Wednesday, November 16, 2022

Soccer Viewership: NOV 8-14

More or less a Premier League-only week now that Liga MX and MLS are out of season (speaking of; YOY numbers for them below).

Highlights/Lowlights:

• ShowBuzzDaily / Nielsen numbers are delayed this week so I'm missing the Newcastle v Chelsea NBC match. I will update when it becomes available.

• Southampton v Liverpool pulls a strong 501k + 107k on Universo.

• Universo's coverage of the Premier League seems to be the beneficiary of Spanish-speaking soccer fans looking for content. Nearly every simulcast PL game on the network pulled a number.

• USWNT back to back with Germany pulled nearly identical numbers despite being on two different networks suggesting that the "core" viewership base for WNT is around 300k (to me anyway).

YEAR-OVER-YEAR NUMBERS

Neither Liga MX nor MLS had much to talk about in regard to viewership numbers vs. last year. I don't have last year's numbers for Univision, but here's the rest...

• Liga MX on TUDN was flat/up slightly YOY (+5%)

• MLS was flat on FOX, -6% on ESPN, -12% on FS1, -15% on ABC YOY.

• MLS on Span-lang networks look about flat (most games don't pull a number on FOXD and ESPND).

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US TV Viewership: Soccer Programs Nov 8-14
PREMIER LEAGUE
LIGA MX
MAJOR LEAGUE SOCCER
Viewers (000)Event/GameNetworkDate
501PREMIER LEAGUE L: SOUTHAMPTON/LIVERPOOLUSA11/12
450PREMIER LEAGUE L: MAN UNITED/FULHAMUSA11/13
363PREMIER LEAGUE L: BRENTFORD/MAN CITYUSA11/12
352PREMIER LEAGUE L: ARSENAL/WOLVESUSA11/12
337USA SOCCER WOMEN        L: USA/GERMANYESPN11/13
323WOMENS INTL FRIENDLY L: USA/GERMANYFS111/10
304PREMIER LEAGUE L: ASTON VILLA/BRIGHTONUSA11/13
300PREMIER LG LIVE STUDIOUSA11/12
293PREMIER LG LIVE STUDIOUSA11/13
248PREMIER LG LIVE STUDIOUSA11/12
186PREMIER LG LIVE STUDIOUSA11/12
185PREMIER LG LIVE STUDIOUSA11/12
162PREMIER LEAGUE GOAL ZONEUSA11/12
129PREMIER LEAGUE GOAL ZONEUSA11/13
123LA LIGA    L: REAL MADRID/CADIZESPND11/10
120SELECCION MEXICANA 11/9: MEXICO / IRAKTUDN11/9
113LIGA PREMIER: NEWCASTLE VS CHELSEAUNIVERSO11/12
107LIGA PREMIER: LIVERPOOL VS SOUTHAMPTONUNIVERSO11/12
102PREMIER LG LIVE STUDIOUSA11/13
98LIGA PREMIER EXTRAUNIVERSO11/12
93LIGA PREMIER: FULHAM VS MAN UNITEDUNIVERSO11/13
92LIGA PREMIER: WOLVERHAMPTON VS ARSENALUNIVERSO11/12
85ESPN FC   LESPN211/9
85LIGA PREMIER EXTRAUNIVERSO11/12
76ESPN FC   LESPN211/8

sources: showbuzzdaily, spoilertv, helltown (analysis)

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Wednesday, November 9, 2022

Soccer Viewership: NOV 1-7

MLS wraps up its 2022 season with a solid FOX and Univision number for the Final.

Highlights/Lowlights:

• MLS pulls 1.5m on FOX for the LAFC v Philadelphia final. It's the 2nd best number for the network since they started showing the match in 2016.

FOX MLS Cup Final Viewership
2022 - 1.5m
2020 - 1.1m
2018 - 1.6m
2016 - 1.4m

• The Premier League's NBC game featured two non-big six clubs in Leicester and Everton making it a bit low for the network and league. Somewhat surprisingly, another 69k watched the match on Universo.

