U20 - TEL	10
286	Concacaf Gold Cup - TUDN	11
266	Premier League - TEL	19	*
254	Concacaf Gold Cup - FS1	12
236	Liga MX - TUDN	94
231	EPL - Studio - USA	144
203	USMNT - Studio - TNT	4
	OTHER NOTABLES
169.5666	Concacaf Champions League - TUDN
164.571	UEFA Champions League - TUDN
154	La Liga - ESPND
148.125	Concacaf Gold Cup - Studio - FS1
147	UEFA Nations League - FS1
139	FA Cup - ESPN2
134	FIFA Club World Cup - FOXD
130.2	UEFA Europa Qualifiers - FS1
127.5	UEFA Euro Qualifiers - FS1
93.4285	MLS - FS1
91.6	UEFA Europa League - TUDN
79.33333	FIFA U20 - FS2

Callouts:

1. Primetime events in Span-lang take the top spots due to almost exclusively to Club America (Univision partner) and Chivas (Telemundo partner).

2. UEFA Champions League is winner for CBS and Paramount+. This event is positioned well for the future because of the OTA+Streaming relationship. I'd like to see CBSSN numbers, but they aren't measured by Nielsen yet.

3. Americans love European Soccer on Eng-lang TV. You have to get to the bottom half of the table before you find domestic soccer (NWSL and MLS). 

4. Primary sources for this table are Showbuzzdaily.com, SpoilerTV, and Sports Media Watch. All of them use Nielsen data.