Thursday, July 7, 2022

Soccer Viewership: JUN 28-JUL 4

Liga MX tops last week's table with the start of its 2022-2023 season.

Highlights/Lowlights:

• Concacaf U20 final fizzled out a bit without Mexico making it to the Final to face the USA, which might actually be a good thing for the federation as it is becoming too reliant on the two to generate interest. Only 126k ended up watching the final in English on FS1.

• Liga MX on broadcast (Univision) is here and the America v Atlas match topped 1m along with another 392k on TUDN. Highs like this are the reason some believe that Liga MX is "the league of choice" in the US. We'll see how often this happens now that I have the info from ShowBuzz.

• The United Soccer League snuck in on ESPN2 this week with 60k on July 4. It's by no means a big number, but it did top MLS's 0k on FS1 midweek.

MLS is -17% YOY on FS1, -26% on ESPN.

• Liga MX is +3% YOY.

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US TV Viewership: Soccer Programs June 28-July 4
Viewers (000)Event/GameNetworkDate
1,085LIGA MX: SAT AMERICA V ATLASUNIVISION7/2
826LIGA MX: SAT PRE-GAME(?)UNIVISION7/2
415CONCACAF U20 – L: QF: GUATEMALA / MEXICOTUDN6/29
392LIGA MX SAT 2: AMERICA VS. ATLASTUDN7/2
264LIGA MX SAT: TIGRES / CRUZ AZULTUDN7/2
200LIGA MX L: MAZATLAN / PUEBLATUDN7/1
195LIGA MX: SANTOS VS MONTERREYFOXD7/3
163CONCACAF MENS U-20 CHP L: SF:USA/HONDURASFS17/1
161LIGA MX L: CLUB ATLETICO SAN LUIS / LEONTUDN7/3
151LIGA MX SUN: UNAM / TIJUANATUDN7/3
150CONCACAF U20 – L: QF: PANAMA / HONDURASTUDN6/28
126FUT-EST-CHI-SAT-TEL-UNVSO: GUADA V JUAREZUNIVERSO7/2
126CONCACAF MENS U-20 CHPL: USA/DOM REPFS17/3
125FUTBOL CENTRAL LTUDN7/1
122LIGA MX L: PACHUCA / QUERETAROTUDN7/4
118CONCACAF U20 – L: SF: REP DOM / GUATEMALATUDN7/1
113FUTBOL CENTRAL LTUDN7/3
107FUTBOL CENTRAL LTUDN6/29
91CONCACAF U20 – L: REP DOM / JAMAICATUDN6/29
84CONCACAF U20 – L: FINAL: USA/Dom RepTUDN7/3
78CONCACAF U20 – L: ESTADOS UNIDOS/COSTA RICATUDN6/28
69FUTBOL CENTRAL LTUDN7/2
65FUTBOL CENTRAL LTUDN6/28
64FUTBOL ESTEL CHIVAS EXTRAUNIVERSO7/2
60UNITED SOCCER LEAGUE: COLORADO/SAN DIEGOESPN27/4
56CONCACAF MENS U-20 CHP: DOM REP/GUATEMALAFS17/1
54ESPN FOOTBALL CENTER   LESPND7/3
37FUTBOL CENTRAL LTUDN7/3
30ESPN FOOTBALL CENTER   LESPND7/3
28FUTBOL PICANTEESPND7/3
0MLS: LAFC VS DALLASFS16/29

sources: showbuzzdaily, spoilertv, helltown

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Leaderboards for Eng-lang viewership YTD. Pay-TV includes live streaming services such as YouTubeTV and Hulu.

000sProgram - Broadcast#000sProgram - Pay TV#
964UEFA Champions League14
874Premier League10
869World Cup Qualifier - C3
581USMNT2
484FA Women's Super League1
480MLS - ABC6
438USWNT1
437MLS - FOX4
434Bundesliga1
423Premier League - Match81
409NWSL4
396La Liga1
394CONCACAF Nations League1
292World Cup Qual - UEFA4
266Bundesliga1
239USWNT4
231EPL - Studio110
229MLS - ESPN14
195World Cup Qual - Playoff1
168General Soccer9
164UEFA Nations League16
155Concacaf Champions League7
153MLS - FS115
133USL3
118FIFA Club World Cup1
115CONCACAF U203
37Ligue 12

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