Thursday, February 24, 2022

TV Soccer Viewership: FEB 15-21

Busy week for club soccer last week. NOTES:

• NBC's coverage continues to grow as 1.275m tuned in for the Spurs v City match. It's the best number for the PL is four years.

• PL games on USA did well, too. YOY the league is up 14% on cable. That's with the switch from NBCSN and Peacock in full swing. The surprise of the weekend might be the Leicester v Wolves match pulling nearly 700k.

• UEFA Champions League returned to broadcast TV with solid numbers that top MLS numbers on broadcast TV. The PSG/Real match and the Inter/Liverpool match pulled over 700k each. PSG's number is worth a callout because while it involved "super clubs" it did not involve a PL team (who have proven to draw interest).

• La Liga made an appearance on broadcast as well. ABC's La Liga match pulled 396k.

• There was a soccer match on every major broadcast network last week (CBS, NBC, ABC) except FOX. I don't know for sure, but I'm 99% confident that has never happened before.

• Concacaf Champions League is still largely in the early stages, competitively speaking. None of the matches on FS2 pulled a number. Only a couple on Spanish language jumped on this list.

• MLS starts this weekend. They have a game on FOX (Saturday, PDX v NER) as well as one each on FS1 and ESPN. Early season games (pre NBA, NHL playoffs) tend to do better than late season for MLS. MLB is currently in a holding pattern as far as the start of the season. I don't expect that to have much of an impact (positive) on MLS if they do delay the start of the season.

------------

US Cable Viewership: Soccer Programs Feb 15-21
Viewers (000)Event/GameNetworkDate
1,275NBC PREMIER LEAGUE TOTTENHAM AT MAN CITYNBC2/19
769UEFA CHAMP LEAGUE-RND16 PSG V REALCBS2/15
727UEFA CHAMP LEAGUE-RND16 INTER VS LIVERPOOLCBS2/16
676PREMIER LEAGUE L: LEICESTER/WOLVESUSA2/20
670PREMIER LEAGUE L: MANCHESTER UNITED/LEEDSUSA2/20
564PREMIER LG LIVE STUDIOUSA2/20
532PREMIER LEAGUE L: CHELSEA/CRYSTAL PALACEUSA2/19
440LIGA MX L: ATLAS / UNAMTUDN2/20
422LIGA MX SAT 2: LEON / GUADALAJARATUDN2/19
396LA LIGA REAL MADRID VS ALAVESABC2/19
369LIGA MX SUN: TOLUCA / CRUZ AZULTUDN2/20
316LIGA MX SUN: AMERICA / PACHUCATUDN2/20
302LIGA MX L: MAZATLAN / AMERICATUDN2/16
301UEFA CHAMPIONS LEAGUE: MAN U / ATLETICOTUDN2/15
301LIGA MX SAT: TIGRES / CLUB ATLETICO SAN LUISTUDN2/19
294PREMIER LEAGUE GOAL ZONEUSA2/20
219LIGA MX L: PUEBLA/ MONTERREYTUDN2/18
215USA SOCCER WOMEN   L: USA/CZECH REPUBLICESPN2/17
181PREMIER LG LIVE STUDIOUSA2/20
169CONCACAF CHAMPIONS L: QF: SAPRISSA / UNAMTUDN2/16
151LIGA MX L: FC JUAREZ / SANTOSTUDN2/18
147CONCACAF CHAMPIONS: SANTOS/MONTREALTUDN2/15
145UEFA CHAMPIONS LEAGUE: INTER / LIVERPOOLTUDN2/16
135LIGA MX L: QUERETARO / MONARCAS MAZATLANTUDN2/19
115LIGA PREMIER: MANCHESTER CITY VS TOTTENHAMUNIVERSO2/19
90LA LIGA    L: REAL MADRID/ALAVESESPN DEP2/19
89LA JUGADATUDN2/20
88UEFA EUROPA LEAGUE: FC BARCA / NAPOLITUDN2/17
84FUTBOL CENTRAL LTUDN2/20
67CONCACAF CHAMP LEAG: FORGE VS CRUZ AZULGALAV2/16
64CONCACAF CHAMPIONS L: MOTAGUA / SOUNDERSTUDN2/17
53FUTBOL CLUB LTUDN2/21

sources: showbuzzdaily, spoilertv, helltown

------------






Written By on No comments:
File Under , ,

Wednesday, February 16, 2022

TV Soccer Viewership: FEB 8-14

Both the Premier League and Liga MX fill up last week's TV ratings for one of the last weeks before the Concacaf Champions League and MLS (last week of Feb) jump into the fray. 

