Wednesday, February 2, 2022

TV Soccer Viewership: Jan 25-31

After a very busy first few weeks of 2022, soccer on TV takes a little break. Meaning the painful kind of break. International games. A couple notes, however:

• The US / El Salvador match pulled a decent 727k (4th best on the year). I haven't seen the market breakout, but I suspect Columbus has a good number to help drive that.

• Liga MX Femenil with another game popping up on TUDN. It's become a regular thing. It's found a home.

• Below the weekly table will be the top soccer events on TV for the month (Jan 1-31, 2022). USA Network is strong out of the gate with the Premier League after some concern that fans might not follow the league over there after the shutdown of NBCSN.

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US Cable Viewership: Soccer Programs Jan 25-31
Viewers (000)Event/GameNetworkDate
727WORLD CUP QUAL MATCHES: USA/EL SALVADORESPN21/27
478SELECCION MEXICANA 1/30: MNT VS COSTA RICATUDN1/30
216RUM-MUND-TEL-UNVSO-22: JAMAICA VS MEXICOUNIVERSO1/27
210RUM-MND-SU-TEL-UNVSO-22: CANADA VS EE.UU.UNIVERSO1/30
170RUMBO AL MUNDIAL: HONDURAS V EL SALVADORUNIVERSO1/30
137LINEA DE CUATRO LTUDN1/30
122SELECCION NA?L EE.UU. THU: USA/EL SALVADORTUDN1/27
114RUMBO AL MUNDIALUNIVERSO1/30
91FUTBOL PICANTE      LESPN DEP1/27
66FUTBOL CENTRAL SUNTUDN1/30
63LIGA MX FEMENIL L: UNAM / SANTOS LAGUNATUDN1/31

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2022 US Cable Viewership: Top 20 of January Month
000sEvent/GameNetworkDate
995NBC PREMIER LEAGUENBC1/15
974PREMIER LEAGUE L: LIVERPOOL/CHELSEAUSA1/2
945NBC PREMIER LEAGUE - MAN CITY AT SOUTHAMPTONNBC1/22
727WORLD CUP QUAL MATCHES  L: UNITED STATES/EL SALVADORESPN21/27
549PREMIER LEAGUE L: BRENTFORD/LIVERPOOLUSA1/16
529PREMIER LEAGUE L: TOTTENHAM/WATFORDUSA1/1
478SELECCION MEXICANA 1/30: MNT VS COSTA RICATUDN1/30
456PREMIER LEAGUE L: MANCHESTER CITY/ARSENALUSA1/1
428PREMIER LEAGUE L: WATFORD/NEWCASTLEUSA1/15
426PREMIER LG LIVE STUDIOUSA1/2
420PREMIER LEAGUE L: WEST HAM/CRYSTAL PALACEUSA1/1
385PREMIER LG LIVE STUDIOUSA1/1
363PREMIER LEAGUE L: BURNLEY/ARSENALUSA1/23
359PREMIER LG LIVE STUDIOUSA1/1
358LIGA MX SAT 2: AMERICA VS. ATLASTUDN1/22
353PREMIER LEAGUE L: BRIGHTON/EVERTONUSA1/2
350LIGA MX L: PUEBLA / AMERICATUDN1/7
349PREMIER LEAGUE L: NEWCASTLE/LEEDSUSA1/22
341PREMIER LEAGUE L: WOLVES/MANCHESTER UNITEDUSA1/3
338PREMIER LG LIVE STUDIOUSA1/22

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