• Picking up the slack were Arsenal, Chelsea, and Man City pulled solid USA Network numbers.

ESPN Deportes' coverage of La Liga is doing well. Games featuring Barca and Real are expected, but the Villarreal match popped up as well. La Liga has done well on Eng-lang when shown as well.

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US TV Viewership: Soccer Programs Nov 1-7
PREMIER LEAGUE
LIGA MX
MAJOR LEAGUE SOCCER
Viewers (000)Event/GameNetworkDate
1,487MLS CUP FINAL: LAFC V PHILLYFOX11/5
668FUTBOL MLS SAT: LAFC / PHILADELPHIAUNIVISION11/5
622NBC PREMIER LEAGUE: LEICESTER V EVERTONNBC11/5
467PREMIER LEAGUE L: ARSENAL/CHELSEAUSA11/6
445PREMIER LEAGUE L: FULHAM/MANCHESTER CITYUSA11/5
362PREMIER LEAGUE L: CRYSTAL PALACE/WEST HAMUSA11/6
269PREMIER LG LIVE STUDIOUSA11/6
219UEFA CHAMPIONS LEAGUE: JUVENTUS / PSGTUDN11/2
178FUTBOL MLS SAT: LAFC / PHILADELPHIATUDN11/5
169PREMIER LG LIVE STUDIOUSA11/5
145UEFA CHAMPIONS LEAGUE 2: LIVERPOOL/NAPOLITUDN11/1
143UEFA CHAMPIONS LEAGUE 1: REAL/CELTICTUDN11/2
137LA LIGA    L: BARCELONA/ALMERIAESPND11/5
116LA LIGA    L: RAYO VALLECANO/REAL MADRIDESPND11/7
98UEFA EUROPA LEAGUE L: SOCIEDAD/ MAN UTDTUDN11/3
91UEFA EUROPA LEAGUE 1: ARSENAL FC / ZURICHTUDN11/3
88LA LIGA    L: VILLARREAL/MALLORCAESPND11/6
86CONCACAF LEAGUE FINAL: ALAJUELENSE/OLIMPIATUDN11/2
83LIGA PREMIER EXTRAUNIVERSO11/5
82MISION EUROPA LTUDN11/1
81LIGA PREMIER: MAN CITY VS FULHAMUNIVERSO11/5
74LA LIGA    L: REAL BETIS/SEVILLAESPND11/6
69LIGA PREMIER: EVERTON VS LEICESTER CITYUNIVERSO11/5
68LA LIGA    L: REAL SOCIEDAD/VALENCIAESPND11/6
57LIGA MX FEMENIL: SF:MONTERREY VS TIGRESFOXD11/7
55MISION EUROPA LTUDN11/2
44MISION EUROPA LTUDN11/3

sources: showbuzzdaily, spoilertv, helltown (analysis)

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Broadcast TV Eng-lang leaderboard:

000s Broadcast Count
964k  UEFA Champions League - 14
819k  Premier League - 20
546k  USWNT Friendly - 3
518k  MLS - 19
490k  La Liga - 2
489k  NWSL - 6
484k  FA Women's Super League - 1
474k  Bundesliga - 2

Wednesday, November 2, 2022

Soccer Viewership: OCT 25-31

Liga MX wraps up their Apertura season with Pachuca blowing out Toluca 8-2 over two legs last week. 1.7m and 1.9m on Univision are impressive numbers.

Highlights/Lowlights:

• The two-legged Liga MX final matches finish up 3rd and 6th overall in calendar year 2022 most watched games.

Top 3, 2022
2.8m UEFA Champions League Final (CBS)
1.96m Seleccion Mexicana v Colombia (UNI)
1.94m Liga MX Final (2nd leg - UNI)

• The NWSL finished the year strong with a primetime Championship on CBS. Nearly 1m tuned in to watch Saturday evening. NWSL will be happy with that number, but I think that more or less the ceiling for the league ("MLS-Like" setup brings similar numbers being the reason).

