Friday, December 18, 2020

Strong CCL TV Numbers

The CONCACAF Champions League continued this week and brought in some of the top cable viewership numbers for MLS teams since the June restart. Two of them, LAFC vs Cruz Azul and Atlanta United vs Club America, landed in the top five, narrowly missing the top spot.

TUDN is in about half the homes in the United States as ESPN and FS1.

In hindsight, the strong numbers seem obvious. Don Garber knows that these teams draw interest to MLS, thus the reason for the "Leagues Cup." Unfortunately, Garber doesn't understand that too much, is too much. As long as there is another competition, his friendly cup will always be just an exhibition.

These Liga MX teams have large, devoted followings and two of the MLS teams are recent expansion and are in large metro areas. But, mildly surprising, none-the-less as CCL games normally draw very little interest. 

LAFC was the only MLS team to advance to the semi-finals. They take on Club America tomorrow night.

US Cable Soccer programs: MLS since restart + CCL Viewership
Viewers (000)Event/GameNetworkDate
478MLS REGULAR SEASON: PHIL/NEW ENGLANDESPN24-Nov-20
464MLS REGULAR SEASON L: ORLANDO/MIAMIESPN8-Jul-20
459CONCACAF CHAMPIONS L: LAFC / CRUZ AZULTUDN16-Dec-20
457MLS REGULAR SEASON      L: SEATTLE/LAFCESPN24-Nov-20
373CONCACAF CHAMPIONS: ATL / CLUB AMERICATUDN16-Dec-20
365MLS REGULAR SEASON: PORTLAND/ORLANDOESPN11-Aug-20
333MLS REGULAR SEASON: KANSAS CITY/MINNESPN12-Jul-20
326MLS PLAYOFFS L: CONF FINAL: SEA/MINNESOTAFS17-Dec-20
321MLS PLAYOFFS L: CONF SEMI: SEATTLE/DALLASFS11-Dec-20
319MLS REGULAR SEASON: SEATTLE/SAN JOSEESPN10-Jul-20
296MLS REGULAR SEASON L: LAFC/LA GALAXYESPN18-Jul-20
284MLS IS BACK TOURNAMENT R16: SEATTLE/LAFCFS127-Jul-20
266MLS REGULAR SEASON L: PORTLAND/HOUSTONESPN18-Jul-20
248CONCACAF CHAMPIONS: TIGRES UANL / NYCFCTUDN15-Dec-20
242MLS PLAYOFFS: MINNESOTA/COLESPN22-Nov-20
240MLS REGULAR SEASON: COLUMBUS/MINNESOTAESPN28-Jul-20
240MLS PLAYOFFS L: ROUND1: TORONTO/NASHVILLEFS1Nov 24, 20
238MLS REGULAR SEASON: PHIL/KANSAS CITYESPNJul 30, 20
237MLS REGULAR SEASON: PHIL/ORLANDOESPNJul 20, 20


No comments: