Wednesday, August 17, 2022

Soccer Viewership: AUG 9-15

Univision's coverage of the Liga MX v MLS All-Star Game tops last week and the Premier League opens its flaps with a big block of games on USA and the first NBC game of the 2022/23 season.

Highlights/Lowlights:

• Liga MX fans were very interested in the MLS all-star game this year. Univision's 1.2m number is solid for the network. Over on ESPN, the same event pulled just 334k in English. The skills challenge didn't pull any interested in either language.

• The only MLS game on national TV last week was on FS1 and it pulled a low 119k. FS1 is now down -17% YOY (down -6% from 2020).

• The Premier League posted two games over 800k and another 6 games and studio shows +400k. The PL is +32% YOY.

• La Liga has had two games on broadcast this year (Eng-lang) and they have now overtaken MLS and the FAWSL on the leaderboard.

• A mildly surprising 149k stopped by to watch the USA v Netherlands U20 Women's World Cup match that showed us that the US can't just rely on being in better shape than opponents and win going forward. The Dutch outclassed. Outplayed.

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US TV Viewership: Soccer Programs Aug 9-15
Viewers (000)Event/GameNetworkDate
1,199FUTBOL MLS ALL-STAR GAME: MLS V LIGA MXUNIVISION8/9
966LIGA MX SAT: UNAM / AMERICAUNIVISION8/13
856NBC PREMIER LEAGUE: MAN UNITED V BRENTFORDNBC8/13
848PREMIER LEAGUE L: TOTTENHAM/CHELSEAUSA8/14
786FUTBOL CENTRAL PT WEDUNIVISION8/9
738LIGA MX: GUADALAJARA VS ATLASTEL8/13
584LA LIGA: BARCALONA V RAYO VALLECANOABC8/13
546PREMIER LG LIVE STUDIOUSA8/14
534PREMIER LEAGUE GOAL ZONEUSA8/14
526PREMIER LEAGUE L: WEST HAM/NOTTINGHAMUSA8/14
447PREMIER LEAGUE L: CRYSTAL PALACE/LIVERPOOLUSA8/15
427PREMIER LEAGUE L: B'MOUTH/MAN CITYUSA8/13
400PREMIER LG LIVE STUDIOUSA8/13
394PREMIER LG LIVE STUDIOUSA8/13
335PREMIER LEAGUE L: EVERTON/ASTON VILLAUSA8/13
334MLS REGULAR SEASON      L: ALL-STAR GAMEESPN8/10
290LIGA MX SAT: UNAM / AMERICATUDN8/13
251LIGA MX SUN: TIGRES / SANTOSTUDN8/14
239FUTBOL MLS WED: MLS ALLSTRS/LIGA MX ALLSTRSTUDN8/10
214PREMIER LG LIVE STUDIOUSA8/14
198UEFA SUPER CUP 2022 8/10: REAL / EINTRACHTTUDN8/10
189FUT-EST-CHIVAS-TEL-UNVSO: CHIVAS VS ATLASUNIVERSO8/13
177PREMIER LG LIVE STUDIOUSA8/15
168PREMIER LEAGUE GOAL ZONEUSA8/15
163FUTBOL ESTEL CHIVAS EXTRAUNIVERSO8/13
153PREMIER LG LIVE STUDIOUSA8/13
151LIGA MX EF SAT: LEON / MAZATLANTUDN8/13
149FIFA WOM U-20 WORLD CUP: USA/NETHERLANDSFS18/14
146LA LIGA    L: FC BARCELONA/RAYO VALLECANOESPND8/13
119MAJOR LEAGUE SOCCER: NASHVILLE/MINNESOTAFS18/14
112LIGA PREMIER: BRENTFORD VS MAN UTDUNIVERSO8/13
101FUTBOL CENTRAL LTUDN8/14
91LIGA MX L: QUERETARO / ATLETICO SAN LUISTUDN8/11
86MEXICAN FIRST DIVISION L: TIJUANA/PUEBLAESPND8/12
85MLS SKILLS CHALLENGE LESPN28/9
76MLS SKILLS CHALLENGE LTUDN8/9
67LIGA PREMIER EXTRAUNIVERSO8/13
66MISION EUROPA LTUDN8/10
51LIGA PREMIER: MAN CITY VS BOURNEMOUTHUNIVERSO8/13

sources: showbuzzdaily, spoilertv, helltown (analysis)

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Leaderboards for Eng-lang viewership YTD. Pay-TV includes live streaming services such as YouTubeTV and Hulu.

000sProgram - Broadcast#000sProgram - Pay TV#
964UEFA Champions League14
873Premier League - Game11
869World Cup Qualifier - C3
866USMNT1
490La Liga2
486MLS - ABC9
484FA Women's Super Leag1
474Bundesliga2
438USWNT1
437MLS - FOX5
431Premier League - Studio88
409NWSL4
394CONCACAF Nations Lea1
292World Cup Qual - UEFA4
266Bundesliga1
263USWNT3
237EPL - Studio122
237MLS - ESPN18
229UEFA Women's Euro22
195World Cup Qual - Playoff1
194General Soccer11
164UEFA Nations League16
155Concacaf Champions League7
149MLS - FS120
133USL3
118FIFA Club World Cup1
115CONCACAF U203
81Women's Copa America1
36Ligue 13
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