Sunday, July 9, 2023

1H 2023 Viewership Leaderboard

Here's how average viewership for soccer events though the 1st Half of 2023 shakes out. 

Callouts below table.

AVG 000sEVENTCOUNT* Streaming Simulcast
1,491CONCACAF Nations League - UNI5
1,214CONCACAF Gold Cup - UNI6
1,144LigaMX - TEL10
974UEFA Champions League - CBS14*
869LigaMX - UNI47
855Premier League - NBC11*
831UEFA Nations League - FOX1
716UEFA Champions League - UNI13*
624Bundesliga - ABC1*
617La Liga - ABC1*
438NWSL - CBS4* sometimes
404Premier League - USA91
347CONCACAF Nations League - TNT2
323MLS - FOX13*
320FIFA U20 - TEL10
286Concacaf Gold Cup - TUDN11
266Premier League - TEL19*
254Concacaf Gold Cup - FS112
236Liga MX - TUDN94
231EPL - Studio - USA144
203USMNT - Studio - TNT4
169.5666Concacaf Champions League - TUDN
164.571UEFA Champions League - TUDN
154La Liga - ESPND
148.125Concacaf Gold Cup - Studio - FS1
147UEFA Nations League - FS1
139FA Cup - ESPN2
134FIFA Club World Cup - FOXD
130.2UEFA Europa Qualifiers - FS1
127.5UEFA Euro Qualifiers - FS1
93.4285MLS - FS1
91.6UEFA Europa League - TUDN
79.33333FIFA U20 - FS2


1. Primetime events in Span-lang take the top spots due to almost exclusively to Club America (Univision partner) and Chivas (Telemundo partner).

2. UEFA Champions League is winner for CBS and Paramount+. This event is positioned well for the future because of the OTA+Streaming relationship. I'd like to see CBSSN numbers, but they aren't measured by Nielsen yet.

3. Americans love European Soccer on Eng-lang TV. You have to get to the bottom half of the table before you find domestic soccer (NWSL and MLS). 

4. Primary sources for this table are, SpoilerTV, and Sports Media Watch. All of them use Nielsen data.

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