Wednesday, December 22, 2021

TV Soccer Viewership: Dec 14-20

1. The Arsenal v Leeds match on NBC was the big match of last week with 800k, 0.50 rating on NBC.

2. Both Liga MX and MLS are done for the year. Liga MX's Clausura starts January 6th. We don't see MLS return for another 2 months (Feb 26).

2a. MLS seems eager to move the season to an earlier start. It's easy to see why. The Premier League and Liga MX get to play of almost 12 weeks with no MLS competition for viewers.

3. Liga MX Femenil final pulled 102k on Fox Deportes, another solid number on US cable TV.

4. Without Liga MX on TUDN, Spanish viewers appear to have moved slightly to watching Premier League games on Universo. Three games on the network popped on to the top 150 cable shows on their day.

5. Major League Soccer 2021 is over. There were lots of narratives floating around last week on how well they did vs previous years. For me, MLS's drop-off this past fall was notable. Here are YOY numbers for MLS September - December on three cable networks.

MLS September - December YOY
Network2020 Avg2021 Avg% Change
ESPN284176-38%
FS1158155-2%
TUDN11191-18%

FS1 and TUDN do not include games falling outside the top 150 cable shows on the day.

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US Cable Viewership: Soccer Programs Dec 14-20
Viewers (000)Event/GameNetworkDate
337PREMIER LEAGUE L: CHELSEA/WOLVESUSA12/19
286PREMIER LEAGUE L: WEST HAM/ARSENALNBCSN12/15
255PREMIER LG LIVE STUDIONBCSN12/19
216INTERNATIONAL FRIENDLY L: USA/BOSNIAFS112/18
215PREMIER LEAGUE L: MAN CITY/NEWCASTLENBCSN12/19
209PREMIER LEAGUE L: EVERTON/CHELSEANBCSN12/16
169PREMIER LEAGUE L: LEEDS/MANCHESTER CITYNBCSN12/14
151PREMIER LG LIVE STUDIONBCSN12/18
116PREMIER LEAGUE GOAL ZONENBCSN12/15
106SELECCION NA?L EE.UU. SAT: USA / BOSNIATUDN12/18
104PREMIER LEAGUE GOAL ZONENBCSN12/16
102LIGA MX FEMENIL: FNL:MONTERREY VS TIGRESFOX DEP12/17
95PREMIER LG LIVE STUDIONBCSN12/18
69MEN IN BLAZERSNBCSN12/16
64PREMIER LEAGUE GOAL ZONENBCSN12/14
58LIGA PREMIER: LEEDS UNITED VS ARSENALUNIVERSO12/18
55LIGA PREMIER: WOLVERHAMPTON VS CHELSEAUNIVERSO12/19
42PREMIER LG LIVE STUDIONBCSN12/19
37LIGA PREMIER RR: NEWCASTLE VS MAN CITYUNIVERSO12/19

sources: showbuzzdaily, spoilertv, helltown

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