A surprisingly busy week ahead of the start of the Premier League 22/23 season.
Highlights/lowlights:
• Liga MX took four of the top five spots this week with a full week of games on Univision, topping 1m with Leon vs Club America
• The Women's Euro ends with a fantastic number of 855k on ESPN + another 112k on TUDN. The ESPN number puts it in the top 20 in regards to viewership on the year so far (Eng and Span lang). It is the 4th highest number for a soccer game on pay-TV this year.
• MLS on ABC pulls their best number of the year. Both Minnesota and Portland are solid draws on TV.
• Against all odds both the Women's Copa final and a Liga MX Feminil match made it onto this week's list. There is interest in women's soccer on span-lang TV for sure.
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| US TV Viewership: Soccer Programs July 26 - Aug 1 |
| | | |
| Viewers (000) | Event/Game | Network | Date |
| 1,049 | LIGA MX PT SUN: LEON/ AMERICA | UNIVISION | 7/31 |
| 885 | UEFA WOMENS EURO L: ENGLAND/GERMANY | ESPN | 7/31 |
| 877 | LIGA MX TUE: ATLAS/ TIJUANA | UNIVISION | 7/26 |
| 647 | LIGA MX SAT: TIGRES UANL/ QUERETARO | UNIVISION | 7/30 |
| 611 | LIGA MX EF SAT: CRUZ AZUL / NECAXA | UNIVISION | 7/30 |
| 579 | EUROPEAN CHAMP UPDATES L | ESPN | 7/31 |
| 563 | MAJOR LEAGUE SOCCER: MINNESOTA V PORTLAND | ABC | 7/31 |
| 466 | PARTIDO AMISTOSO 7/26: REAL/AMERICA | TUDN | 7/26 |
| 421 | LIGA MX PT SUN: LEON/ AMERICA | TUDN | 7/31 |
| 304 | LIGA MX WED: UNAM/ MAZATLAN | TUDN | 7/27 |
| 296 | LIGA MX EF SAT: CRUZ AZUL / NECAXA | TUDN | 7/30 |
| 292 | UEFA WOMENS EURO L: GERMANY/FRANCE | ESPN2 | 7/27 |
| 278 | UEFA WOMENS EURO L: ENGLAND/SWEDEN | ESPN2 | 7/26 |
| 218 | LIGA MX SAT: TIGRES UANL/ QUERETARO | TUDN | 7/30 |
| 214 | MISION EUROPA L | TUDN | 7/31 |
| 201 | MAJOR LEAGUE SOCCER L: LA FC/SEATTLE | FS1 | 7/29 |
| 193 | LIGA MX: SANTOS VS ATLAS | FOXD | 7/31 |
| 187 | LIGA MX TUE: ATLAS/ TIJUANA | TUDN | 7/26 |
| 172 | SOCCER CHAMPIONS TOUR L: BARCA/JUVENTUS | FS2 | 7/26 |
| 161 | LIGA MX L: NECAXA / PACHUCA | TUDN | 7/27 |
| 150 | SOCCER CHAMPIONS TOUR: REAL V JUVENTUS | FOXD | 7/30 |
| 145 | LIGA MX: JUAREZ VS TOLUCA | FOXD | 7/29 |
| 112 | FUT-EST-CHIVAS-TEL-UNVSO: GUADA V PACHUCA | UNIVERSO | 7/30 |
| 112 | UEFA WOMEN EURO CUP: INGLATERRA/ALEMANIA | TUDN | 7/31 |
| 103 | SOCCER CHAMPIONS TOUR L: REAL/AMERICA | FS2 | 7/26 |
| 100 | SOCCER CHAMPIONS TOUR: REAL VS AMERICA | FOXD | 7/26 |
| 94 | MAJOR LEAGUE SOCCER | FOXD | 7/29 |
| 86 | LIGA MX L | TUDN | 7/30 |
| 81 | WOMENS COPA AMERICA FINAL:COLOMBIA/BRAZIL | FS2 | 7/30 |
| 74 | LIGA MX: JUAREZ VS TIGRES | FOXD | 7/26 |
| 66 | FUTBOL CENTRAL L | TUDN | 7/31 |
| 59 | LIGA MX FEMENIL: JUAREZ VS PUMAS | FOXD | 7/28 |
| 55 | FUTBOL CENTRAL L | TUDN | 7/30 |
| 54 | FUTBOL ESTEL CHIVAS EXTRA | UNIVERSO | 7/30 |
sources: showbuzzdaily, spoilertv, helltown (analysis)
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Leaderboards for Eng-lang viewership YTD. Pay-TV includes live streaming services such as YouTubeTV and Hulu.
| 000s | Program - Broadcast | # | | 000s | Program - Pay TV | # |
| 964 | UEFA Champions League | 14 | | | | |
| 874 | Premier League | 10 | | | | |
| | | | 869 | World Cup Qualifier - C | 3 |
| | | | 866 | USMNT | 1 |
| 484 | FA Women's Super League | 1 | | | | |
| 477 | MLS - ABC | 7 | | | | |
| 438 | USWNT | 1 | | | | |
| 437 | MLS - FOX | 5 | | | | |
| 434 | Bundesliga | 1 | | | | |
| | | | 423 | Premier League | 81 |
| 409 | NWSL | 4 | | | | |
| 396 | La Liga | 1 | | | | |
| | | | 394 | CONCACAF Nations Lea | 1 |
| | | | 292 | World Cup Qual - UEFA | 4 |
| | | | 266 | Bundesliga | 1 |
| | | | 263 | USWNT | 3 |
| | | | 237 | MLS - ESPN | 18 |
| | | | 231 | EPL - Studio | 110 |
| | | | 229 | UEFA Women's Euro | 22 |
| | | | 195 | World Cup Qual - Playoff | 1 |
| | | | 194 | General Soccer | 11 |
| | | | 164 | UEFA Nations League | 16 |
| | | | 155 | Concacaf Champions Leag | 7 |
| | | | 151 | MLS - FS1 | 19 |
| | | | 133 | USL | 3 |
| | | | 118 | FIFA Club World Cup | 1 |
| | | | 115 | CONCACAF U20 | 3 |
| | | | 81 | Women's Copa America | 1 |
| | | | 37 | Ligue 1 | 2 |
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