Wednesday, May 8, 2024

Soccer Viewership: APR 29 - MAY 5

UCL takes the top spot. Edges out the PL.

Highlights/Lowlights:

• I'm missing Bayern vs. Real Madrid from April 30th on CBS and Univision. Best guess, around 1 million combined. I will update when it becomes available.

• Liga MX had its "play-in" round last week on TUDN, not a whole lot of interest there.

• The Premier League is still finishing the season strong.

• NWSL consistent, topped 200k on ION. Their rare CBS game has rain issues.

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US TV Viewership: APR 29 - MAY 5
PREMIER LEAGUE
LIGA MX
MAJOR LEAGUE SOCCER
NWSL
Viewers (000)Event/GameNetworkDate
1,255UEFA CHAMPIONS LEAGUE: DORTMUND/PSGCBS+UNI5/1
1,147PREMIER LEAGUE: WOLVES/MAN CITYNBC+TEL5/4
906PREMIER LEAGUE: WOLVES/MAN CITYNBC5/4
798NBC PREMIER LEAGUE PRE GAMENBC5/4
792UEFA CHAMP LEAGUE TODAYCBS5/1
782UEFA CHAMPIONS LEAGUE: DORTMUND/PSGCBS5/1
524PREMIER LEAGUE: ASTON VILLA/BRIGHTONUSA+TEL5/5
473UEFA CHAMPIONS LEAGUE: DORTMUND/PSGUNI5/1
429PREMIER LEAGUE: NOTTINGHAM/SHEFFIELDUSA5/4
412PREMIER LEAGUE: LIVERPOOL/TOTTENHAMTEL5/5
392NWSL (RAIN): HOUSTON/KANAS CITYCBS5/5
348ZONA MIXTATEL5/3
347PREMIER LEAGUE: BOURNEMOUTH/ARSENALUSA5/4
324PREMIER LEAGUE: ASTON VILLA/BRIGHTONUSA5/5
294NWSL: PREMATCH SHOWION5/4
279ZONA MIXTATEL5/4
268LIGA PREMIER 3ER - SUN: N/ATEL5/5
241PREMIER LEAGUE: WOLVES/MAN CITYTEL5/4
235ZONA MIXTA - SUNDTEL5/5
219NWSL: NORTH CAROLINA/NJNY GOTHAMION5/4
200PREMIER LEAGUE: ASTON VILLA/BRIGHTONTEL5/5
195LA LIGA: GIRONA/BARCELONAESPND5/4
189UEFA EUROPA LEAGUE: ROMA/LEVERKUSENUNIMAS5/2
180CONCACAF CHAMPIONS CUP: MONTERREY/COLUMBUSTUDN5/1
180LIGA MX PLAY IN: PACHUCA/NECAXATUDN5/5
178NWSL: WASHINGTON SPIRIT/PORTLANDION5/4
160LIGA MX PLAY IN: PACHUCA/UNAMTUDN5/2
153PREMIER LEAGUE STUDIOUSA5/5
148LA LIGA: REAL MADRID/CADIZESPND5/4
140PREMIER LEAGUE STUDIOUSA5/4
124NWSL BREAK SHOWION5/4
109LIGA MX PLAY IN: NECAXA/QUERETAROTUDN5/2
105UEFA EUROPA LEAGUE 1UNIMAS5/2

sources: Nielsen Data via Sports Media Watch, Spoiler TV, SportsTVRatings

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Note: My primary sources for this data have been shuffling around a bit. I'm trying to keep up but if I'm missing something, let me know. Thank you.

Questions/comments: ljbaby654@gmail.com

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Wednesday, May 1, 2024

Soccer Viewership: APR 22 - 28

The Premier League made up a large 64% (6.79m minutes of 10.64m) of all soccer on TV last week.

Highlights/Lowlights:

• The PL is up through Week 17 YOY +7% on NBC

• Liga MX remains down -16% on Univision and -7% on Telemundo

• MLS is still in a TV valley on FOX. MLS has lost -20% of its audience from last year on the network.

• The NWSL holding steady-ish on ION, remaining in the 100s but I'm sensing the numbers slipping a bit.








