Tuesday, October 26, 2010

Chevy Runs Deep

GM's new tagline. It's interesting that they are using "Chevy" because of the memo that created a manic 24 hours at GM instructing employees not to use the term.

So... from "See the world in your Chevrolet" to "Like a rock" we now have "Chevy Runs Deep".

My thoughts are the same as Rob Finfrock over at The Truth About Cars:

...how “deep” does Chevy want its customers to go back into their memories for a happy story?

“Remember when your Dad told you fond stories of his father’s 1957 Bel Air… while you both waited in the Service Department lounge for your S-Blazer’s third transmission to be installed?

“Remember that first date with that special someone, in your 1975 Vega? Remember how she helped you push it into your driveway? Remember how the rusted rear bumper fell off and broke her foot?

“Remember the 1990 Lumina? Wait… please don’t.

“Remember the Malibu you rented last year in Atlanta? I mean, it was pretty decent, right?

“Chevy runs deep!”

I can relate especially to the Malibu I rented in Boston. I found myself not saying to myself that the car was good. Just asking myself questions... Is this interior good?... Do I like how I sit high up?... Does this car have any power?

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