Wednesday, January 26, 2022

TV Soccer Viewership: Jan 18-24

The week before a FIFA international break is a busy one for the Premier League and Liga MX. Here are your callouts:

• NBC tops 900k again this week with Manchester City v Southampton. Universo pulled 125k of the same match.

• Speaking of Universo, more PL games are popping up in the top 150 cable shows on the day. This year so far there have been a total of 7 games hit that threshold. In previous years (2020,21) there were only two (YOY to date). Average viewership is also up (89k, 84k, 97k by year).

• TUDN's coverage of Liga MX is something I'm keeping an eye on. YOY they are down 13%. I'm not close enough to know why, but I do know that they are in year three of no promotion and relegation and Liga de Expansión MX was implemented in 2020 as a way to stabilize the 2nd division. At the time of the decision, I felt that the energy around the league would erode, perhaps impacting quality. We are early days, of course, but with over 20 games played a 13% drop is enough to make note in book.

Liga MX on TUDN Jan 1-24
223k - 2020 (13 games)
224k - 2021 (20 games)
196k - 2022 (20 games)

• Variety had a good piece on MLS and their upcoming TV deal (MAJOR LEAGUE SOCCER IS WRONG ABOUT THE VALUE OF ITS RIGHTS). They came in at $150m per year, which is the exact same number I have. I'll quote a lot of it here, the rest is behind a paywall, but if you want to read a text version go HERE
"...a fair fee for MLS rights would be one that puts it akin to the UCL; $150M annually would represent an increase of 67% on the current rights versus the 233% increase the MLS is seeking. This fee would also place the MLS at the right place on the popularity totem pole in the States, ahead of Serie A and Bundesliga but behind La Liga and the EPL. The constant bullish statements by MLS for valuation of the rights suggest it sees it otherwise, but the end date of the current rights deal, December 31, keeps creeping up. It wouldn’t be a surprise to see negotiations for the new deal take their time given the differences in valuation that currently exist."

• Don Garber optimistically stated that he expects the deal(s) to be done by the end of Q1 2022.

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US Cable Viewership: Soccer Programs Jan 18-24
Viewers (000)Event/GameNetworkDate
945NBC PREMIER LEAGUE - MAN CITY AT S'HAMPTONNBC1/22
363PREMIER LEAGUE L: BURNLEY/ARSENALUSA1/23
358LIGA MX SAT 2: AMERICA VS. ATLASTUDN1/22
349PREMIER LEAGUE L: NEWCASTLE/LEEDSUSA1/22
338PREMIER LG LIVE STUDIOUSA1/22
322PREMIER LG LIVE STUDIOUSA1/23
313PREMIER LEAGUE L: ASTON VILLA/EVERTONUSA1/22
285PREMIER LG LIVE STUDIOUSA1/22
283PREMIER LEAGUE L: CHELSEA/BRIGHTONUSA1/18
236LIGA MX SAT: LEON / PACHUCATUDN1/22
234PREMIER LEAGUE L: TOTTENHAM/LEICESTERUSA1/19
233LIGA MX L: MAZATLAN / TOLUCATUDN1/21
214PREMIER LEAGUE L: NORWICH/WATFORDUSA1/21
192PREMIER LG LIVE STUDIOUSA1/21
189LIGA MX SUN: UNAM / TIGRESTUDN1/23
171LIGA MX L: LEON / ATLASTUDN1/19
165PREMIER LG LIVE STUDIOUSA1/23
157PREMIER LG LIVE STUDIOUSA1/22
154PREMIER LG LIVE STUDIOUSA1/19
151LIGA MXFOX DEP1/22
127PREMIER LEAGUE GOAL ZONEUSA1/21
125LIGA MX L: ATLETICO SAN LUIS / FC JU?REZTUDN1/20
125LIGA PREMIER: SOUTHAMPTON VS MAN CITYUNIVERSO1/22
121FUT-EST-CHIVAS-TEL-UNVSO: GUADA/QUERETAROUNIVERSO1/22
117FUTBOL CENTRAL LTUDN1/21
115LIGA PREMIER EXTRAUNIVERSO1/22
113LIGA MX FEMENIL L: AMERICA / MONTERREYTUDN1/24
101LINEA DE CUATRO LTUDN1/21
100PREMIER LEAGUE GOAL ZONEUSA1/18
97FUTBOL PICANTE      LESPN DEP1/23
67LIGA PREMIER: LEEDS UNITED VS NEWCASTLEUNIVERSO1/22
57LIGA DE EXPANSION MX L: MORELIA / RAYA2TUDN1/23
44FUTBOL ESTEL CHIVAS EXTRAUNIVERSO1/22
27JUGADA, LA LF SUNTUDN1/23
26LIGA MX EN 60TUDN1/23

sources: showbuzzdaily, spoilertv, helltown

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