The week before a FIFA international break is a busy one for the Premier League and Liga MX. Here are your callouts:
• NBC tops 900k again this week with Manchester City v Southampton. Universo pulled 125k of the same match.
• Speaking of Universo, more PL games are popping up in the top 150 cable shows on the day. This year so far there have been a total of 7 games hit that threshold. In previous years (2020,21) there were only two (YOY to date). Average viewership is also up (89k, 84k, 97k by year).
• TUDN's coverage of Liga MX is something I'm keeping an eye on. YOY they are down 13%. I'm not close enough to know why, but I do know that they are in year three of no promotion and relegation and Liga de Expansión MX was implemented in 2020 as a way to stabilize the 2nd division. At the time of the decision, I felt that the energy around the league would erode, perhaps impacting quality. We are early days, of course, but with over 20 games played a 13% drop is enough to make note in book.
223k - 2020 (13 games)
"...a fair fee for MLS rights would be one that puts it akin to the UCL; $150M annually would represent an increase of 67% on the current rights versus the 233% increase the MLS is seeking. This fee would also place the MLS at the right place on the popularity totem pole in the States, ahead of Serie A and Bundesliga but behind La Liga and the EPL. The constant bullish statements by MLS for valuation of the rights suggest it sees it otherwise, but the end date of the current rights deal, December 31, keeps creeping up. It wouldn’t be a surprise to see negotiations for the new deal take their time given the differences in valuation that currently exist."
• Don Garber optimistically stated that he expects the deal(s) to be done by the end of Q1 2022.
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sources: showbuzzdaily, spoilertv, helltown
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