Wednesday, October 12, 2022

Soccer Viewership: OCT 4-10

A busy week with a wide array of leagues, friendlies, college soccer, and Wrexham.

Highlights/Lowlights:

• The MLS regular season wraps up with a "Decision Day" event that saw teams playing at the same time. This last-day event led, like last year, to poor TV ratings on ESPN2 and FS1. Spreading their small viewer base across many games is what they do everything to avoid during most of the year. It's a reason why you don't see a "regular" schedule.

• England scores big in the US again like they did over the Summer during the Euro's. This time it was the United States Women who traveled only to get beat by the champions of Europe. I classify this match as a "big event," which means I don't think it represents any growth or future growth of things like the NWSL or the FAWSL. It's nice, but we've see this sort of thing for a long time on US TV.

• ESPN decided to test the Welcome to Wrexham waters and found them fine. 201k for a debut episode of the normal FX series (that also pulls around the same number). ESPN will be showing a match this weekend.

• Women's College Soccer makes an appearance this week. 107k on ESPN.

• The Premier League and Liga MX continue their solid run this fall.

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US TV Viewership: Soccer Programs Oct 4-10
PREMIER LEAGUE
LIGA MX
MAJOR LEAGUE SOCCER
Viewers (000)Event/GameNetworkDate
900LIGA MX SAT: TIGRES / NECAXAUNIVISION10/8
726WOMEN'S INT'L FRIENDLY: ENGLAND V USWNTFOX10/7
719PREMIER LEAGUE L: LIVERPOOL/ARSENALUSA10/9
631NBC PREMIER LEAGUE: TOTTENHAM V BRIGHTONNBC10/9
572LIGA MX L: RECLASIFICATION: PUEBLA / CHIVASTUDN10/9
530LIGA MX L: RECLASIFICATION: CRUZ AZUL / LEONTUDN10/8
364PREMIER LEAGUE L: MAN UNITED/EVERTONUSA10/9
331PREMIER LG LIVE STUDIOUSA10/9
296PREMIER LEAGUE L: LEEDS/CRYSTAL PALACEUSA10/9
286PREMIER LG LIVE STUDIOUSA10/9
269LIGA MX SAT: TIGRES / NECAXATUDN10/8
226PREMIER LEAGUE L: BRENTFORD/NEWCASTLEUSA10/8
203WELCOME TO WREXHAMFX10/5
201WELCOME TO WREXHAM: EPISODE 1ESPN10/5
187PREMIER LG LIVE STUDIOUSA10/9
183PREMIER LG LIVE STUDIOUSA10/8
182UEFA CHAMPIONS LEAGUE: MILAN / BARCELONATUDN10/4
161UEFA CHAMPIONS LEAGUE 2: BENFICA / PSGTUDN10/5
149WELCOME TO WREXHAMFX10/5
137LIGA MX SUN: TOLUCA / FC JUAREZTUDN10/9
133PREMIER LEAGUE GOAL ZONEUSA10/9
120PREMIER LEAGUE L: ASTON VILLA/NOTTINGHAMUSA10/10
108PREMIER LG LIVE STUDIOUSA10/8
107WOMENS COLLEGE SOCCER L: INDIANA/RUTGERSESPN10/9
106FUTBOL CENTRAL LTUDN10/9
104FIFA WORLD CUP 22 PREVIEWFS110/8
103MLS REGULAR SEASON L: PORTLAND/RSLESPN210/9
101WELCOME TO WREXHAMFX10/5
95WELCOME TO WREXHAMFX10/5
94FUTBOL CENTRAL PT SATTUDN10/8
91UEFA EUROPA LEAGUE 1: ARSENAL/ FK BODOTUDN10/6
89CONCACAF LEAGUE L: FC MOTAGUA / OLIMPIATUDN10/5
86UEFA EUROPA LEAGUE L: OMONOIA/ MAN UNITEDTUDN10/6
85LA LIGA    L: BARCELONA/CELTA DE VIGOESPND10/9
82CONCACAF LEAGUE: SF: IDA RCD/ALAJUELENSETUDN10/4
71MISION EUROPA LTUDN10/5
54MAJOR LEAGUE SOCCER L: ORLANDO/COLUMBUSFS110/9
48FIFA WORLD CUP 22 PREVIEWFS110/8

sources: showbuzzdaily, spoilertv, helltown (analysis)

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Wednesday, October 5, 2022

Soccer Viewership: SEP 27-OCT 3

The Mexican National team's match against Colombia pulls a big 1.964m on Univision, which puts it top 3 overall on the year.

