Thursday, February 24, 2022

TV Soccer Viewership: FEB 15-21

Busy week for club soccer last week. NOTES:

• NBC's coverage continues to grow as 1.275m tuned in for the Spurs v City match. It's the best number for the PL is four years.

• PL games on USA did well, too. YOY the league is up 14% on cable. That's with the switch from NBCSN and Peacock in full swing. The surprise of the weekend might be the Leicester v Wolves match pulling nearly 700k.

• UEFA Champions League returned to broadcast TV with solid numbers that top MLS numbers on broadcast TV. The PSG/Real match and the Inter/Liverpool match pulled over 700k each. PSG's number is worth a callout because while it involved "super clubs" it did not involve a PL team (who have proven to draw interest).

• La Liga made an appearance on broadcast as well. ABC's La Liga match pulled 396k.

• There was a soccer match on every major broadcast network last week (CBS, NBC, ABC) except FOX. I don't know for sure, but I'm 99% confident that has never happened before.

• Concacaf Champions League is still largely in the early stages, competitively speaking. None of the matches on FS2 pulled a number. Only a couple on Spanish language jumped on this list.

• MLS starts this weekend. They have a game on FOX (Saturday, PDX v NER) as well as one each on FS1 and ESPN. Early season games (pre NBA, NHL playoffs) tend to do better than late season for MLS. MLB is currently in a holding pattern as far as the start of the season. I don't expect that to have much of an impact (positive) on MLS if they do delay the start of the season.

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US Cable Viewership: Soccer Programs Feb 15-21
Viewers (000)Event/GameNetworkDate
1,275NBC PREMIER LEAGUE TOTTENHAM AT MAN CITYNBC2/19
769UEFA CHAMP LEAGUE-RND16 PSG V REALCBS2/15
727UEFA CHAMP LEAGUE-RND16 INTER VS LIVERPOOLCBS2/16
676PREMIER LEAGUE L: LEICESTER/WOLVESUSA2/20
670PREMIER LEAGUE L: MANCHESTER UNITED/LEEDSUSA2/20
564PREMIER LG LIVE STUDIOUSA2/20
532PREMIER LEAGUE L: CHELSEA/CRYSTAL PALACEUSA2/19
440LIGA MX L: ATLAS / UNAMTUDN2/20
422LIGA MX SAT 2: LEON / GUADALAJARATUDN2/19
396LA LIGA REAL MADRID VS ALAVESABC2/19
369LIGA MX SUN: TOLUCA / CRUZ AZULTUDN2/20
316LIGA MX SUN: AMERICA / PACHUCATUDN2/20
302LIGA MX L: MAZATLAN / AMERICATUDN2/16
301UEFA CHAMPIONS LEAGUE: MAN U / ATLETICOTUDN2/15
301LIGA MX SAT: TIGRES / CLUB ATLETICO SAN LUISTUDN2/19
294PREMIER LEAGUE GOAL ZONEUSA2/20
219LIGA MX L: PUEBLA/ MONTERREYTUDN2/18
215USA SOCCER WOMEN   L: USA/CZECH REPUBLICESPN2/17
181PREMIER LG LIVE STUDIOUSA2/20
169CONCACAF CHAMPIONS L: QF: SAPRISSA / UNAMTUDN2/16
151LIGA MX L: FC JUAREZ / SANTOSTUDN2/18
147CONCACAF CHAMPIONS: SANTOS/MONTREALTUDN2/15
145UEFA CHAMPIONS LEAGUE: INTER / LIVERPOOLTUDN2/16
135LIGA MX L: QUERETARO / MONARCAS MAZATLANTUDN2/19
115LIGA PREMIER: MANCHESTER CITY VS TOTTENHAMUNIVERSO2/19
90LA LIGA    L: REAL MADRID/ALAVESESPN DEP2/19
89LA JUGADATUDN2/20
88UEFA EUROPA LEAGUE: FC BARCA / NAPOLITUDN2/17
84FUTBOL CENTRAL LTUDN2/20
67CONCACAF CHAMP LEAG: FORGE VS CRUZ AZULGALAV2/16
64CONCACAF CHAMPIONS L: MOTAGUA / SOUNDERSTUDN2/17
53FUTBOL CLUB LTUDN2/21

sources: showbuzzdaily, spoilertv, helltown

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