Soccer Viewership: JUL 19-25

Saturday night Liga MX tops the chart along with a busy week of European friendlies.

Highlights/Lowlights:

• The biggest clubs in the world were in the region last week to make some cash and get in shape. Man City, Real Madrid, United, Bayern, and Juventus were all here playing themselves or Mexican sides.

• Liga MX's Saturday night matches on broadcast TV (Univision) are proving to be the events of the week now that ShowBuzzDaily is providing that information. That said, these numbers are not as high as I, or many out there, originally thought. Most popular league in the USA? The Premier League has caught them.

2022 YTD averages
874k PL on NBC
690k Liga MX on Univision

• Speaking of the Premier League, they start up next weekend. Get your English Breakfast ready.

• Women's UEFA is down to the last two matches and they are about to finish the tournament close to an average of 200k (if the last two can top 325k or so). On average, they are already the third most watched soccer event/program of 2022 on ESPN2.

000s - Event

727 World Cup Qualifier - Concacaf
306 USMNT - Friendly
185 UEFA Women's Euro
166 World Cup Qualifier - UEFA
146 Major League Soccer
60 United Soccer League

• MLS is highlighted below because they only had one national game on TV last week and it performed poorly. The 129k on FS1 puts MLS -20% down from 2021 and -8% off 2020.

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US TV Viewership: Soccer Programs July 19 - 25
Viewers (000)	Event/Game	Network	Date
718	LIGA MX SAT 2: TIGRES V ATLAS	UNIVISION	7/23
560	LIGA MX SAT: CRUZ AZUL V PUEBLA	UNIVISION	7/23
503	PARTIDO AMISTOSO L: MAN CITY/ AMERICA	TUDN	7/20
440	SOCCER CHAMPIONS TOUR: REAL VS BARCA	FOXD	7/23
326	UEFA WOMENS EURO L: ENGLAND/SPAIN	ESPN2	7/20
317	INTL SOCCER FRIENDLY: UNITED V BAYERN	ESPN	7/23
316	UEFA WOMENS EURO L: FRANCE/NETHERLANDS	ESPN2	7/23
245	UEFA WOMENS EURO L: SWEDEN/BELGIUM	ESPN2	7/22
244	LIGA MX SUN: PACHUCA/ UNAM	TUDN	7/24
226	UEFA WOMENS EURO L: GERMANY/AUSTRIA	ESPN2	7/21
220	PARTIDO AMISTOSO L: INTER MIAMI/BARCA	TUDN	7/19
217	INTERNATIONAL SOCCER: MAN CITY V AMERICA	ESPN2	7/20
176	LIGA MX L: NECAXA / FC JUAREZ	TUDN	7/22
173	SOCCER CHAMPIONS TOUR L: REAL/BARCA	FS2	7/23
169	LIGA MX SAT 2: TIGRES UANL/ ATLAS	TUDN	7/23
168	LIGA MX SAT: CRUZ AZUL / PUEBLA	TUDN	7/23
150	SOCCER CHAMPIONS TOUR: JUVENTUS V CHIVAS	FOXD	7/22
148	LIGA MX L: MAZATALAN / ATLETICO SAN LUIS	TUDN	7/22
129	MAJOR LEAGUE SOCCER L: GALAXY/ATLANTA	FS1	7/24
105	FUTBOL CENTRAL L	TUDN	7/20
99	FUT-EST-CHIVA-W-TEL-UNVSO: GUADA VS LEON	UNIVERSO	7/20
90	UEFA WOMEN EURO CUP L: FRANCIA/ HOLANDA	TUDN	7/23
69	INTL SOCCER FRIENDLY   L	ESPND	7/23
68	FUTBOL CENTRAL L	TUDN	7/24
66	MISION EUROPA L	TUDN	7/23
54	ESPN FOOTBALL CENTER   L	ESPND	7/23

sources: showbuzzdaily, spoilertv, helltown (analysis)

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Leaderboards for Eng-lang viewership YTD. Pay-TV includes live streaming services such as YouTubeTV and Hulu.

000s	Program - Broadcast	#		000s	Program - Pay TV	#
964	UEFA Champions League	14
874	Premier League	10
				869	World Cup Qualifier - C	3
				581	USMNT	2
484	FA Women's Super Leag	1
465	MLS - ABC	7
438	USWNT	1
437	MLS - FOX	5
434	Bundesliga	1
				423	Premier League	81
409	NWSL	4
396	La Liga	1
				394	CONCACAF Nations Lea	1
				292	World Cup Qual - UEFA	4
				266	Bundesliga	1
				239	USWNT	3
				237	MLS - ESPN	18
				231	EPL - Studio	110
				195	World Cup Qual - Playoff	1
				188	UEFA Women's Euro	19
				164	UEFA Nations League	16
				156	General Soccer	10
				155	Concacaf Champions Leag	7
				149	MLS - FS1	18
				133	USL	3
				118	FIFA Club World Cup	1
				115	CONCACAF U20	3
				37	Ligue 1	2

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Questions or data requests - ljbaby654 (at) gmail