Wednesday, November 16, 2022

Soccer Viewership: NOV 8-14

More or less a Premier League-only week now that Liga MX and MLS are out of season (speaking of; YOY numbers for them below).

Highlights/Lowlights:

• ShowBuzzDaily / Nielsen numbers are delayed this week so I'm missing the Newcastle v Chelsea NBC match. I will update when it becomes available.

• Southampton v Liverpool pulls a strong 501k + 107k on Universo.

• Universo's coverage of the Premier League seems to be the beneficiary of Spanish-speaking soccer fans looking for content. Nearly every simulcast PL game on the network pulled a number.

• USWNT back to back with Germany pulled nearly identical numbers despite being on two different networks suggesting that the "core" viewership base for WNT is around 300k (to me anyway).

YEAR-OVER-YEAR NUMBERS

Neither Liga MX nor MLS had much to talk about in regard to viewership numbers vs. last year. I don't have last year's numbers for Univision, but here's the rest...

• Liga MX on TUDN was flat/up slightly YOY (+5%)

• MLS was flat on FOX, -6% on ESPN, -12% on FS1, -15% on ABC YOY.

• MLS on Span-lang networks look about flat (most games don't pull a number on FOXD and ESPND).

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US TV Viewership: Soccer Programs Nov 8-14
PREMIER LEAGUE
LIGA MX
MAJOR LEAGUE SOCCER
Viewers (000)Event/GameNetworkDate
501PREMIER LEAGUE L: SOUTHAMPTON/LIVERPOOLUSA11/12
450PREMIER LEAGUE L: MAN UNITED/FULHAMUSA11/13
363PREMIER LEAGUE L: BRENTFORD/MAN CITYUSA11/12
352PREMIER LEAGUE L: ARSENAL/WOLVESUSA11/12
337USA SOCCER WOMEN        L: USA/GERMANYESPN11/13
323WOMENS INTL FRIENDLY L: USA/GERMANYFS111/10
304PREMIER LEAGUE L: ASTON VILLA/BRIGHTONUSA11/13
300PREMIER LG LIVE STUDIOUSA11/12
293PREMIER LG LIVE STUDIOUSA11/13
248PREMIER LG LIVE STUDIOUSA11/12
186PREMIER LG LIVE STUDIOUSA11/12
185PREMIER LG LIVE STUDIOUSA11/12
162PREMIER LEAGUE GOAL ZONEUSA11/12
129PREMIER LEAGUE GOAL ZONEUSA11/13
123LA LIGA    L: REAL MADRID/CADIZESPND11/10
120SELECCION MEXICANA 11/9: MEXICO / IRAKTUDN11/9
113LIGA PREMIER: NEWCASTLE VS CHELSEAUNIVERSO11/12
107LIGA PREMIER: LIVERPOOL VS SOUTHAMPTONUNIVERSO11/12
102PREMIER LG LIVE STUDIOUSA11/13
98LIGA PREMIER EXTRAUNIVERSO11/12
93LIGA PREMIER: FULHAM VS MAN UNITEDUNIVERSO11/13
92LIGA PREMIER: WOLVERHAMPTON VS ARSENALUNIVERSO11/12
85ESPN FC   LESPN211/9
85LIGA PREMIER EXTRAUNIVERSO11/12
76ESPN FC   LESPN211/8

sources: showbuzzdaily, spoilertv, helltown (analysis)

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