Thursday, December 30, 2021

TV Soccer Viewership: Dec 21-27

Christmas week on US cable means that the Premier League has the stage to themselves. Unfortunately, the latest form of COVID has led to a handful of cancellations for the league. A total of three Boxing Day games have been rescheduled bringing the yearly total to 15 on the 2021-2022 season.

Games were played, however. Let's take a look.

1. The NBC game on broadcast TV between Chelsea and Aston Villa averaged 630k viewers. It's a good number but lower than previous Boxing Day games. There were two last season - 799k Spurs v Norwich and 778k Man United v Burnley. Going back to 2019, the Chelsea v Arsenal match pulled 1.16m.

2. I'm including American Kennel Club Premier Cup viewership for the dog show rating followers out there. These events tend to do just as well as "third tier" sports like MLS, WNBA.

3. One more week before Liga MX returns. 

4. Concacaf Champions League Returns Feb. 15th.

5. And, we are two months from MLS 2022 kicking off.

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US Cable Viewership: Soccer Programs Dec 21-27
Viewers (000)Event/GameNetworkDate
461PREMIER LEAGUE L: MAN UNITED/NEWCASTLEUSA12/27
352AKC PREMIER CUP: AKC FASTEST DOGS USAESPN212/25
336PREMIER LG LIVE STUDIONBCSN12/26
315AKC PREMIER CUPESPN212/25
314PREMIER LEAGUE L: PALACE/TOTTENHAMUSA12/26
283PREMIER LEAGUE L: SOUTHAMPTON/WEST HAMNBCSN12/26
239PREMIER LG LIVE STUDIOUSA12/27
236PREMIER LEAGUE L: BRENTFORD/BRIGHTONNBCSN12/26
156PREMIER LEAGUE GOAL ZONEUSA12/27
147PREMIER LG LIVE STUDIONBCSN12/26
97PREMIER LEAGUE GOAL ZONENBCSN12/26
62MEN IN BLAZERSNBCSN12/26
39LIGA-PREM-SUN-TEL-UNVSO: AVILLA V CHELSEAUNIVERSO12/26
31LIGA-PREM-SUN-TEL-UNVSO: TOTT V PALACEUNIVERSO12/26

sources: showbuzzdaily, spoilertv, helltown

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