Thursday, March 10, 2016

MLS Executives List 2016 Goals

The Sports Business Journal asked MLS team executives to state their 2016 goals in 140 characters. It's very telling and sorta scary. You can read them below but how about I boil down topics (basically, remove hashtags and emojis) first to get to the heart of what their attention will be on this season.

12 -Stadium, Fan Engagement
11 -Attendance, TV
8 -Sponsorships, Merch, Brand
5 -Competition (winning things)
4 -Technology, Innovation
2 -Community Connection
1 -Leadership, Creating Lifelong Memories, New Beginnings, "Matchday's that are straight fire", a bunch of mumbo jumbo from Houston, "Build supporters clubs" and...Player Development.

Executives can be a busy bunch. They can also be very disconnected because of it. However, they are the kings of brevity and able to give you a season's worth of priorities in short order. 140 characters might be too much an executive worth his weight.

I liked the simplicity of this feature. Insightful look into the league and the voices driving it. Lumped together, it's an acute description of this league.


Break ground on National Soccer Hall of Fame & $39 mil Toyota Stadium improvements, lead MLS in HG player development (again), host matches, chase, dominate CCL group play #goalsongoals
ongoals #makeDadproud #DTID
— Dan Hunt, president

Break our records for highest attendance at a single match, playoff attendance and total attendance plus (of course) add some hardware
— Brian Bilello, president

Eight on the road to start the year, but when we come home on May 7, we will be covered at our new and improved fortress #BMOField
— Bill Manning, president

Looking forward to the #MLS playoffs and completing construction on our new stadium in Downtown #Orlando. #VamosOrlando
— Alexandre Leitao, CEO

’Caps are on the rise! Best sporting experience in #YVR Season Ticket #s best yet Stadium capacity expanded Academy Centres across
— Rachel Lewis, COO

Excited to help #Sounders fans mobilize w/ new app as first @MLS club to go fully mobile, while extending sellout streak w/ best fan-base in the league (currently at 127 matches!).
— Bart Wiley, chief operating officer

New record for STHs & extending shirt sponsorship, all while showing our ‘Strength at Altitude’
— Wayne Brant, vice president of business operations

Making MLS’s best stadium even better and showing the world we own.
— Dave Kaval, president

@PhilaUnion 2.0: New leadership, world class training facility, expansion #BSteelFC and the greatest fan experience in Philly
— Tim McDermott, CBO

Championships, civic pride, TV audience growth, finalize ’17 kit partner, fill the ’FRE and set attendance records. #CrewSC #ForColumbus
— Andy Loughnane, president of business operations

Another SKC , sellout streak continues, @cmpark rockin’, break jersey sales records, leaders in innovation/technology & lifelong memories
— Robb Heineman, CEO

Surround #RSL fans/partners/community digitally/in daily lives w/ spirit of #BELIEVE - integrating @RealMonarchs #AsOne & providing elite fan experience at #RioT
— Andy Carroll, CBO

New beginnings on the pitch. Growing club & community w/ @Valspar_Paint & #FirePitch. Matchdays that are straight . Always #LIVERED #cf97
— Atul Khosla, COO

New Badge, New Home, Building Our Community. #DCU
— Tom Hunt, COO

Ensemble continuons à bâtir la culture foot avec notre numéro 12. Allez Bleu-blanc-noir! Allez Montréal! #IMFC
All together, let’s keep on building the football culture with our No. 12. Go Bleu-blanc-noir! Go Montreal! #IMFC
— Richard Legendre, executive vice president

Build on our MLS Cup victory and first 5 years of success on/off field to further broaden our fan base, partnerships and TV audience
— Mike Golub, president of business operations

After a great decade of @houstondynamo soccer, we’re taking it to the next level, meaning: Lead. Evolve. Excite. Inspire. Win!
— Chris Canetti, president

One on on #MLS and rising season ticket numbers , another on s. #MNUFC2016
— Nick Rogers, president

Capture a sixth MLS Cup , continue to lead the league in Sponsorship , use to impact LA and be innovators for MLS. No biggie. #ThisIsLA
— Chris Klein, president

Crest Launched. Arena demo in June. Time to build our home in the heart of Los Angeles.
— Tom Penn, president and owner

Create the perfect naming rights partnership opportunity for the greatest soccer venue in North America – Red Bull Arena. #REDTogether
— Marc de Grandpre, general manager

Ready for year 2, building our Club with our fans and our partners in our iconic community across the 5 boroughs. The best is yet to come.
— Jon Patricof, president

"Break the record for season tickets sold for an MLS expansion club, build great supporters clubs and design a world class fan experience at MBS for 2017 "
— Ann Rodriguez, vice president of business operations

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