The Sports Business Journal asked MLS team executives to state their 2016 goals in 140 characters. It's very telling and sorta scary. You can read them below but how about I boil down topics (basically, remove hashtags and emojis) first to get to the heart of what their attention will be on this season.
12 -Stadium, Fan Engagement
11 -Attendance, TV
8 -Sponsorships, Merch, Brand
5 -Competition (winning things)
4 -Technology, Innovation
2 -Community Connection
1 -Leadership, Creating Lifelong Memories, New Beginnings, "Matchday's that are straight fire", a bunch of mumbo jumbo from Houston, "Build supporters clubs" and...Player Development.
Executives can be a busy bunch. They can also be very disconnected because of it. However, they are the kings of brevity and able to give you a season's worth of priorities in short order. 140 characters might be too much an executive worth his weight.
I liked the simplicity of this feature. Insightful look into the league and the voices driving it. Lumped together, it's an acute description of this league.
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@FCDallas
Break ground on National Soccer Hall of Fame & $39 mil Toyota Stadium improvements, lead MLS in HG player development (again), host matches, chase, dominate CCL group play #goalsongoals
ongoals #makeDadproud #DTID
— Dan Hunt, president
@NERevolution
Break our records for highest attendance at a single match, playoff attendance and total attendance plus (of course) add some hardware
— Brian Bilello, president
@torontofc
Eight on the road to start the year, but when we come home on May 7, we will be covered at our new and improved fortress #BMOField
— Bill Manning, president
@OrlandoCitySC
Looking forward to the #MLS playoffs and completing construction on our new stadium in Downtown #Orlando. #VamosOrlando
— Alexandre Leitao, CEO
@WhitecapsFC
’Caps are on the rise! Best sporting experience in #YVR Season Ticket #s best yet Stadium capacity expanded Academy Centres across
— Rachel Lewis, COO
@SoundersFC
Excited to help #Sounders fans mobilize w/ new app as first @MLS club to go fully mobile, while extending sellout streak w/ best fan-base in the league (currently at 127 matches!).
— Bart Wiley, chief operating officer
@ColoradoRapids
New record for STHs & extending shirt sponsorship, all while showing our ‘Strength at Altitude’
— Wayne Brant, vice president of business operations
@SJEarthquakes
Making MLS’s best stadium even better and showing the world we own.
— Dave Kaval, president
@PhilaUnion
@PhilaUnion 2.0: New leadership, world class training facility, expansion #BSteelFC and the greatest fan experience in Philly
— Tim McDermott, CBO
@ColumbusCrewSC
Championships, civic pride, TV audience growth, finalize ’17 kit partner, fill the ’FRE and set attendance records. #CrewSC #ForColumbus
— Andy Loughnane, president of business operations
@SportingKC
Another SKC , sellout streak continues, @cmpark rockin’, break jersey sales records, leaders in innovation/technology & lifelong memories
— Robb Heineman, CEO
@RealSaltLake
Surround #RSL fans/partners/community digitally/in daily lives w/ spirit of #BELIEVE - integrating @RealMonarchs #AsOne & providing elite fan experience at #RioT
— Andy Carroll, CBO
@ChicagoFire
New beginnings on the pitch. Growing club & community w/ @Valspar_Paint & #FirePitch. Matchdays that are straight . Always #LIVERED #cf97
— Atul Khosla, COO
@dcunited
New Badge, New Home, Building Our Community. #DCU
— Tom Hunt, COO
@impactmontreal
Ensemble continuons à bâtir la culture foot avec notre numéro 12. Allez Bleu-blanc-noir! Allez Montréal! #IMFC
All together, let’s keep on building the football culture with our No. 12. Go Bleu-blanc-noir! Go Montreal! #IMFC
— Richard Legendre, executive vice president
@TimbersFC
Build on our MLS Cup victory and first 5 years of success on/off field to further broaden our fan base, partnerships and TV audience
— Mike Golub, president of business operations
@HoustonDynamo
After a great decade of @houstondynamo soccer, we’re taking it to the next level, meaning: Lead. Evolve. Excite. Inspire. Win!
— Chris Canetti, president
@MNUnitedFC
One on on #MLS and rising season ticket numbers , another on s. #MNUFC2016
— Nick Rogers, president
@LAGalaxy
Capture a sixth MLS Cup , continue to lead the league in Sponsorship , use to impact LA and be innovators for MLS. No biggie. #ThisIsLA
— Chris Klein, president
@LAFC
Crest Launched. Arena demo in June. Time to build our home in the heart of Los Angeles.
— Tom Penn, president and owner
@NewYorkRedBulls
Create the perfect naming rights partnership opportunity for the greatest soccer venue in North America – Red Bull Arena. #REDTogether
— Marc de Grandpre, general manager
@NYCFC
Ready for year 2, building our Club with our fans and our partners in our iconic community across the 5 boroughs. The best is yet to come.
— Jon Patricof, president
@ATLUTD
"Break the record for season tickets sold for an MLS expansion club, build great supporters clubs and design a world class fan experience at MBS for 2017 "
— Ann Rodriguez, vice president of business operations
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