Notes:

• NBC's City v Norwich 780k is the 3rd best soccer viewership number on the year (2022) thus far

• The Premier League is UP 6% YOY to date. Still holding to a positive number despite the change from NBCSN to USA NETWORK

• Liga MX is still down on TUDN YOY -8%. Still early, but the change in format could be impacting interest. 

• Consider this: The Premier League is up 18k viewers on average and Liga MX is down 19k.

• The FIFA Club World Cup Final pulled 118k on FS2. I strong number for the network (FS2 rarely pulls numbers).

------------------

US Cable Viewership: Soccer Programs Feb 8-14
Viewers (000)Event/GameNetworkDate
780PREMIER LEAGUE: MAN CITY V NORWICHNBC2/12
479PREMIER LEAGUE L: MAN UNITED/BURNLEYUSA2/8
463PREMIER LEAGUE L: LEICESTER/LIVERPOOLUSA2/10
430PREMIER LEAGUE L: SOUTHAMPTON/TOTTENHAMUSA2/9
410LIGA MX: SANTOS VS AMERICAFOX DEP2/12
338LIGA MX SAT: CRUZ AZUL / NECAXATUDN2/12
283LIGA MX L: PUEBLA / ATLASTUDN2/11
208LIGA MX L: FC JUAREZ / GUADALAJARATUDN2/9
154LIGA MX SUN: UNAM / LEONTUDN2/13
152LIGA MX L: MAZATLAN / TIJUANATUDN2/11
118FIFA CLUB WORLD CUP::CHELSEA/PALMEIRASFS22/12
111LIGA MX L: ATLETICO SAN LUIS / TOLUCATUDN2/12
106FUTBOL ESTELAR CHIVAS: GUADA VS TIGRESUNIVERSO2/12
62FUTBOL CENTRAL LTUDN2/12
39FUTBOL CENTRAL LTUDN2/13
33JUGADA, LA LF SUNTUDN2/13

sources: showbuzzdaily, spoilertv, helltown

Written By on No comments:
File Under , ,

Wednesday, February 9, 2022

TV Soccer Viewership: FEB 1-7

Last week's highlight on US TV was the World Cup Qualifier match between the US and Honduras that pulled a solid 843k on FS1 and another 237k on TUDN. 

More callouts:

• Liga MX and Liga de Expansión MX are starting to find their stride. Not surprised with Mexico's 2nd division finding a place on US TV.

• Liga MX made some ground vs. the previous two years on TUDN, but still down 7%.

• El Salvador v Canada on Universo shows up with a good number 167k. It continues a solid run of games this year above 150k.

• The Women's Super League pops up for the first time post-NBCSN shutdown.

• Schedule Note: Concacaf Champions League starts up next week. It looks like the first rounds involving MLS will be on FS2.

----------------------

US Cable Viewership: Soccer Programs Feb 1-7
Viewers (000)Event/GameNetworkDate
843WORLD CUP QUALIFIER USA L: USA/HONDURASFS12/2
660SELECCION MEXICANA 2/2: MEXICO / PANAMATUDN2/2
499LIGA MX SAT: AMERICA / SAN LUISTUDN2/5
294LIGA MX L: ATLAS / SANTOSTUDN2/6
282LIGA MX MON: LEON / CRUZ AZULTUDN2/7
271LIGA MX LTUDN2/6
237SELECCION EE.UU. 2/2: USA / HONDURASTUDN2/2
229WORLD CUP QUAL POST LFS12/2
222MEXICAN FIRST DIVISION: TIJUANA/UNIVERSIDADESPN DEP2/5
167RUMBO AL MUNDIAL: EL SALVADOR VS CANADAUNIVERSO2/2
145LIGA MX L: QUERETARO / PUEBLATUDN2/6
144LIGA MX L: NECAXA / PACHUCATUDN2/5
127FIFA CLUB COPA MNDL 2RD: AL AHLY/MONTERREYFOX DEP2/5
116WORLD CUP QUAL PREG LFS12/2
91FUTBOL PICANTE      LESPN DEP2/5
76LIGA DE EXPANSION MX: PUMAS TABASCO/CELAYATUDN2/1
76LIGUE 1 – L: LILLE VS. PARIS SAINT GERMAINBEIN ESP2/6
52FUTBOL CENTRAL LTUDN2/6
44FA WOMENS SUPER LEAGUE: CHELSEA/MAN CITYCNBC2/6

