Wednesday, July 13, 2022

Soccer Viewership: JUL 5-11

Primetime Liga MX on Saturday night span-lang broadcast tops last week.

Highlights/Lowlights:

• I count 10 different women's soccer games last week on my list, by far the most I've seen in the last few years (in one week). Obviously driven by EURO22, but there is also a Copa America and U19 Final.

• Women's Euro is ticking up after a slow start. My original projection had it 200-300k on average. They are around 170k right now.

• MLS "Rivalry Week" combined with Gareth Bale's in-person show helped get the LAFC v LA Galaxy match jump the league's average on ESPN.

• Other "rivalry" games: 234k for Phlly v DC is the MLS avg on ESPN this year (and in 2020's pandemic year which had 9 AM games with poor ratings). FS1's Charlotte v Nashville was a dud at 100k.

MLS on span-lang was a disaster last week- only the simulcast of the LA/LA game pulled a number. Notably, Portland v Seattle on Fox Deportes didn't pull anything. Philly v DC did not either NOR do I see anything for the Univision / TUDN match for NYC v NE Revs (Saturday before the Liga MX games).

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Viewers (000)Event/GameNetworkDate
673LIGA MX SAT 2:UNI7/11
567LIGA MX SAT:UNI7/11
437MLS SOCCER: SEATTLE V PORTLANDFOX7/9
399FUT-EST-CHIVAS-TEL-UNVSO: GUADA VS SAN LUISTEL7/9
333MLS REGULAR SEASON      L: LAFC/LA GALAXYESPN7/8
253LIGA MX: MONTERREY VS AMERICAFOXD7/9
237UEFA WOMENS EURO L: NETHERLANDS/SWEDENESPN27/9
234MLS REGULAR SEASON      L: PHILA/D.C. UNITEDESPN7/8
175UEFA WOMENS EURO L: BELGIUM/ICELANDESPN27/10
172UEFA WOMENS EURO L: ENGLAND/NORWAYESPN27/11
164LIGA MX SAT: LEON / UNAMTUDN7/9
161UEFA WOMENS EURO L: GERMANY/DENMARKESPN27/8
138LIGA MX SAT 2: CRUZ AZUL / PACHUCATUDN7/9
131MLS REGULAR SEASON    L: LAFC/LA GALAXYESPND7/8
123UEFA WOMENS EURO L: ENGLAND/AUSTRIAESPN27/6
119UEFA WOMENS EURO L: NORWAY VS, N IRELANDESPN27/7
118UEFA WOMENS EURO L: AUSTRIA/N IRELANDESPN27/11
110LIGA MX L: PUEBLA / SANTOSTUDN7/8
101LIGA MX L: QUERETARO / NECAXATUDN7/10
100MAJOR LEAGUE SOCCER: CHAR V NASHFS17/9
83UEFA WOMEN EURO CUP L: FRANCIA / ITALIATUDN7/10
79FUT-EST-CHIVAS-TEL-UNVSO: GUADA VS SAN LUISUNIVERSO7/9
63FUTBOL PICANTE      LESPND7/5
602022 WOMEN COPA AMERICA L: BOLIVIA/ COLOMBIATUDN7/11
51FUTBOL CLUB LTUDN7/11
48MISION EUROPA LTUDN7/11
37UEFA WOMEN U-19 L: FINAL: ESPANA / NORUEGATUDN7/9
35FUTBOL CENTRAL LTUDN7/10
35FUTBOL PICANTEESPND7/10
31FUTBOL CENTRAL LTUDN7/10

sources: showbuzzdaily, spoilertv, helltown

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Leaderboards for Eng-lang viewership YTD. Pay-TV includes live streaming services such as YouTubeTV and Hulu.

000sProgram - Broadcast#000sProgram - Pay TV#
964UEFA Champions League14
874Premier League10
869World Cup Qualifier - C3
581USMNT2
484FA Women's Super League1
480MLS - ABC6
438USWNT1
437MLS - FOX4
434Bundesliga1
423Premier League - Match81
409NWSL4
396La Liga1
394CONCACAF Nations League1
292World Cup Qualifier - UEFA4
266Bundesliga1
239USWNT4
236MLS - ESPN16
231EPL - Studio110
195World Cup Qualifier - Playoff1
164UEFA Nations League16
156General Soccer10
155Concacaf Champions League7
150MLS - FS115
133USL3
118FIFA Club World Cup1
115CONCACAF U203
37Ligue 12

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