Wednesday, November 2, 2022

Soccer Viewership: OCT 25-31

Liga MX wraps up their Apertura season with Pachuca blowing out Toluca 8-2 over two legs last week. 1.7m and 1.9m on Univision are impressive numbers.

Highlights/Lowlights:

• The two-legged Liga MX final matches finish up 3rd and 6th overall in calendar year 2022 most watched games.

Top 3, 2022
2.8m UEFA Champions League Final (CBS)
1.96m Seleccion Mexicana v Colombia (UNI)
1.94m Liga MX Final (2nd leg - UNI)

• The NWSL finished the year strong with a primetime Championship on CBS. Nearly 1m tuned in to watch Saturday evening. NWSL will be happy with that number, but I think that more or less the ceiling for the league ("MLS-Like" setup brings similar numbers being the reason).

• The Premier League had a strong weekend with 5 games finishing over 400k. Leeds finally doing a little better, although with a little help. Add in the Universo number and the match against Liverpool topped 500k.

• Major League Soccer's ABC conference final pulled a solid 519k (+107k on ESPN Deportes). LAFC reaching the final is a "win" for the league. I don't have a prediction for the final on FOX but look for it to do near what it always does (~1m on Eng-lang). Univision will carry it on Span-lang).

• MLS ends 2022 on ESPN down -6% and down -11% on FS1 YOY. I'll have final ABC and FOX numbers once the season wraps up this weekend.

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US TV Viewership: Soccer Programs Oct 25-31
PREMIER LEAGUE
LIGA MX
MAJOR LEAGUE SOCCER
Viewers (000)Event/GameNetworkDate
1,940LIGA MX PT SUN: FINAL: PACHUCA / TOLUCAUNIVISION10/30
1,676LIGA MX THU: FINAL: TOLUCA / PACHUCAUNIVISION10/27
915NWSL CHAMPIONSHIP: DC V PDXCBS10/29
886FUTBOL CENTRALUNIVISION10/30
619NBC PREMIER LEAGUE: EVERTON/FULHAMNBC10/29
555LIGA MX PT SUN: FINAL: PACHUCA / TOLUCATUDN10/30
543PREMIER LEAGUE L: WEST HAM/MAN UNITEDUSA10/30
519MLS PLAYOFFS: LAFC/AUSTINABC10/30
461LIGA MX THU: FINAL: TOLUCA / PACHUCATUDN10/27
444PREMIER LEAGUE L: CHELSEA/BRIGHTONUSA10/29
418PREMIER LEAGUE L: NOTTINGHAM/ARSENALUSA10/30
410PREMIER LEAGUE L: LEEDS/LIVERPOOLUSA10/29
293PREMIER LG LIVE STUDIOUSA10/29
285MLS PLAYOFFS L: CONF FINAL:PHIL/NYCFCFS110/30
260PREMIER LEAGUE L: MANCHESTER CITY/LEICESTERUSA10/29
233PREMIER LEAGUE GOAL ZONEUSA10/29
227UEFA CHAMPIONS LEAGUE: BARCNA / BAYERNTUDN10/26
224PREMIER LG LIVE STUDIOUSA10/29
211PREMIER LG LIVE STUDIOUSA10/29
190PREMIER LG LIVE STUDIOUSA10/30
184FUTBOL CENTRALTUDN10/30
168PREMIER LEAGUE GOAL ZONEUSA10/30
153LA LIGA    L: REAL MADRID/GIRONAESPND10/30
143LA LIGA    L: VALENCIA/FC BARCELONAESPND10/29
125FUTBOL CENTRAL LTUDN10/27
125MISION EUROPA LTUDN10/26
111UEFA CHAMPIONS LEAGUE 2: PSG / MACCABITUDN10/25
107MLS PLAYOFFS: LAFC/AUSTIN FCESPND10/30
106UEFA EUROPA LEAGUE 1: MAN UNITED/FC SHERIFFTUDN10/27
98CONCACAF LEAGUE FINAL: OLIMPIA/ALAJUELENSETUDN10/26
91PREMIER LG LIVE STUDIOUSA10/29
89LIGA PREMIER: LIVERPOOL VS LEEDS UNITEDUNIVERSO10/29
67LIGA PREMIER EXTRAUNIVERSO10/29
57UEFA EUROPA LEAGUE L: PSV / ARSENAL FCTUDN10/27
53UCL MAGAZINE SHOWTUDN10/30
38MLS CONF FINAL: PHIL VS NEW YORK CITYFOXD10/30

sources: showbuzzdaily, spoilertv, helltown (analysis)

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Here's a look at the updated English Language Broadcast TV leaderboard:

Average 000s Program Count

964k UEFA Champions League 14
829 Premier League 19
546 USWNT Friendly 3
490 La Liga  2
489 NWSL 6
484 FA Women's Super League 1
474 Bundesliga 2
464 MLS 18

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