• The Premier League had a strong weekend with 5 games finishing over 400k. Leeds finally doing a little better, although with a little help. Add in the Universo number and the match against Liverpool topped 500k.

• Major League Soccer's ABC conference final pulled a solid 519k (+107k on ESPN Deportes). LAFC reaching the final is a "win" for the league. I don't have a prediction for the final on FOX but look for it to do near what it always does (~1m on Eng-lang). Univision will carry it on Span-lang).

• MLS ends 2022 on ESPN down -6% and down -11% on FS1 YOY. I'll have final ABC and FOX numbers once the season wraps up this weekend.

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US TV Viewership: Soccer Programs Oct 25-31
PREMIER LEAGUE
LIGA MX
MAJOR LEAGUE SOCCER
Viewers (000)Event/GameNetworkDate
1,940LIGA MX PT SUN: FINAL: PACHUCA / TOLUCAUNIVISION10/30
1,676LIGA MX THU: FINAL: TOLUCA / PACHUCAUNIVISION10/27
915NWSL CHAMPIONSHIP: DC V PDXCBS10/29
886FUTBOL CENTRALUNIVISION10/30
619NBC PREMIER LEAGUE: EVERTON/FULHAMNBC10/29
555LIGA MX PT SUN: FINAL: PACHUCA / TOLUCATUDN10/30
543PREMIER LEAGUE L: WEST HAM/MAN UNITEDUSA10/30
519MLS PLAYOFFS: LAFC/AUSTINABC10/30
461LIGA MX THU: FINAL: TOLUCA / PACHUCATUDN10/27
444PREMIER LEAGUE L: CHELSEA/BRIGHTONUSA10/29
418PREMIER LEAGUE L: NOTTINGHAM/ARSENALUSA10/30
410PREMIER LEAGUE L: LEEDS/LIVERPOOLUSA10/29
293PREMIER LG LIVE STUDIOUSA10/29
285MLS PLAYOFFS L: CONF FINAL:PHIL/NYCFCFS110/30
260PREMIER LEAGUE L: MANCHESTER CITY/LEICESTERUSA10/29
233PREMIER LEAGUE GOAL ZONEUSA10/29
227UEFA CHAMPIONS LEAGUE: BARCNA / BAYERNTUDN10/26
224PREMIER LG LIVE STUDIOUSA10/29
211PREMIER LG LIVE STUDIOUSA10/29
190PREMIER LG LIVE STUDIOUSA10/30
184FUTBOL CENTRALTUDN10/30
168PREMIER LEAGUE GOAL ZONEUSA10/30
153LA LIGA    L: REAL MADRID/GIRONAESPND10/30
143LA LIGA    L: VALENCIA/FC BARCELONAESPND10/29
125FUTBOL CENTRAL LTUDN10/27
125MISION EUROPA LTUDN10/26
111UEFA CHAMPIONS LEAGUE 2: PSG / MACCABITUDN10/25
107MLS PLAYOFFS: LAFC/AUSTIN FCESPND10/30
106UEFA EUROPA LEAGUE 1: MAN UNITED/FC SHERIFFTUDN10/27
98CONCACAF LEAGUE FINAL: OLIMPIA/ALAJUELENSETUDN10/26
91PREMIER LG LIVE STUDIOUSA10/29
89LIGA PREMIER: LIVERPOOL VS LEEDS UNITEDUNIVERSO10/29
67LIGA PREMIER EXTRAUNIVERSO10/29
57UEFA EUROPA LEAGUE L: PSV / ARSENAL FCTUDN10/27
53UCL MAGAZINE SHOWTUDN10/30
38MLS CONF FINAL: PHIL VS NEW YORK CITYFOXD10/30

sources: showbuzzdaily, spoilertv, helltown (analysis)

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Here's a look at the updated English Language Broadcast TV leaderboard:

Average 000s Program Count

964k UEFA Champions League 14
829 Premier League 19
546 USWNT Friendly 3
490 La Liga  2
489 NWSL 6
484 FA Women's Super League 1
474 Bundesliga 2
464 MLS 18