Wednesday, October 5, 2022

Soccer Viewership: SEP 27-OCT 3

The Mexican National team's match against Colombia pulls a big 1.964m on Univision, which puts it top 3 overall on the year.

Highlights/Lowlights:

• Interest in the Mexican and US national teams couldn't be more different. 1.9m (+481k on TUDN) for Mexico on broadcast TV and 227k for the USA on FS1. Univision, of course, has a built-in soccer fanbase, but that number is good for even them. The USMNT is more or less at a low in terms of broader interest heading into the World Cup.

• The Premier League is playing catch up still in the wake of the Queen's Funeral. Three of the "big 6" were on pay TV while the others (namely, Man City who always pulls numbers) were on Peacock.

• MLS went up against afternoon NFL and hung on to the 300s. Their only other game on national TV was unfortunately on FS1 where it pulled a tiny 114k.

Welcome to Wrexham continues to stay around 200k, solid for the network they are on.

• Outside of the Univision simulcasts on TUDN, Liga MX had a quiet week on pay-TV.

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YOY % Jan - Sep
+30% - Premier League on USA
+7% MLS on ABC
+4% Liga MX on TUDN

-3% MLS on FOX
-16% MLS on ESPN
-19% MLS on FS1

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US TV Viewership: Soccer Programs Sep 27-Oct 3
PREMIER LEAGUE
LIGA MX
MAJOR LEAGUE SOCCER
Viewers (000)Event/GameNetworkDate
1,964SELECCION MEXICANA 9/27: MEXICO / COLOMBIAUNIVISION9/27
1,112FUTBOL CENTRAL TUEUNIVISION9/27
1,003(P) LIGA MX SAT 2: CRUZ AZUL / GUADALAJARAUNIVISION10/1
726(P) LIGA MX SAT: ATLAS / NECAXAUNIVISION10/1
481SELECCION MEXICANA 9/27: MEXICO / COLOMBIATUDN9/27
470PREMIER LEAGUE L: CHELSEA/CRYSTAL PALACEUSA10/1
437PREMIER LEAGUE L: TOTTENHAM/ARSENALUSA10/1
431LIGA MX L: PUEBLA / AMERICATUDN9/30
381PREMIER LEAGUE L: ASTON VILLA/LEEDSUSA10/2
332MAJOR LEAGUE SOCCER: PORTLAND V LAFCABC10/2
325LIGA MX SAT 2: CRUZ AZUL / GUADALAJARATUDN10/1
279PREMIER LG LIVE STUDIOUSA10/1
274PREMIER LG LIVE STUDIOUSA10/2
268PREMIER LEAGUE L: WOLVES/WEST HAMUSA10/1
266PREMIER LG LIVE STUDIOUSA10/1
237PREMIER LEAGUE L: NOTTINGHAM/LEICESTERUSA10/3
226INTERNATIONAL FRIENDLY L: SAUDI ARABIA/USAFS19/27
213LIGA MX L: LEON / TIJUANATUDN10/2
206WELCOME TO WREXHAMFX9/28
204PREMIER LEAGUE GOAL ZONEUSA10/2
169LIGA MX SAT: ATLAS / NECAXATUDN10/1
147WELCOME TO WREXHAMFX9/28
140PREMIER LG LIVE STUDIOUSA10/3
127PREMIER LG LIVE STUDIOUSA10/1
117LIGA MX SUN: TOLUCA / QUERETAROTUDN10/2
114MAJOR LEAGUE SOCCER L: SKC/SEATTLEFS110/2
112LA LIGA    L: MALLORCA/BARCELONAESPND10/1
108PREMIER LEAGUE GOAL ZONEUSA10/1
99FUTBOL CENTRAL TUETUDN9/27
56MEXICAN FIRST DIVISION L: RAYADOS/PACHUCAESPND10/1
49LIGA MX PREVIAFOXD10/2
47LIGA MX FEMENIL: TIJUANA VS TOLUCAFOXD10/2

sources: showbuzzdaily, spoilertv, helltown (analysis)

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