HELLTOWN BEER

Thursday, July 13, 2023

Soccer Viewership: JUL 2 - 9

Weekend primetime Gold Cup matches dominate the top of the leaderboard last week.

Highlights/Lowlights:

• Sunday night's USMNT vs Canada pulled a very good number. 2.3m from Univision + 1.4m FS1 + 524k on TUDN for a combined total of 4.2m. I'm not sure I've seen that before. Timing (Sunday night, summer) likely had a lot to do with it, but still. Big single-game number.

• ...I say single game because numbers across FOX, FS1, and TUDN are down from 2021 about 10% or so. We won't know the final figure until after Sunday night's Final between Mexico and Panama.

• FS1's Gold Cup average is just barely hanging on to +300k even with the big 1.4m USA match.

• USWNT vs Wales did well on TNT with 662k tuning in, possibly lending an assist to the Men's number that night.

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US TV Viewership: JULY 3 - 9

	PREMIER LEAGUE
	LIGA MX (Mexican Soccer)
	MAJOR LEAGUE SOCCER

Viewers (000)	Event/Game	Network	Date
2,472	GOLD CUP UNI 35: MEXICO VS COSTA RICA	UNIVISION	7/8
2,323	GOLD CUP UNI 37: USA VS CANADA	UNIVISION	7/9
1,528	GOLD CUP UNI 36: GUATEMALA VS JAMAICA	UNIVISION	7/9
1,388	CONCACAF GOLD CUP L: QTR: USA/CANADA	FS1	7/9
1,127	GOLD CUP UNI 34: PANAMA VS QATAR	UNIVISION	7/8
921	GOLD CUP UMA 33: PANAMA VS EL SALVADOR	UNIMAS	7/4
700	GOLD CUP UMA 30: GUADELOUPE/GUATEMALA	UNIMAS	7/4
662	USA SOCCER: USWNT VS. WALES	TNT	7/9
618	GOLD CUP MATCH DAY L: 86	FS1	7/9
608	GOLD CUP UNI 35: MEXICO / COSTA RICA	TUDN	7/8
524	GOLD CUP UNI 37: USA / CANADA	TUDN	7/9
453	GOLD CUP UNI 36: GUATEMALA/ JAMAICA	TUDN	7/9
412	GOLD CUP MATCH DAY L: 85	FS1	7/9
392	FUT-EST-CHIVAS-: GUADALAJARA VS SAN LUIS	TEL	7/8
296	LIGA MX: LEON / CHIVAS	TUDN	7/3
294	CONCACAF GOLD CUP L: GUATEMALA/JAMAICA	FS1	7/9
287	GOLD CUP UNI 34: PANAMA/ QATAR	TUDN	7/8
278	CONCACAF GOLD CUP L: MEXICO/COSTA RICA	FS1	7/8
195	CONCACAF GOLD CUP L: GS: CANADA/CUBA	FS1	7/4
156	CONCACAF GOLD CUP L: COSTA RICA/MARTINIQUE	FS1	7/4
155	CONCACAF GOLD CUP L: QTR: PANAMA/QATAR	FS1	7/8
144	GOLD CUP MATCH DAY L: 83	FS1	7/4
118	GOLD CUP MATCH DAY L: 84	FS1	7/8

Sources: Sports Media Watch, Spoiler TV

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Note: My primary source for this data has changed from ShowBuzzDaily to a combination of Sports Media Watch and Spoiler TV. Bear with me while I get my hands around providing this data. Thank you.

Sunday, July 9, 2023

1H 2023 Viewership Leaderboard

L W Johnson

Here's how average viewership for soccer events though the 1st Half of 2023 shakes out.

Callouts below table.

AVG 000s	EVENT	COUNT	* Streaming Simulcast
1,491	CONCACAF Nations League - UNI	5
1,214	CONCACAF Gold Cup - UNI	6
1,144	LigaMX - TEL	10
974	UEFA Champions League - CBS	14	*
869	LigaMX - UNI	47
855	Premier League - NBC	11	*
831	UEFA Nations League - FOX	1
716	UEFA Champions League - UNI	13	*
624	Bundesliga - ABC	1	*
617	La Liga - ABC	1	*
574	CONCACAF Gold Cup - UNIMAS	6
438	NWSL - CBS	4	* sometimes
404	Premier League - USA	91
347	CONCACAF Nations League - TNT	2
323	MLS - FOX	13	*
320	FIFA U20 - TEL	10
286	Concacaf Gold Cup - TUDN	11
266	Premier League - TEL	19	*
254	Concacaf Gold Cup - FS1	12
236	Liga MX - TUDN	94
231	EPL - Studio - USA	144
203	USMNT - Studio - TNT	4

	OTHER NOTABLES
169.5666	Concacaf Champions League - TUDN
164.571	UEFA Champions League - TUDN
154	La Liga - ESPND
148.125	Concacaf Gold Cup - Studio - FS1
147	UEFA Nations League - FS1
139	FA Cup - ESPN2
134	FIFA Club World Cup - FOXD
130.2	UEFA Europa Qualifiers - FS1
127.5	UEFA Euro Qualifiers - FS1
93.4285	MLS - FS1
91.6	UEFA Europa League - TUDN
79.33333	FIFA U20 - FS2

Callouts:

1. Primetime events in Span-lang take the top spots due to almost exclusively to Club America (Univision partner) and Chivas (Telemundo partner).

2. UEFA Champions League is winner for CBS and Paramount+. This event is positioned well for the future because of the OTA+Streaming relationship. I'd like to see CBSSN numbers, but they aren't measured by Nielsen yet.

3. Americans love European Soccer on Eng-lang TV. You have to get to the bottom half of the table before you find domestic soccer (NWSL and MLS).

4. Primary sources for this table are Showbuzzdaily.com, SpoilerTV, and Sports Media Watch. All of them use Nielsen data.

Thursday, July 6, 2023

Soccer Viewership: JUN 27-JUL 2

L W Johnson

Univision's broadcast coverage of the USMNT tops FOX.

Highlights/Lowlights:

• The Mexican National Team takes the top two spots, expectedly.

• Univision's coverage of the USMNT vs. Trinidad and Tobago edges out FOX. It is possible this is an indication that Span-lang support is high(er) among Span-lang fans, but Qatar vs Honduras and Canada vs. Guatemala also pulled similarly. It's more of an indication that Univision has a lot of soccer fans.

• Like the 2021 Gold Cup, Eng-lang coverage of the Gold Cup is poor, overall. USMNT on FOX is really the only notable number. The rest of the event on FS1 averages in the 200s.

• MLS came in at about the same number as we've seen all season (300s) on FOX.

• A couple preview shows on FS1 ahead of the Women's World Cup jumped on this week. Kick-off is on July 20 and Kick-off times are all over the map. You can see why this tournament was hard to sell to broadcasters across the world.

• Most games will be on in the middle of the night, easter time. West Coast will have the better of this one, but they will still be late save for USWNT games and a few other European (western) teams, which will be around 9 PM or so (6 PM PST) or 8 AM.