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US TV Viewership: APR 22 - 28
PREMIER LEAGUE
LIGA MX
MAJOR LEAGUE SOCCER
NWSL
Viewers (000)Event/GameNetworkDate
940PREMIER LEAGUE: MAN CITY/NOTTINGHAMUSA+TEL4/28
784PREMIER LEAGUE: ARSENAL/TOTTENHAMUSA+TEL4/28
759LIGA MX: ATLAS/CHIVASUNI4/27
649PREMIER LEAGUE: BRENTFORD/EVERTONNBC4/27
631LIGA MX: TOLUCA/CRUZ AZULUNI4/27
625PREMIER LEAGUE: MAN CITY/NOTTINGHAMUSA4/28
593PREMIER LEAGUE: ARSENAL/TOTTENHAMUSA4/28
359PREMIER LEAGUE: LIVERPOOL/WEST HAMUSA4/27
332NWSL: PREMATCH SHOWION4/27
322PREMIER LEAGUE: CHELSEA/ARSENALUSA4/23
322PERMIER LEAGUE: SHEFFIELD/NEWCASTLEUSA4/27
315PREMIER LEAGUE: MAN CITY/NOTTINGHAMTEL4/28
303PREMIER LEAGUE GOAL ZONEUSA4/28
287FUTBOL CENTRAL PT SATUNI4/27
285PREMIER LEAGUE STUDIOUSA4/28
256PREMIER LEAGUE: MAN CITY/BRIGHTONUSA4/25
245MLS: AUSTIN/LA GALAXYFOX4/27
239ZONA MIXTATEL4/27
232CONCACAF CHAMPIONS CUP: AMERICA/PACHUCATUDN4/23
206PREMIER LEAGUE: NEWCASTLE/CRYSTAL PALACEUSA4/24
191LIGA PREMIER 3ERTEL4/28
191PREMIER LEAGUE: ARSENAL/TOTTENHAMTEL4/28
183NWSL: PORTLAND THORNS/CHICAGOION4/27
157PREMIER LG LIVE STUDIOUSA4/25
147LIGA MX: NECAXA/MONTERREYTUDN4/28
145LIGA MX: QUERETARO/UNAMTUDN4/26
144PREMIER LEAGUE GOAL ZONEUSA4/23
129CONCACAF CHAMPIONS CUP: COLUMBUS/MONTERREYTUDN4/24
121PREMIER LG LIVE STUDIOUSA4/23
118PREMIER LG LIVE STUDIOUSA4/24
113LA LIGA: REAL SOCIEDAD/REAL MADRIDESPND4/26
108PREMIER LEAGUE STUDIOUSA4/27
107NWSL: BAY FC/SAN DIEGO WAVEION4/27
105LIGA MX: JUAREZ/LEONFOXD4/27

sources: Nielsen Data via Sports Media Watch, Spoiler TV, SportsTVRatings

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Note: My primary sources for this data have been shuffling around a bit. I'm trying to keep up but if I'm missing something, let me know. Thank you.

Questions/comments: ljbaby654@gmail.com

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Thursday, April 25, 2024

Top 10: Soccer Viewership YTD

Soccer Viewership Top Ten Games/Events
Date Range: Jan 1 - Apr 21 (2024)
Single Network Ranking

VIEWERSHIP IN MILLIONSLEAGUE/EVENTNETWORK
2.30Concacaf Nations LG: Mexico/USMNTUNI
1.57Premier League: Arsenal/Man CityNBC
1.34Liga MX: Chivas/Club AmericaTEL
1.29Premier League: Man City/NewcastleNBC
1.18Premier League: Liverpool/Man UnitedNBC
1.15Premier League: Arsenal/LiverpoolPEACOCK
1.14Premier League: Man City/LiverpoolUSA
1.11UEFA Champ League: Man City/Real MadridCBS
1.10Premier League: Man City/Man UnitedPEACOCK
1.08Premier League: Chelsea/Man CityNBC

1. Manchester City is driving the Premier League up the table this season. The club's quest for another league title is proving that fans love (and "hate watch") a winner.

2. Of important note here - NBC's streaming service Peacock has two games in the top 10 and we are Week 16 2024. 

3. Univision's coverage of Liga MX is almost -20% down YOY which is why you don't see them in the top 10. Expanded to the top 20 and you start seeing a few. The inventory of games is very high and they are in primetime.

4. Going forward we should expect to see Liga MX get a few more games in via playoffs.
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