sources: showbuzzdaily, spoilertv, helltown

----------------------

Written By on No comments:
File Under

Wednesday, February 2, 2022

TV Soccer Viewership: Jan 25-31

After a very busy first few weeks of 2022, soccer on TV takes a little break. Meaning the painful kind of break. International games. A couple notes, however:

• The US / El Salvador match pulled a decent 727k (4th best on the year). I haven't seen the market breakout, but I suspect Columbus has a good number to help drive that.

• Liga MX Femenil with another game popping up on TUDN. It's become a regular thing. It's found a home.

• Below the weekly table will be the top soccer events on TV for the month (Jan 1-31, 2022). USA Network is strong out of the gate with the Premier League after some concern that fans might not follow the league over there after the shutdown of NBCSN.

----------------------------------

US Cable Viewership: Soccer Programs Jan 25-31
Viewers (000)Event/GameNetworkDate
727WORLD CUP QUAL MATCHES: USA/EL SALVADORESPN21/27
478SELECCION MEXICANA 1/30: MNT VS COSTA RICATUDN1/30
216RUM-MUND-TEL-UNVSO-22: JAMAICA VS MEXICOUNIVERSO1/27
210RUM-MND-SU-TEL-UNVSO-22: CANADA VS EE.UU.UNIVERSO1/30
170RUMBO AL MUNDIAL: HONDURAS V EL SALVADORUNIVERSO1/30
137LINEA DE CUATRO LTUDN1/30
122SELECCION NA?L EE.UU. THU: USA/EL SALVADORTUDN1/27
114RUMBO AL MUNDIALUNIVERSO1/30
91FUTBOL PICANTE      LESPN DEP1/27
66FUTBOL CENTRAL SUNTUDN1/30
63LIGA MX FEMENIL L: UNAM / SANTOS LAGUNATUDN1/31

----------------------------------

2022 US Cable Viewership: Top 20 of January Month
000sEvent/GameNetworkDate
995NBC PREMIER LEAGUENBC1/15
974PREMIER LEAGUE L: LIVERPOOL/CHELSEAUSA1/2
945NBC PREMIER LEAGUE - MAN CITY AT SOUTHAMPTONNBC1/22
727WORLD CUP QUAL MATCHES  L: UNITED STATES/EL SALVADORESPN21/27
549PREMIER LEAGUE L: BRENTFORD/LIVERPOOLUSA1/16
529PREMIER LEAGUE L: TOTTENHAM/WATFORDUSA1/1
478SELECCION MEXICANA 1/30: MNT VS COSTA RICATUDN1/30
456PREMIER LEAGUE L: MANCHESTER CITY/ARSENALUSA1/1
428PREMIER LEAGUE L: WATFORD/NEWCASTLEUSA1/15
426PREMIER LG LIVE STUDIOUSA1/2
420PREMIER LEAGUE L: WEST HAM/CRYSTAL PALACEUSA1/1
385PREMIER LG LIVE STUDIOUSA1/1
363PREMIER LEAGUE L: BURNLEY/ARSENALUSA1/23
359PREMIER LG LIVE STUDIOUSA1/1
358LIGA MX SAT 2: AMERICA VS. ATLASTUDN1/22
353PREMIER LEAGUE L: BRIGHTON/EVERTONUSA1/2
350LIGA MX L: PUEBLA / AMERICATUDN1/7
349PREMIER LEAGUE L: NEWCASTLE/LEEDSUSA1/22
341PREMIER LEAGUE L: WOLVES/MANCHESTER UNITEDUSA1/3
338PREMIER LG LIVE STUDIOUSA1/22
Written By on No comments:
Subscribe to: Posts (Atom)