Highlights/Lowlights:

• Interest in the Mexican and US national teams couldn't be more different. 1.9m (+481k on TUDN) for Mexico on broadcast TV and 227k for the USA on FS1. Univision, of course, has a built-in soccer fanbase, but that number is good for even them. The USMNT is more or less at a low in terms of broader interest heading into the World Cup.

• The Premier League is playing catch up still in the wake of the Queen's Funeral. Three of the "big 6" were on pay TV while the others (namely, Man City who always pulls numbers) were on Peacock.

• MLS went up against afternoon NFL and hung on to the 300s. Their only other game on national TV was unfortunately on FS1 where it pulled a tiny 114k.

• Welcome to Wrexham continues to stay around 200k, solid for the network they are on.

• Outside of the Univision simulcasts on TUDN, Liga MX had a quiet week on pay-TV.

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YOY % Jan - Sep
+30% - Premier League on USA
+7% MLS on ABC
+4% Liga MX on TUDN
-3% MLS on FOX
-16% MLS on ESPN
-19% MLS on FS1

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US TV Viewership: Soccer Programs Sep 27-Oct 3
PREMIER LEAGUE
LIGA MX
MAJOR LEAGUE SOCCER
Viewers (000)Event/GameNetworkDate
1,964SELECCION MEXICANA 9/27: MEXICO / COLOMBIAUNIVISION9/27
1,112FUTBOL CENTRAL TUEUNIVISION9/27
1,003(P) LIGA MX SAT 2: CRUZ AZUL / GUADALAJARAUNIVISION10/1
726(P) LIGA MX SAT: ATLAS / NECAXAUNIVISION10/1
481SELECCION MEXICANA 9/27: MEXICO / COLOMBIATUDN9/27
470PREMIER LEAGUE L: CHELSEA/CRYSTAL PALACEUSA10/1
437PREMIER LEAGUE L: TOTTENHAM/ARSENALUSA10/1
431LIGA MX L: PUEBLA / AMERICATUDN9/30
381PREMIER LEAGUE L: ASTON VILLA/LEEDSUSA10/2
332MAJOR LEAGUE SOCCER: PORTLAND V LAFCABC10/2
325LIGA MX SAT 2: CRUZ AZUL / GUADALAJARATUDN10/1
279PREMIER LG LIVE STUDIOUSA10/1
274PREMIER LG LIVE STUDIOUSA10/2
268PREMIER LEAGUE L: WOLVES/WEST HAMUSA10/1
266PREMIER LG LIVE STUDIOUSA10/1
237PREMIER LEAGUE L: NOTTINGHAM/LEICESTERUSA10/3
226INTERNATIONAL FRIENDLY L: SAUDI ARABIA/USAFS19/27
213LIGA MX L: LEON / TIJUANATUDN10/2
206WELCOME TO WREXHAMFX9/28
204PREMIER LEAGUE GOAL ZONEUSA10/2
169LIGA MX SAT: ATLAS / NECAXATUDN10/1
147WELCOME TO WREXHAMFX9/28
140PREMIER LG LIVE STUDIOUSA10/3
127PREMIER LG LIVE STUDIOUSA10/1
117LIGA MX SUN: TOLUCA / QUERETAROTUDN10/2
114MAJOR LEAGUE SOCCER L: SKC/SEATTLEFS110/2
112LA LIGA    L: MALLORCA/BARCELONAESPND10/1
108PREMIER LEAGUE GOAL ZONEUSA10/1
99FUTBOL CENTRAL TUETUDN9/27
56MEXICAN FIRST DIVISION L: RAYADOS/PACHUCAESPND10/1
49LIGA MX PREVIAFOXD10/2
47LIGA MX FEMENIL: TIJUANA VS TOLUCAFOXD10/2

sources: showbuzzdaily, spoilertv, helltown (analysis)

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