Wednesday, September 14, 2022

Soccer Viewership: SEP 6-12

It's nearly all Spanish language soccer this week with the Premier League taking a break and MLS not getting air time.

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Highlights/Lowlights:

• Liga MX Saturday night topped the week but was down about 50% from their average. Some say College Football is to blame. I'm not sure what else it could be. If so, it highlights that a big % the young demo that watches Liga MX on broadcast TV would rather watch something else in English.

• The Premier League took the weekend to mourn the death of Queen Elizabeth II.

• MLS did not have any games scheduled on Eng-lang TV last week. No games on Span-lang finished in the top 150 shows on the day (Univision, Telemundo, TUDN had 2 games total).

• League Leaderboard on Broadcast TV...

AVG 000s - League - Count
863 - Premier League - 14
737 - Liga MX - 23
474 - Bundesliga - 2
470 - MLS - 15
403 - NWSL - 5
375 - La Liga - 3

• The NWSL made an appearance on CBS last week and pulled a slightly lower than avg number sub 400k. 

• 336k for the Women's National Team pulled a decent 336k on ESPN2 for their friendly against Nigeria.

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US TV Viewership: Soccer Programs Sep 6 - 12
PREMIER LEAGUE
LIGA MX
MAJOR LEAGUE SOCCER
Viewers (000)Event/GameNetworkDate
562LIGA MX SAT 2: TOLUCA / UNAMUNIVISION9/10
515FUT-EST-CHIVAS-TEL-UNVSO: CHIVAS VS PUEBLATEL9/10
499LIGA MX SAT:UNIVISION9/10
382NWSL: SAN DIEGO AT WASHINGTONCBS9/10
364LIGA MX TUE 9/6: CLUB AMERICA / SAN LUISTUDN9/6
336USA SOCCER WOMEN        LESPN29/6
257LIGA MX L: ATLAS / SAN LUISTUDN9/11
256LIGA MX SATTUDN9/10
239LIGA MX: TIJUANA VS GUADALAJARAFOXD9/7
227LIGA MX L: TIGRES / TOLUCATUDN9/7
188LIGA MX L: PACHUCA / TIJUANATUDN9/11
180UEFA CHAMPIONS LEAGUE: PSG / JUVENTUSTUDN9/6
170UEFA CHAMPIONS LEAGUE 2: BARCA/VIKTORIATUDN9/7
167LIGA MX DT SUN: CRUZ AZUL / MAZATLANTUDN9/11
167LIGA MX SAT 2: TOLUCA / UNAMTUDN9/10
165LIGA MX L: QUERETARO / SANTOSTUDN9/10
130LIGA MX: JUAREZ VS MONTERREYFOXD9/9
113UEFA EUROPA LEAGUE: MAN UNITED/SOCIEDADTUDN9/8
107FUT-EST-CHIVAS-TEL-UNVSO: CHIVAS VS PUEBLAUNIVERSO9/10
106LIGA MX: MONTERREY VS CRUZ AZULFOXD9/6
105LIGA MX TUE: LEON / FC JUAREZTUDN9/6
89LIGA MX L: MAZATLAN / ATLASTUDN9/7
53CONCACAF LEAGUE L::RCD ESPANA/HEREDIANOTUDN9/8
51LIGA MX FEMENIL: MONTERREY VS ATLASFOXD9/12

sources: showbuzzdaily, spoilertv, helltown (analysis)

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Leaderboard for Eng-lang viewership YTD. Pay-TV includes live streaming services such as YouTubeTV and Hulu.

000sProgram - Broadcast#000sProgram - Pay TV#
964UEFA Champions League14
869World Cup Qualifier - C3
866USMNT1
863Premier League14
490La Liga2
486MLS - ABC9
484FA Women's Super Leag1
474Bundesliga2
456USWNT2
446MLS - FOX6
433Premier League103
403NWSL5
394CONCACAF Nations Le1
292World Cup Qual - UEFA4
282USWNT4
241MLS - ESPN21
241EPL - Studio145
229UEFA Women's Euro22
206Bundesliga2
195World Cup Qual - Playoff1
194General Soccer11
164UEFA Nations League16
155Concacaf Champ League7
144MLS - ESPN25
133USL3
118FIFA Club World Cup1
115CONCACAF U203
81Women's Copa America1
37Ligue 15




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